Concept & Hand-drawn Illustration Development for Sustainable Clothing Brand
Patrícia Santos
Published
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Collaboration with sustainable fashion brand Pera Lima on the development of visual concepts and original drawings.
The process involved translating the brand’s identity into a visual language through research, references, and iterative dialogue with the art direction. From initial briefing to final execution, the work focused on building a coherent visual narrative aligned with the brand’s values.
Process:
– Brief interpretation
– Concept development with art direction
– Visual and literary research
– Colour and reference system creation
– Final drawings