Hi, I’m Palani Kumar, a results-driven Performance Marketing Manager with 5+ years of B2B and B2C digital marketing experience across Real Estate, Healthcare, Wellness, E-commerce, FMCG, IT/SAAS, and trading CFDs. I specialize in end-to-end funnel optimization, data-driven decision making, and cross-functional collaboration to drive online bookings, leads, and revenue. I excel in paid search, social advertising, CRO, analytics, and CRM automation, translating insights into scalable campaigns. I enjoy creating compelling creatives, developing geo-targeted landing pages, and turning performance data into actionable growth strategies across 20+ cities.…

Palani Kumar

Hi, I’m Palani Kumar, a results-driven Performance Marketing Manager with 5+ years of B2B and B2C digital marketing experience across Real Estate, Healthcare, Wellness, E-commerce, FMCG, IT/SAAS, and trading CFDs. I specialize in end-to-end funnel optimization, data-driven decision making, and cross-functional collaboration to drive online bookings, leads, and revenue. I excel in paid search, social advertising, CRO, analytics, and CRM automation, translating insights into scalable campaigns. I enjoy creating compelling creatives, developing geo-targeted landing pages, and turning performance data into actionable growth strategies across 20+ cities.…

Available to hire

Hi, I’m Palani Kumar, a results-driven Performance Marketing Manager with 5+ years of B2B and B2C digital marketing experience across Real Estate, Healthcare, Wellness, E-commerce, FMCG, IT/SAAS, and trading CFDs. I specialize in end-to-end funnel optimization, data-driven decision making, and cross-functional collaboration to drive online bookings, leads, and revenue.

I excel in paid search, social advertising, CRO, analytics, and CRM automation, translating insights into scalable campaigns. I enjoy creating compelling creatives, developing geo-targeted landing pages, and turning performance data into actionable growth strategies across 20+ cities.

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Skills

Experience Level

Language

Tamil
Fluent
English
Fluent
Hindi
Fluent

Work Experience

Consultant at AARTHI Scans and Labs
February 1, 2024 - June 1, 2024
Managed Meta and Google ad campaigns for 100+ diagnostic centers, improving online bookings by 30% with a consistent CPL under ₹150. Optimized the full-funnel journey, increasing conversion rates by 27% across key medical categories. Executed multi-objective Meta ad strategies achieving a 3.8x ROAS, created 50+ geo-targeted landing pages and 500+ ad creatives, boosting brand recall by 45%. Led IPL campaign across 20+ cities generating over 2.1M impressions and increasing footfall by 18%. Monitored GA4 dashboards for refined targeting, and executed targeted email campaigns resulting in a 22% uplift in preventive health package bookings. Carried out seasonal and awareness campaigns increasing campaign reach by 40%.
Consultant at ARC Fertility Clinic
February 1, 2024 - June 1, 2024
Managed Google and Meta lead generation campaigns across 30+ fertility hospitals nationally, achieving a consistent ROAS of 4.6x and reducing CPL by 21%. Led doctor branding initiatives that increased branded search traffic and appointment conversions by 35%. Streamlined lead response time by 60% through Privyr integration, improving lead qualification by 28%. Grew YouTube channel to 150K+ subscribers and increased video engagement by 45%. Implemented multilingual campaign creatives improving ad recall and CTR by 33% in Tier II & III cities. Maintained positive online sentiment via ORM, contributing to a 20% rise in walk-ins and brand mentions. Developed a scalable paid marketing model adopted nationally.
Consultant at AIWO
February 1, 2024 - June 1, 2024
Ran Meta Ads and Google Shopping campaigns for supplements, generating a 3.5x ROAS with a 42% MoM increase in conversion rate. Launched orthopaedic pillow product line reaching 3x ROAS within 90 days. Increased clinic footfall by 28% through lead gen campaigns with effective CTAs. Executed UGC influencer campaigns with 30+ creators, resulting in over 2.2M Instagram reel views and 3.5K UGC purchases. Collaborated with prominent Indian creators boosting branded searches by 63% and Instagram reach by 400%. Co-hosted national launch events creating press virality and sales spikes. Partnered with global biohackers to grow international sessions by 19% and new user signups by 150%. Positioned AIWO among top longevity leaders globally.
Consultant at DRA homes
February 1, 2024 - June 1, 2024
Managed a $600K budget for Google Search and Meta Ads focusing on high-intent real estate lead generation. Maintained CPL under ₹1050 outperforming industry benchmarks. Delivered 8K+ qualified leads with a 7.1% CTR and 22% conversion uplift in Chennai micro-markets. Sustained Top 2 Ad Rank for competitive keywords over 12 months by optimizing bids and auction insights. Improved Quality Score from 6 to 9, reducing CPC by 33% and increasing impression share to 92%. Increased site traffic by 140% and session duration by 35% post-website revamp. Boosted organic lead capture by 48% through improved SEO and pioneering Generative Engine Optimization, increasing branded queries and direct sessions.
Consultant at LUMEL Technologies
November 1, 2020 - January 31, 2024
Managed web content and SEO for product websites, achieving Page 1 ranking for 15+ keywords and increasing domain authority by 12 points within a year. Conducted site audits improving Core Web Vitals and reducing page load times by 42%, boosting organic engagement by 38%. Built and launched 100+ webinar landing pages generating 1500+ monthly leads. Improved MQL to SQL conversion from 48% to 67% through lead nurturing and automation in HubSpot. Developed AI chat automation reducing lead response time over 200% and increasing pipeline volume by 150%. Integrated GoToWebinar with HubSpot for better attribution. Created executive dashboards improving reporting efficiency by 60%. Ran global hiring campaigns increasing reach by 4x and new user acquisition by 35%.
Brand Executive at TTK Healthcare
September 1, 2020 - October 31, 2021
Managed social media for popular Indian consumer brands including Woodwards and Skore. Executed nationwide campaigns improving regional brand recall scores by 27%. Led research on pricing and packaging strategies contributing to 12% YoY growth. Conducted market intelligence studies for effective messaging and partnered with sales teams aligning brand storytelling with retail activations.
Consultant at AARTHI Scans and Labs
February 1, 2024 - June 8, 2024
Managed Meta and Google ad campaigns for 100+ diagnostic centers increasing online bookings by 30% and maintaining CPL under ₹150. Optimized full-funnel marketing journey improving conversion rates by 27%. Led recruitment and doctor branding campaigns achieving 2.5x CTR. Executed multi-objective ad strategies yielding 3.8x ROAS. Created geo-targeted landing pages and 500+ ad creatives to enhance brand recall by 45%. Managed IPL campaign execution on JioCinema across 20+ cities generating 2.1M+ impressions and boosting lab footfall by 18%. Monitored GA4 dashboards for continuous optimization. Engaged customers via targeted emails leading to a 22% uplift in preventive health bookings. Conducted seasonal awareness campaigns boosting reach by 40%.
Consultant at ARC Fertility Clinic
February 1, 2024 - June 8, 2024
Managed nationwide Google and Meta lead generation campaigns across 30+ fertility hospitals delivering a 4.6x ROAS and lowering CPL by 21%. Initiated doctor branding focused on patient trust, increasing branded search traffic by 35%. Decreased lead-to-response time by 60% via Privyr platform, improving lead qualification by 28%. Grew YouTube channel to 150K+ subscribers with 45% increased engagement through webinars and live sessions. Led multilingual campaigns enhancing ad recall by 33% in Tier II & III cities. Maintained positive online sentiment contributing to 20% rise in walk-ins. Developed scalable paid marketing models adopted nationally.
Consultant at AIWO
February 1, 2024 - June 8, 2024
Managed Meta and Google Shopping campaigns with 3.5x ROAS and 42% MoM eCommerce conversion growth. Launched new orthopaedic product line achieving 3x ROAS while maintaining CPA below ₹120. Increased clinic footfall by 28% with lead gen campaigns. Ran UGC influencer campaigns generating millions of views and thousands of sales. Partnered with leading Indian creators boosting branded search by 63% and Instagram reach by 400%. Co-hosted a national launch event creating influencer virality and 2.8x sales spike. Collaborated globally raising international sessions by 19% and new user signups by 150%. Positioned brand among top longevity leaders raising credibility.
Digital Marketing Manager at DRA homes
November 1, 2021 - January 31, 2024
Managed $600K budget for Google Search and Meta Ads targeting real estate lead generation. Maintained CPL under ₹1050 versus industry benchmark of ₹1500+, delivering 8K+ qualified leads with 7.1% CTR and 22% conversion uplift. Achieved a sustained Top 2 Ad Rank for competitive keywords by strategic bidding and auction analysis. Raised Quality Score from 6 to 9, reducing CPC by 33% and increasing impression share to 92%. Boosted traffic by 140% and session duration by 35% through website revamp and celebrity endorsement. Pioneered Generative Engine Optimization resulting in 28% increase in branded queries and 31% increase in direct sessions. Improved site visit conversion rate by 37% using Meta Ads lead forms.
SEO and Content Marketing Manager at LUMEL Technologies
November 1, 2020 - October 31, 2021
Managed SEO and web content strategy leading to Google Page 1 rankings for 15+ keywords and improved domain authority by 12 points in under a year. Conducted site audits and optimized Core Web Vitals reducing page load time by 42%, boosting organic engagement by 38%. Created 100+ webinar landing pages supporting 10,000+ attendees and generating 1500+ marketing-qualified leads monthly. Improved MQL to SQL conversion from 48% to 67% through automated nurture workflows. Built AI chat automation reducing lead response time by over 200%. Implemented new WordPress builder reducing bounce rate by 26% and improved mobile performance scores. Integrated GoToWebinar and HubSpot CRM for enhanced attribution and reporting efficiency. Led global hiring ad campaigns with fourfold reach increase and expanded new user acquisition by 35%.
Brand Executive at TTK Healthcare
September 1, 2020 - October 31, 2021
Managed social media pages of popular Indian consumer brands including Woodwards, Skore, and Good Home. Executed nationwide campaigns improving regional brand recall by 27%. Led pricing and packaging strategy research contributing to 12% annual growth. Conducted market intelligence to enhance campaign messaging and collaborated with sales teams aligning brand storytelling with retail activations.
Performance Marketing Manager at AARTHI S CANS AND LABS
February 1, 2024 - November 7, 2025
Developed and implemented comprehensive performance marketing campaigns across Google Ads and Meta for 100+ diagnostic centers, resulting in a 30% increase in online bookings and CPL under ₹150. Focused on maximizing conversion rates by optimizing the full-funnel journey from awareness to conversion, improving conversion rate by 27% across key service categories. Executed A/B testing and landing page optimization, including multi-objective Meta ad strategy covering awareness, retargeting, and offer-based conversion ads; resulted in a 3.8x ROAS. Worked with the creative team to produce over 500+ ad creatives and 50 geo-targeted landing pages for new centre launches, increasing brand recall by 45%. Leveraged Google Trends and GA4 insights to monitor campaign performance and refine strategy across 20+ cities, boosting lab footfall by 35%.
Brand Executive at TTK HEALTHCARE
October 1, 2021 - October 1, 2021
Chennai-based Brand Executive; executed nationwide awareness campaigns; increased regional brand recall by 27% across Skore and Good Home. Collaborated with sales and GTM for storytelling alignment and placement decisions. Led market intelligence and competitive analysis; informed pricing and packaging strategy contributing to 12% YoY growth.
Performance Marketing Manager at Aarthi Scans and Labs
February 1, 2024 - November 7, 2025
Developed and implemented comprehensive performance marketing campaigns across Google Ads and Meta for 100+ diagnostic centers, increasing online bookings by 30% and achieving CPL under ₹150. Optimized full-funnel journey to improve conversion rate by 27% across service categories. Conducted A/B testing and landing-page optimization; multi-objective Meta ad strategy delivered 3.8x ROAS. Collaborated with creative teams to produce 500+ ad creatives and 50 geo-targeted landing pages for new centre launches, boosting brand recall by 45%. Leveraged Google Trends and GA4 insights to monitor performance across 20+ cities, increasing lab footfall by 35%.

Education

MBA at Thiagarajar School of Management, Madurai
January 1, 2018 - December 31, 2020
MBA at Thiagarajar School of Management, Madurai
January 1, 2018 - December 31, 2020
MBA (Digital Marketing) at Thiagarajar School of Management, Madurai, India
January 1, 2018 - January 1, 2020
MBA ( Digital Marketing) at Thiagarajar School of Management, Madurai, India
January 1, 2018 - January 1, 2020
MBA ( Digital Marketing) at Thiagarajar School of Management, Madurai, India
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Real Estate & Construction, Consumer Goods, Software & Internet, Financial Services, Professional Services, Retail, Other

Skills

Experience Level