With a strong academic background in luxury marketing and a solid track record in project management, I specialize in designing and implementing strategic communication campaigns that highlight exceptional creations. My experience spans digital content creation, event coordination, and brand partnerships in sectors such as luxury, cosmetics, and lifestyle. I combine creativity, attention to detail, and organizational rigor to manage impactful projects from concept to completion always with a deep understanding of brand identity and customer engagement. Passionate about storytelling and digital innovation, I aim to craft meaningful experiences that resonate and deliver real value.

Paola Casillas

With a strong academic background in luxury marketing and a solid track record in project management, I specialize in designing and implementing strategic communication campaigns that highlight exceptional creations. My experience spans digital content creation, event coordination, and brand partnerships in sectors such as luxury, cosmetics, and lifestyle. I combine creativity, attention to detail, and organizational rigor to manage impactful projects from concept to completion always with a deep understanding of brand identity and customer engagement. Passionate about storytelling and digital innovation, I aim to craft meaningful experiences that resonate and deliver real value.

Available to hire

With a strong academic background in luxury marketing and a solid track record in project management, I specialize in designing and implementing strategic communication campaigns that highlight exceptional creations.

My experience spans digital content creation, event coordination, and brand partnerships in sectors such as luxury, cosmetics, and lifestyle. I combine creativity, attention to detail, and organizational rigor to manage impactful projects from concept to completion always with a deep understanding of brand identity and customer engagement.

Passionate about storytelling and digital innovation, I aim to craft meaningful experiences that resonate and deliver real value.

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Language

Spanish; Castilian
Fluent
French
Fluent
English
Fluent

Work Experience

Content Creator at UGCC (Freelance)
September 2, 2025 - September 25, 2025
Created content for skincare, beauty, and lifestyle brands; managed communications and brand negotiations; sourced creative concepts and conducted trend research; wrote scripts for promotional video content; edited and produced video assets.
Digital Project Manager & Community Manager at Fondation de la Haute Horlogerie, Genève (Raphaël Hatem project)
June 1, 2024 - September 25, 2025
Managed content production briefs; coordinated social media content; developed communications plans; sourced creative concepts and conducted trend research; wrote scripts for promotional videos; oversaw video production.
Communications & Events Officer at Maison del'Éco – Annemasse
October 1, 2023 - September 25, 2025
Planned and executed communication campaigns; managed social media content and community engagement; wrote articles and conducted interviews for the organization’s website; created and distributed newsletters; maintained CRM; organized workshops and events; managed logistics for the 2022 HR Forum (140 participants).
Administrative Assistant (Pediatrics Department) at Clinique Générale Beaulieu – Genève
July 1, 2022 - September 25, 2025
Welcomed and directed patients, handled medical records, scheduled appointments, provided general administrative support.
Communications & Sales Officer at Broderie et Confection du Genève – Gaillard
November 1, 2021 - September 25, 2025
Designed brand visuals and graphic charter; updated business cards, posters, and marketing materials; contributed to website development projects; launched and managed communications campaigns; handled social media platforms; managed customer relations and sales.

Education

Master’s Degree in Luxury Marketing at CREA OMNES, Genève
January 1, 2023 - December 31, 2025
Bachelor’s Degree in Marketing & Sales – Luxury Marketing at Ecoris – France
January 1, 2020 - January 1, 2023
French Language – Intensive Course at École du Monde – Genève
January 1, 2017 - January 1, 2019
Federal Diploma Level – Business Management at Instituto – Mexico
January 1, 2012 - January 1, 2015
Office & Project Management at Various - Office Tools & Platforms (Microsoft Office, Notion, Trello)
January 11, 2030 - September 25, 2025

Qualifications

Federal Diploma Level – Business Management
January 1, 2012 - January 1, 2015
French Language – Intensive Course
January 1, 2017 - January 1, 2019
Bachelor’s Degree in Marketing & Sales – Luxury Marketing
January 1, 2020 - January 1, 2023
Master’s Degree in Luxury Marketing
January 1, 2023 - December 31, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Telecommunications
    uniE608 UGC - BEESLINE
    For the brand Bessline, I developed a cohesive video series by managing every step of the production: scripting, shooting, editing, and fine-tuning the final product to fit a clear advertising goal and visual identity.