Paola Saraceno

Available to hire

I'm Paola Saraceno, a freelance digital marketing strategist and web designer based in Rome, Italy.

About

I’m Paola Saraceno, a freelance digital marketing strategist and web designer based in Rome, Italy. I help startups and brands grow their online presence through agile product launches, UX improvements and cross-channel marketing strategies. Since 2022 I have collaborated with high-profile brands such as Montblanc and Cartier through YOOX Net-A-Porter as a digital web specialist, managing editorial and product content, landing pages and CMS workflows while aligning with brand guidelines.

Over the years I have collaborated with startups and luxury brands, built and launched landing pages in WordPress, led brand storytelling and brand identity projects, and coached teams through pre-launch and growth phases. I am passionate about turning ideas into actionable plans and driving growth through creative, data-informed marketing.

  • Joined March 2025

Languages

  • EnglishAdvanced
  • Spanish; CastilianAdvanced
  • ItalianFluent

Industry experience

  • Travel & Hospitality
  • Life Sciences
  • Healthcare
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Retail
  • Education

More experts in Rome, Italy

Projects · 1

Portfolio

resume webdesign uxdesign ui ux digitalmarketing

  • Digital Marketer
  • Web Designer

Work experience· 17 roles

Project Manager · Leverage GroupJun 2025 – Present · 1 yr 6 mos

As a Project Manager at a fast-growing marketing agency, led efficient project execution, met deadlines, balanced team workloads, and fostered a structured and productive work environment. Defined timelines and deliverables, developed SOPs, and planned operational sprints in Asana; produced monthly performance reviews and client reports; aligned activities with business goals.

Digital Web Specialist · Yoox Net-A-Porter Group (Yoox Net-A-Porter)Oct 2024 – Oct 2025 · 1 yr 1 mo

Collaborated with the Yoox Net-A-Porter team, managed digital projects for Montblanc and Cartier; applied Agile methodologies; created landing pages and edited site content using CMS tools; coordinated editorial pages and content updates.

Brand Strategy & UX Designer / E-commerce Consultant · Leonila Baby ShopSep 2023 – Dec 2023 · 4 mos

Conducted national and international market analysis; developed branding, positioning strategy; created site mockups in Figma and implemented WordPress-based site with content and social media planning.

Brand & Web Marketing Consultant · Leonila Baby ShopApr 2023 – Sep 2025 · 2 yrs 6 mos
Digital Strategist / UX Designer · MindMeal.itApr 2023 – Oct 2025 · 2 yrs 7 mos
Brand Identity & UX Designer / Marketing & Content Specialist · MindmealDec 2022 – Apr 2023 · 5 mos
Digital Content Editor / Editorial Lead · Montblanc & Cartier (via YOOX Net-A-Porter)Oct 2022 – Present · 4 yrs 2 mos
Marketing & Event Consultant · Mash YellowJul 2022 – Oct 2025 · 3 yrs 4 mos

Education· 6

Bachelor’s Degree in Corporate Communication · Sapienza2012 – 2017
Bachelor's degree in Public and Business Communication · Sapienza University of Rome2013 – 2017
Master's degree in Life and Business Coaching · La Sapienza University of Rome2018 – 2020
Bachelor's Degree in Public and Business Communication · Sapienza University of Rome2013 – 2017

Certifications and awards· 7

Marketing Training Course2020
Master's degree in Life and Business Coaching2018 – 2020
Master's degree in Life and Business Coaching2021 – 2025
Professional Life Coach Certification2020 – 2025

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