I'm Paola Saraceno, a freelance digital marketing strategist and web designer based in Rome, Italy. I help startups and brands grow their online presence through agile product launches, UX improvements and cross-channel marketing strategies. Since 2022 I have collaborated with high-profile brands such as Montblanc and Cartier through YOOX Net-A-Porter as a digital web specialist, managing editorial and product content, landing pages and CMS workflows while aligning with brand guidelines. Over the years I have collaborated with startups and luxury brands, built and launched landing pages in WordPress, led brand storytelling and brand identity projects, and coached teams through pre-launch and growth phases. I am passionate about turning ideas into actionable plans and driving growth through creative, data-informed marketing.…

Paola Saraceno

I'm Paola Saraceno, a freelance digital marketing strategist and web designer based in Rome, Italy. I help startups and brands grow their online presence through agile product launches, UX improvements and cross-channel marketing strategies. Since 2022 I have collaborated with high-profile brands such as Montblanc and Cartier through YOOX Net-A-Porter as a digital web specialist, managing editorial and product content, landing pages and CMS workflows while aligning with brand guidelines. Over the years I have collaborated with startups and luxury brands, built and launched landing pages in WordPress, led brand storytelling and brand identity projects, and coached teams through pre-launch and growth phases. I am passionate about turning ideas into actionable plans and driving growth through creative, data-informed marketing.…

Available to hire

I’m Paola Saraceno, a freelance digital marketing strategist and web designer based in Rome, Italy. I help startups and brands grow their online presence through agile product launches, UX improvements and cross-channel marketing strategies. Since 2022 I have collaborated with high-profile brands such as Montblanc and Cartier through YOOX Net-A-Porter as a digital web specialist, managing editorial and product content, landing pages and CMS workflows while aligning with brand guidelines.

Over the years I have collaborated with startups and luxury brands, built and launched landing pages in WordPress, led brand storytelling and brand identity projects, and coached teams through pre-launch and growth phases. I am passionate about turning ideas into actionable plans and driving growth through creative, data-informed marketing.

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Skills

Experience Level

Figma
Expert
Brand Identity
Expert
Branding
Expert
WordPress
Expert
Adobe Illustrator
Expert
Copywriting
Expert
SEO
Expert
Data Visualization
Intermediate
Adobe Photoshop
Intermediate
Email Marketing
Intermediate
Google Ads
Intermediate
HubSpot
Intermediate
WooCommerce
Intermediate
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Language

English
Advanced
Spanish; Castilian
Advanced
Italian
Fluent

Work Experience

Digital Web Specialist at Yoox-Net-A-Porter
January 1, 2022 - Present
Collaborated with the Yoox-Net-A-Porter team as a digital web specialist, managing digital projects for premium brands such as Montblanc and Cartier. Responsibilities included creating and updating web content through CMS, updating texts and images, and launching brand landing pages. Interfaced with brand stakeholders to articulate editorial directives and ensured cohesive user experiences. Tools used included CoreMedia Studio, WordPress, and Figma.
Marketing & Launch Strategy Consultant at Konnecta People
April 20, 2022 - September 17, 2025
Supported founders in the initial phases with pre-launch and launch strategy, brand development, content creation, social media management, lead generation, and online event support. Collaborated with developers and translators to refine user experiences and marketing assets.
Marketing & Content Manager at Grownnectia
April 30, 2022 - September 17, 2025
Worked with a startup accelerator to plan and execute marketing and content initiatives for a Bologna live event. Managed Instagram and Facebook profiles, created content calendars and marketing funnels, and supported lead generation and email marketing activities. Used WordPress for site updates and landing page creation.
Brand Identity & Launch Marketing Consultant at Mash Yellow
July 31, 2022 - September 17, 2025
Provided branding identity development and marketing support for a startup accelerator, including the creation of landing pages, mockups, and content for a live Bologna event. Managed social content, newsletters, and website updates using WordPress and Figma for mockups.
Brand & Web Marketing Consultant at Leonila Baby Shop
April 30, 2023 - September 17, 2025
Conducted national and international market analyses to identify trends, target audiences, and online positioning. Created branding strategy and site mockups in Figma; built the site with WordPress and integrated WooCommerce for e-commerce.
Freelance Digital Marketing Strategist / Consultant at Self-employed
January 1, 2020 - Present
Provided digital marketing strategy, web design, and business consulting for startups and accelerators; developed digital marketing strategies, supported product launches, improved website user experience, and led agile initiatives.
Digital Web Specialist at Yoox Net-A-Porter Group (Yoox Net-A-Porter)
October 1, 2024 - October 6, 2025
Collaborated with the Yoox Net-A-Porter team, managed digital projects for Montblanc and Cartier; applied Agile methodologies; created landing pages and edited site content using CMS tools; coordinated editorial pages and content updates.
Marketing & Event Consultant at Mash Yellow
July 31, 2022 - October 6, 2025
Supported a live event launch in Bologna; managed social media, crafted content marketing strategy, copywrote posts and emails, and led lead generation activities.
Digital Strategist / UX Designer at MindMeal.it
April 1, 2023 - October 6, 2025
Startup focusing on mental well-being; developed pre-launch strategy and landing page UX/UI optimization; produced content and managed online marketing efforts; contributed to brand development.
Project Manager at Leverage Group
June 2, 2025 - Present
As a Project Manager at a fast-growing marketing agency, led efficient project execution, met deadlines, balanced team workloads, and fostered a structured and productive work environment. Defined timelines and deliverables, developed SOPs, and planned operational sprints in Asana; produced monthly performance reviews and client reports; aligned activities with business goals.
Digital Web Specialist at YOOX Net-A-Porter
January 1, 2022 - Present
Collaborated with the YOOX Net-A-Porter team on digital projects for brands including Montblanc and Cartier; managed CMS content, landing pages, and brand-aligned editorial pages; facilitated timely brand directives and updates.
Digital Content Editor / Editorial Lead at Montblanc & Cartier (via YOOX Net-A-Porter)
October 1, 2022 - Present
Managed editorial and product content through internal CMS; updated texts, images and pages; created landing pages for new product launches; interfaced with brand stakeholders to deliver directives; oversaw onboarding pages and launch assets.
Co-Founder / Growth & Marketing Consultant at Konnecta People
September 1, 2021 - April 1, 2022
Supported founders in the initial phase with pre-launch and launch strategy, branding and marketing coaching; helped establish connections between professionals through organized meetups in Italy.
Marketing & Brand Strategy Consultant at Mash Yellow
May 2, 2022 - July 2, 2022
Provided marketing activities for live events in Bologna; managed social media, content strategy for launches, copywriting for posts and emails, and lead generation activities.
Brand Identity & UX Designer / Marketing & Content Specialist at Mindmeal
December 1, 2022 - April 1, 2023
Supported a startup focused on mental well-being with brand identity development and landing page creation; designed UX/UI and contributed to marketing planning.
Brand Strategy & UX Designer / E-commerce Consultant at Leonila Baby Shop
September 1, 2023 - December 1, 2023
Conducted national and international market analysis; developed branding, positioning strategy; created site mockups in Figma and implemented WordPress-based site with content and social media planning.
Marketing Consultant / Event Marketing at Grownnectia
September 1, 2021 - April 1, 2022
Supported the startup accelerator with marketing activities for live events in Bologna; led landing page creation and content planning; coordinated online presence and lead generation.

Education

Bachelor’s Degree in Corporate Communication at Sapienza
September 16, 2012 - July 17, 2017
Bachelor's degree in Public and Business Communication at Sapienza University of Rome
September 1, 2013 - July 1, 2017
Master's degree in Life and Business Coaching at La Sapienza University of Rome
February 1, 2018 - January 31, 2020
Bachelor's Degree in Public and Business Communication at Sapienza University of Rome
September 1, 2013 - July 1, 2017
Bachelor's Degree in Public and Business Communication at La Sapienza University of Rome
September 1, 2013 - July 1, 2017
Master's Degree in Life and Business Coaching at La Sapienza University of Rome
February 1, 2018 - January 1, 2020

Qualifications

Marketing Training Course
November 1, 2020 - November 30, 2020
Master's degree in Life and Business Coaching
February 1, 2018 - January 31, 2020
Master's degree in Life and Business Coaching
January 1, 2021 - October 6, 2025
Professional Life Coach Certification
September 1, 2020 - October 6, 2025
Business Genetics Training Course
November 1, 2020 - October 6, 2025
Master's Degree in Life and Business Coaching
January 1, 2021 - December 21, 2025
Bachelor's Degree in Public and Business Communication
September 1, 2013 - July 1, 2017

Industry Experience

Travel & Hospitality, Life Sciences, Healthcare, Software & Internet, Media & Entertainment, Professional Services, Retail, Education