Available to hire
I am Paola Saraceno, a freelance digital marketing strategist and web designer with a passion for helping startups grow through thoughtful digital strategies and beautifully designed web experiences. Since starting my freelance journey in 2020, I have specialized in digital strategy and business consulting, supporting startups and accelerators by developing effective marketing plans, refining user experiences, and launching products with agile methodologies.
I have collaborated with notable brands and startups across digital projects, from Yoox Net-A-Porter to MindMeal and MindMeal’s launch initiatives, always focusing on structured workflows, measurable outcomes, and continuous improvement. I enjoy guiding teams, refining processes, and crafting engaging launch campaigns that connect with audiences and drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Advanced
Italian
Fluent
Work Experience
Digital Web Specialist at Yoox-Net-A-Porter
January 1, 2022 - PresentCollaborated with the Yoox-Net-A-Porter team as a digital web specialist, managing digital projects for premium brands such as Montblanc and Cartier. Responsibilities included creating and updating web content through CMS, updating texts and images, and launching brand landing pages. Interfaced with brand stakeholders to articulate editorial directives and ensured cohesive user experiences. Tools used included CoreMedia Studio, WordPress, and Figma.
Marketing & Launch Strategy Consultant at Konnecta People
April 20, 2022 - September 17, 2025Supported founders in the initial phases with pre-launch and launch strategy, brand development, content creation, social media management, lead generation, and online event support. Collaborated with developers and translators to refine user experiences and marketing assets.
Marketing & Content Manager at Grownnectia
April 30, 2022 - September 17, 2025Worked with a startup accelerator to plan and execute marketing and content initiatives for a Bologna live event. Managed Instagram and Facebook profiles, created content calendars and marketing funnels, and supported lead generation and email marketing activities. Used WordPress for site updates and landing page creation.
Brand Identity & Launch Marketing Consultant at Mash Yellow
July 31, 2022 - September 17, 2025Provided branding identity development and marketing support for a startup accelerator, including the creation of landing pages, mockups, and content for a live Bologna event. Managed social content, newsletters, and website updates using WordPress and Figma for mockups.
Brand & Web Marketing Consultant at Leonila Baby Shop
April 30, 2023 - September 17, 2025Conducted national and international market analyses to identify trends, target audiences, and online positioning. Created branding strategy and site mockups in Figma; built the site with WordPress and integrated WooCommerce for e-commerce.
Freelance Digital Marketing Strategist / Consultant at Self-employed
January 1, 2020 - PresentProvided digital marketing strategy, web design, and business consulting for startups and accelerators; developed digital marketing strategies, supported product launches, improved website user experience, and led agile initiatives.
Digital Web Specialist at Yoox Net-A-Porter Group (Yoox Net-A-Porter)
October 1, 2024 - October 6, 2025Collaborated with the Yoox Net-A-Porter team, managed digital projects for Montblanc and Cartier; applied Agile methodologies; created landing pages and edited site content using CMS tools; coordinated editorial pages and content updates.
Marketing & Event Consultant at Mash Yellow
July 31, 2022 - October 6, 2025Supported a live event launch in Bologna; managed social media, crafted content marketing strategy, copywrote posts and emails, and led lead generation activities.
Digital Strategist / UX Designer at MindMeal.it
April 1, 2023 - October 6, 2025Startup focusing on mental well-being; developed pre-launch strategy and landing page UX/UI optimization; produced content and managed online marketing efforts; contributed to brand development.
Project Manager at Leverage Group
June 2, 2025 - PresentAs a Project Manager at a fast-growing marketing agency, led efficient project execution, met deadlines, balanced team workloads, and fostered a structured and productive work environment. Defined timelines and deliverables, developed SOPs, and planned operational sprints in Asana; produced monthly performance reviews and client reports; aligned activities with business goals.
Education
Bachelor’s Degree in Corporate Communication at Sapienza
September 16, 2012 - July 17, 2017Bachelor's degree in Public and Business Communication at Sapienza University of Rome
September 1, 2013 - July 1, 2017Master's degree in Life and Business Coaching at La Sapienza University of Rome
February 1, 2018 - January 31, 2020Bachelor's Degree in Public and Business Communication at Sapienza University of Rome
September 1, 2013 - July 1, 2017Qualifications
Marketing Training Course
November 1, 2020 - November 30, 2020Master's degree in Life and Business Coaching
February 1, 2018 - January 31, 2020Master's degree in Life and Business Coaching
January 1, 2021 - October 6, 2025Professional Life Coach Certification
September 1, 2020 - October 6, 2025Business Genetics Training Course
November 1, 2020 - October 6, 2025Industry Experience
Travel & Hospitality, Life Sciences, Healthcare, Software & Internet, Media & Entertainment, Professional Services, Retail
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