With over 25 years of marketing leadership, I help startups and SMEs achieve scalable growth. As a Fractional CMO, I bring clarity to growth opportunities, messaging, and go-to-market strategy. I have a track record of devising data-led marketing strategies, executing high-impact campaigns, leading product launches, and leveraging AI and digital automation to drive efficiency and measurable results. In the past year, I established my own consultancy PaulBaleCMO.com, providing strategic leadership to clients like TrustElevate and NeoGen.…

Paul Bale

5.0 (1 review)

With over 25 years of marketing leadership, I help startups and SMEs achieve scalable growth. As a Fractional CMO, I bring clarity to growth opportunities, messaging, and go-to-market strategy. I have a track record of devising data-led marketing strategies, executing high-impact campaigns, leading product launches, and leveraging AI and digital automation to drive efficiency and measurable results. In the past year, I established my own consultancy PaulBaleCMO.com, providing strategic leadership to clients like TrustElevate and NeoGen.…

Available to hire

With over 25 years of marketing leadership, I help startups and SMEs achieve scalable growth. As a Fractional CMO, I bring clarity to growth opportunities, messaging, and go-to-market strategy.

I have a track record of devising data-led marketing strategies, executing high-impact campaigns, leading product launches, and leveraging AI and digital automation to drive efficiency and measurable results. In the past year, I established my own consultancy PaulBaleCMO.com, providing strategic leadership to clients like TrustElevate and NeoGen.

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Language

English
Fluent

Work Experience

Fractional Chief Marketing Officer (CMO) at PaulBaleCMO.com (Consultancy)
March 1, 2025 - Present
Established a fractional consultancy providing strategic marketing leadership to startups and SMEs. Defined go-to-market plans and messaging, filled data rooms, represented the firm at pitch events, and supported product evaluations with a major bank. Led engagements with clients including TrustElevate and NeoGen.
Head of Marketing at eCOMM Merchant Solutions
February 1, 2025 - September 23, 2025
Led planning, execution and evaluation of B2B marketing strategies in a fast-paced fintech environment. Developed go-to-market plans for product roadmaps and managed budgets. Collaborated with Sales on materials, led content, website SEO, PPC/remarketing, PR and events. Drove sales enablement and targeted prospecting. Achievements include HubSpot Inbound Marketing certification (2024), Deloitte Fast 50 listing (2021), and a nationwide TV advert and PR campaign reaching a large audience.
Marketing Manager at Exertis Ireland Limited
September 1, 2017 - September 23, 2025
Led B2B marketing initiatives for major brands (IBM software, Dell, HP, Cisco, Fortinet) and produced marketing materials for Sales, managed lead generation campaigns, MDF programs, and product content. Directed SEO, PPC, channel relations, budgeting, market intelligence, and ensured data privacy/compliance. Recognized with industry accolades during tenure.
Marketing Manager at William Fry Solicitors
June 1, 1999 - September 23, 2025
Managed marketing activities for a leading Irish law firm, coordinating campaigns across multiple channels and supporting brand development and communications.

Education

AI Course Certificate at The Law Society of Ireland
June 3, 2024 - July 16, 2025
AI course, covering governance, applicable legislation, copyright, data security, HR
HubSpot Inbound Marketing Course Certificate at HubSpot
February 1, 2024 - March 26, 2026
Certifications in both Inbound and Marketing
Diploma in Digital Marketing at Digital Marketing Institute (DMI)
June 15, 2015 - January 12, 2016
Bachelor of Business Studies Degree (Marketing) at Dublin City University (DCU)
September 1, 1986 - June 4, 1990
Second Level at Belvedere College Dublin
September 2, 1979 - June 3, 1985
Appointed School Captain in final year

Qualifications

AI Course Certificate
June 2, 2025 - July 16, 2025
AI Course covering governance, applicable legislation, copyright, data security, HR
HubSpot Inbound Marketing Course Certificate
January 11, 2030 - September 23, 2025
Diploma in Digital Marketing
January 1, 2016 - September 23, 2025
Bachelor of Business Studies Degree (Marketing)
January 11, 2030 - September 23, 2025

Industry Experience

Professional Services, Financial Services, Media & Entertainment, Software & Internet, Education, Other
    uniE608 TV advert for Instant Payments product in nationwide campaign
    This advert was to explain a new and innovative product, which gave merchants instant access to the funds they took in on their payment terminals, via their credit cards. This advert ran in 2019 and 2020 and helped drive company growth of 76%. I wrote the script, storyboarded, gained regulatory approval and bought the media. advert video explainervideo…