A Senior Graphic Designer & Creative Lead with 37 years’ experience leading brand and digital design. My third level education was a Bachelor of Commerce 1st class degree in Marketing. I went University of Galway in my home town - it's now rated top10 Colleges worldwide! Directed brand systems, campaigns and implemented digital marketing plans that grew Sales Attributable to Digital Marketing increased by a whopping 1181% in one project Well structured Google Ads Campaigns and a full redesign of the Shopify Store which introduced lots of new front and backend features that all contributed to improved traffic, engagement and ultimately online sales that Increased Audience Engagement by 300% We supported multi-channel launches for clients including Vodafone with Galway Comedy Festival boosting traffic by 50% and sales by 45% Led cross‑functional teams of up to 8 designers and 4 external vendors; delivered 110+ brand projects and recurring magazine issues.' Selected Clients & Projects Work includes projects for Vodafone, Galway Comedy Festival, Galway City Museum, and Áras an Uachtaráin (Office of the President of Ireland), alongside extensive work across hospitality, conference, cultural, and public-facing communications over a 37-year career. (baddog.ie is a personal portfolio showcasing selected branding, campaign, editorial, digital, and motion work.) Core Design Strengths Adobe Photoshop (Advanced) UI Design (Advanced) Motion Graphics (Advanced) Art Direction (Advanced) Adobe Illustrator (Advanced) UX Fundamentals (Advanced) Video Editing (Intermediate) Creative Leadership (Advanced) Adobe InDesign (Advanced) Accessibility – WCAG (Advanced) Campaign Animation (Intermediate) Stakeholder Management (Advanced) Affinity Suite (Advanced) Responsive Design (Advanced) After Effects (Intermediate) Mentoring (Advanced) Figma (Advanced) HTML / CSS (Advanced) Premiere Pro (Intermediate) Cross-team Collaboration (Advanced) Sketch (Intermediate) Shopify (Advanced) Design Systems & Governance (Advanced) Base44 (Advanced) Design Documentation & Consistency (Advanced) Typography & Layout (Advanced) Digital & Social Design (Advanced) AI-assisted Design – ChatGPT (Advanced)

Paul Cotter

PRO

A Senior Graphic Designer & Creative Lead with 37 years’ experience leading brand and digital design. My third level education was a Bachelor of Commerce 1st class degree in Marketing. I went University of Galway in my home town - it's now rated top10 Colleges worldwide! Directed brand systems, campaigns and implemented digital marketing plans that grew Sales Attributable to Digital Marketing increased by a whopping 1181% in one project Well structured Google Ads Campaigns and a full redesign of the Shopify Store which introduced lots of new front and backend features that all contributed to improved traffic, engagement and ultimately online sales that Increased Audience Engagement by 300% We supported multi-channel launches for clients including Vodafone with Galway Comedy Festival boosting traffic by 50% and sales by 45% Led cross‑functional teams of up to 8 designers and 4 external vendors; delivered 110+ brand projects and recurring magazine issues.' Selected Clients & Projects Work includes projects for Vodafone, Galway Comedy Festival, Galway City Museum, and Áras an Uachtaráin (Office of the President of Ireland), alongside extensive work across hospitality, conference, cultural, and public-facing communications over a 37-year career. (baddog.ie is a personal portfolio showcasing selected branding, campaign, editorial, digital, and motion work.) Core Design Strengths Adobe Photoshop (Advanced) UI Design (Advanced) Motion Graphics (Advanced) Art Direction (Advanced) Adobe Illustrator (Advanced) UX Fundamentals (Advanced) Video Editing (Intermediate) Creative Leadership (Advanced) Adobe InDesign (Advanced) Accessibility – WCAG (Advanced) Campaign Animation (Intermediate) Stakeholder Management (Advanced) Affinity Suite (Advanced) Responsive Design (Advanced) After Effects (Intermediate) Mentoring (Advanced) Figma (Advanced) HTML / CSS (Advanced) Premiere Pro (Intermediate) Cross-team Collaboration (Advanced) Sketch (Intermediate) Shopify (Advanced) Design Systems & Governance (Advanced) Base44 (Advanced) Design Documentation & Consistency (Advanced) Typography & Layout (Advanced) Digital & Social Design (Advanced) AI-assisted Design – ChatGPT (Advanced)

Available to hire

A Senior Graphic Designer & Creative Lead with 37 years’ experience leading brand and digital design.
My third level education was a Bachelor of Commerce 1st class degree in Marketing. I went University of Galway in my home town - it’s now rated top10 Colleges worldwide!
Directed brand systems, campaigns and implemented digital marketing plans that grew Sales Attributable to Digital Marketing increased by a whopping 1181% in one project
Well structured Google Ads Campaigns and a full redesign of the Shopify Store which introduced lots of new front and backend features that all contributed to improved traffic, engagement and ultimately online sales that Increased Audience Engagement by 300%
We supported multi-channel launches for clients including Vodafone with Galway Comedy Festival boosting traffic by 50% and sales by 45%
Led cross‑functional teams of up to 8 designers and 4 external vendors; delivered 110+ brand projects and recurring magazine issues.’

Selected Clients & Projects
Work includes projects for Vodafone, Galway Comedy Festival, Galway City Museum, and Áras an Uachtaráin (Office of the President of Ireland), alongside extensive work across hospitality, conference, cultural, and public-facing communications over a 37-year career.
(baddog.ie is a personal portfolio showcasing selected branding, campaign, editorial, digital, and motion work.)

Core Design Strengths
Adobe Photoshop (Advanced)
UI Design (Advanced)
Motion Graphics (Advanced)
Art Direction (Advanced)
Adobe Illustrator (Advanced)
UX Fundamentals (Advanced)
Video Editing (Intermediate)
Creative Leadership (Advanced)
Adobe InDesign (Advanced)
Accessibility – WCAG (Advanced)
Campaign Animation (Intermediate)
Stakeholder Management (Advanced)
Affinity Suite (Advanced)
Responsive Design (Advanced)
After Effects (Intermediate)
Mentoring (Advanced)
Figma (Advanced)
HTML / CSS (Advanced)
Premiere Pro (Intermediate)
Cross-team Collaboration (Advanced)
Sketch (Intermediate)
Shopify (Advanced)
Design Systems & Governance (Advanced)
Base44 (Advanced)
Design Documentation & Consistency (Advanced)
Typography & Layout (Advanced)
Digital & Social Design (Advanced)
AI-assisted Design – ChatGPT (Advanced)

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Language

Work Experience

Chief Designer, CEO, Web Designer, Logo. designer at Bad Dog
September 13, 2013 - Present
Paul Cotter Senior Designer & Creative Lead Professional Profile Senior designer with over 37 years’ experience working across Ireland and the United States. Proven expertise in branding, graphic design, web design, video editing, and motion graphics, delivering clear, accessible, and visually engaging communications for private, public, and community organisations. Experienced in leading end-to-end design projects — from concept and briefing through to production and delivery — with a strong focus on clarity, consistency, accessibility, and quality. Known for calm problem-solving, high professional standards, and an ability to translate complex information into effective visual communication.
Graphic Designer, Web Design, CEO at Medialab
June 11, 2000 - June 1, 2013
Professional Experience Independent Designer / Creative Consultant Ireland Provided comprehensive creative services across branding, graphic design, web design, video editing, and motion graphics. Delivered professional, accessible, and visually engaging communications to support organisational objectives and public engagement. Managed all stages of the design process, including concept development, briefing, production, and final delivery. Maintained close working relationships with clients, suppliers, and printers, ensuring high standards of quality control and adherence to deadlines. Responsibilities included project planning, budgeting, administration, and oversight of digital production, accessibility compliance, and sustainable design approaches. Continuously evolved design practice by adopting new tools and technologies to ensure work remained purposeful, relevant, and audience-focused. x
Designer at Bay Area Parent & San Francisco Independent - USA
July 8, 1994 - December 2, 1998
Editorial Designer — California I worked for several years in California in editorial design roles, beginning at a parenting magazine in Los Angeles before moving on to the San Francisco Independent newspaper. At the time, both positions were firmly rooted in print, as digital publishing had not yet become mainstream. My responsibilities spanned the full print production process, including advertisement design, page layouts, pagination, and press-ready artwork. Much of this work was carried out using traditional production techniques such as paste-up and light tables. These roles provided a strong grounding in editorial design, typography, layout discipline, and production workflows, and helped shape a practical, detail-driven approach to design that continues to inform my work today.
Lead Designer at Jaycee Printers - Galway, County Galway
November 1, 1989 - April 1, 1994
Creative Director / Co-Founder – Design Studio Led a small design studio delivering branding, graphic design, web design, and motion graphics services to a wide range of commercial and public sector clients. Managed a team of designers and oversaw projects from concept through to delivery, ensuring consistency, clarity, and high production standards. Played a key role in mentoring early-career designers, guiding them in professional practice, client communication, and real-world production workflows. Responsibilities included project planning, budgeting, client liaison, quality control, and administrative management, alongside hands-on design work.

Education

Bachelor of Commerce (Marketing) at University of Galway
February 11, 1998 - February 11, 2026
Business, Marketing Degree

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    paper GALWAY SIMON COMMUNITY

    Galway Simon Community was set up in 1979 by a group of volunteers who refused to accept homelessness on the streets of Galway. With the support of the wider community, they have grown, developed, learned and adapted over the years to become a leading provider of homeless and homelessness prevention services in the region.

    Galway Simon Community supports a person’s right to security, dignity and wellbeing in their own home. They are committed to finding answers to the questions faced by real people at risk of, or experiencing, homelessness.

    It was an honour for Bad Dog to help with a complete new Wordpress website and custom donation system integration - this organisation and its people do the incredible work that sometimes goes unnoticed - not by us!

    SERVICES
    UX/UI Design, Hosting, Full Website Overhaul

    CLIENT
    Galway Simon Community

    paper Elephant Living

    Elephant’s mission is is simple, they want to add some fun and style to your home. Supersize your downtime with their great range of funky beanbags.

    As Elephant grew they needed a more robust online offering, something reliable, extensible and easy to manage. Bad Dog chose the Shopify platform for its ease of use, security and speed. Shopify is serving the team at Elephant extremely well with sales growing year on year.

    As many sales are made on mobile as are on desktop so responsiveness was key in our build - Shopify’s self hosted platform make this an easily achieved goal - our developers had them up and running in no time.

    SERVICES
    E-Commerce Website on Shopify Platform

    CLIENT
    Elephant Living

    paper Kai Cafe And Restauraunt

    Kai

    1. (verb) (-nga,-ngia) to eat, consume, feed (oneself), partake, devour.
      E te iwi, he haukai tēnei kei tō aroaro, kainga!

    Kai Restaurant is nestled between the church and a gay bar down on Sea Road in Galway’s Westend. The building which was home to a florist before New Zealander Jess and Carlow’s Dave Murphy arrived in over 10 years ago and transformed the space into what it is today, Kai.

    Kai is the Maori word for food and in 2011 they opened the door with a simple formula — high-quality produce, preferably organic or wild, sourced locally and cooked intelligently.

    This is easily in the top 3 restaurants in Galway town - we’d like to think we created a Squarespace website good enough to eat!

    SERVICES
    Squarespace E-Commerce Resturaunt Website, Photography

    CLIENT
    Kai Restaurant & Café

    paper Sea Sessions Music & Surf Festival

    Sea Sessions is one of Ireland’s coolest festivals they combine music, surf and sport to create a very unique occasion in the northwest of Ireland each year. Bad Dog developed an easily managed Squarespace website for the festival and integrated a 3rd party ticketing engine to boot.

    On the social side we assist in Advertising and Organic campaigns and create lots of digital and physical assets for the Sea Sessions team to use.

    Our design captures the vibrancy and fun that Sea Sessions embodies, in a funky, modern, fully optimised website.

    The festival sells out year on year with a very effective website and targeted social campaigns.

    SERVICES
    e-Commerce, Ticketing Website, Social Asset Design & Branding

    CLIENT
    Sea Sessions

    paper Water Safety Ireland Wordpress CMS website

    Water Safety Ireland has a huge amount of information to share in order to reach its goals of awareness and education. Organising this information and presenting it in a usable effective manner was the main challenge with this extremely complex content hierarchy. All relevant content from a number of websites was migrated to a new Wordpress website and re-presented in a more dynamic and useful manner. Ease of management was a concern for the client so we chose the most popular CMS system on our planet - Wordpress. Full CMS training comes as standard with our website build contracts.

    Bad Dog also provided an annual hosting package for the Wordpress Content Management System on our dedicated, highly optimised and super-secure servers.

    SERVICES
    Website Design, Content Migration, Website Hosting

    CLIENT
    Water Safety Ireland

    paper E-Commerce website overhaul (Shopify)

    We wrote and submitted a successful application for the Enterprise Ireland “Online Retail Scheme” in conjunction with the client. Funding was awarded to implement a comprehensive raft of changes across all digital platforms, in particular the client’s Shopify store. All metrics are based on comparison between Q4 2021 and Q4 2022.

    The outcomes and increase in all metrics are staggering and way beyond our initial targets - notably:

    Sales attributed to digital marketing increased by 1,181%
    Online sales increased by 150%
    Conversion rate increased by 32%
    Peter Murphy Lighting & Electrical
    Our client is a decades old bricks and mortar retail establishment based in Galway city. They have an enormous physical loyal clientele built over 40+ years. Their in-store trade is consistently busy but their online presence was underperforming massively and Bad Dog were tasked with bringing their digital footprint up to date and giving them a new competitive edge.

    Before embarking on the project the client did not have any online strategy and in house they lacked the expertise and resources to create and implement an all encompassing Digital Marketing Strategy. Online sales were slow and inconsistent with no real online ’plan of attack’ in place. Metrics, (Shopify Analytics, Google Analytics), were not being reviewed and acted upon at all.

    The client engaged Bad Dog to design and implement an all-encompassing Digital Marketing Strategy covering all the vital digital touchpoints for the brand. These included:

    Implementation of proven tools and strategies to increase online sales, customer base and returning customers

    Implementation of ongoing Google Ads Campaigns and Social Marketing

    Implementation of Analytics tools to further improve performance

    Provision of training and user guides for in house team to manage and improve online efforts going forward