Available to hire
Hi there! I’m Paulina Bonilla, a Latina living abroad who creates engaging digital content and manages social media for brands, with a focus on lifestyle, wellness, travel, and culture, especially in Vancouver and beyond.
As the founder of allo_paulina, I develop content strategies to boost audience engagement and brand visibility, collaborate with partners to promote education services and experiences, and produce educational and entertaining content in Spanish, English, and French, including reels, stories, posts, and carousels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
Content Creator (Instagram & TikTok) at allo_paulina
January 1, 2023 - PresentFounder & Digital Content Creator focusing on lifestyle, wellness, travel, and cultural experiences in Vancouver and beyond. Created educational and entertaining content in Spanish, English and French, developed content strategies, and collaborated with agencies to promote services aligned with the brand.
Social Media Specialist / Digital Marketing at Smile Marketing Agency
December 31, 2023 - September 27, 2025Managed 5-7 commercial social media accounts for B2B and B2C clients in automotive, kitchen appliances, coffee shops, beverages, and gourmet products; created weekly calendars, verified content, engaged with audience, and analyzed data to guide campaigns.
Content Creator / Customer Support Specialist at Mathé Lab Cosmetics
June 3, 2019 - December 13, 2019Created content for social media (Facebook, Instagram) including reels, stories, posts and carousels; managed customer interactions, provided product information, handled special requests, and maintained supplier/vendor communications.
Social Media Specialist at SMILE Marketing Agency
December 31, 2023 - December 31, 2023Managed 5-7 social media accounts for B2B and B2C clients across automotive, kitchen appliances, coffee shops, beverages, gourmet products, and cybersecurity. Scheduled weekly/monthly calendars for social profiles, verified content organization and posting, and engaged with followers by responding to interactions in the appropriate client voice.
Founder & Digital Content Creator at allo_paulina
January 1, 2023 - November 11, 2025As founder of allo_paulina, I create engaging digital content that highlights life as a Latina living abroad, with a focus on lifestyle, wellness, travel, and culture in Vancouver and beyond. I developed and executed content strategies to increase audience engagement and brand visibility, collaborated with Nomadas Experience to promote educational services and experiences aligned with my brand, and produced educational and entertaining content in Spanish, English, and French (reels, stories, posts, carousels). I also supported clients by providing product information and managing supplier/vendor relationships, and analyzed social media data to optimize content.
Education
Co-Op Diploma at Cornerstone International Community College of Canada
April 1, 2023 - May 1, 2024Digital Marketing Fundamentals at Google Activate
January 1, 2022 - December 31, 2022E-commerce Strategies at Google Activate
January 1, 2022 - December 31, 2022Google Ads Search Certificate at Google Activate
January 1, 2023 - December 31, 2023Licenciatura en Comunicación at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 31, 2019Diploma in Digital Marketing (Co-Op) at Cornerstone International Community College of Canada, Vancouver, Canada
April 1, 2023 - May 1, 2024Communication Degree at Anahuac University
January 1, 2016 - December 31, 2019Digital Marketing Co-Op Diploma at Cornerstone International Community College of Canada (CICCC)
April 1, 2023 - May 1, 2024Bachelor's Degree in Communications at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 31, 2019Digital Marketing Fundamentals at Cornerstone International Community College of Canada
January 1, 2022 - December 31, 2022E-commerce Strategies at Cornerstone International Community College of Canada
January 1, 2022 - December 31, 2022Google Ads Search Certificate at Cornerstone International Community College of Canada
January 1, 2023 - December 31, 2023Communication Degree at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 31, 2019Co-Op Diploma at CICCC - Cornerstone International Community College of Canada, Vancouver, Canada
April 1, 2023 - May 31, 2024Bachelor's Degree in Advertising, Public Relations, Marketing and Communication at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 1, 2019Bachelor's Degree in Communication at Anahuac University
January 1, 2016 - December 31, 2019Co-Op Diploma in Digital Marketing at Cornerstone International Community College of Canada
April 20, 2023 - May 20, 2024Qualifications
Digital Marketing Fundamentals (Google Activate)
January 1, 2022 - December 31, 2022E-commerce Strategies (Google Activate)
January 1, 2022 - December 31, 2022Google Ads Search Certificate
January 1, 2023 - December 31, 2023Digital Marketing Fundamentals (Google Activate)
January 1, 2022 - December 31, 2022E-commerce Strategies (Google Activate)
January 1, 2022 - December 31, 2022Google Ads Search Certificate
January 1, 2023 - December 31, 2023Google Analytics (Google Activate)
January 1, 2023 - December 31, 2023Digital Marketing Fundamentals by Google Activate
January 1, 2022 - September 27, 2025E-commerce Strategies by Google Activate
January 1, 2022 - September 27, 2025Google Ads Search Certificate
January 1, 2023 - September 27, 2025Digital Marketing Fundamentals (Google Activate)
January 1, 2022 - December 31, 2022E-commerce Strategies (Google Activate)
January 1, 2022 - December 31, 2022Google Ads Search Certificate
January 1, 2023 - December 31, 2023Digital Marketing Fundamentals
January 1, 2022 - September 27, 2025E-commerce Strategies
January 1, 2022 - September 27, 2025Google Ads Certification
January 1, 2023 - September 27, 2025Digital Marketing Fundamentals
January 1, 2022 - September 27, 2025E-commerce Strategies
January 1, 2022 - September 27, 2025Google Ads Search Certificate
January 1, 2023 - September 27, 2025Google Digital Marketing Fundamentals
January 1, 2022 - September 27, 2025Google Ads Search Certificate
January 1, 2023 - September 27, 2025Inbound Marketing by HubSpot
January 1, 2023 - September 27, 2025Google Analytics
January 1, 2023 - November 11, 2025Google Ads Certification
January 1, 2023 - November 11, 2025Digital Marketing Fundamentals by Google Activate
January 1, 2022 - November 11, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Social Media Freelancer
We have the best social media freelancer experts on Twine. Hire a social media freelancer in Mexico City today.