Available to hire
I am a creative and results-driven Content Creator & Social Media Manager with 3+ years of experience building digital brands, developing content strategies, and designing high-performing social media ecosystems.
As the founder of allo_paulina, I’ve grown a community of 15K+ followers through strategic content creation, storytelling, and data-driven growth. I excel in multimedia production, social media management, and developing digital products that enhance user experience and strengthen brand value.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
Content Creator (Instagram & TikTok) at allo_paulina
January 1, 2023 - PresentFounder & Digital Content Creator focusing on lifestyle, wellness, travel, and cultural experiences in Vancouver and beyond. Created educational and entertaining content in Spanish, English and French, developed content strategies, and collaborated with agencies to promote services aligned with the brand.
Social Media Specialist / Digital Marketing at Smile Marketing Agency
December 31, 2023 - September 27, 2025Managed 5-7 commercial social media accounts for B2B and B2C clients in automotive, kitchen appliances, coffee shops, beverages, and gourmet products; created weekly calendars, verified content, engaged with audience, and analyzed data to guide campaigns.
Content Creator / Customer Support Specialist at Mathé Lab Cosmetics
June 3, 2019 - December 13, 2019Created content for social media (Facebook, Instagram) including reels, stories, posts and carousels; managed customer interactions, provided product information, handled special requests, and maintained supplier/vendor communications.
Social Media Specialist at SMILE Marketing Agency
December 31, 2023 - December 31, 2023Managed 5-7 social media accounts for B2B and B2C clients across automotive, kitchen appliances, coffee shops, beverages, gourmet products, and cybersecurity. Scheduled weekly/monthly calendars for social profiles, verified content organization and posting, and engaged with followers by responding to interactions in the appropriate client voice.
Founder & Digital Content Creator at allo_paulina
January 1, 2023 - November 11, 2025As founder of allo_paulina, I create engaging digital content that highlights life as a Latina living abroad, with a focus on lifestyle, wellness, travel, and culture in Vancouver and beyond. I developed and executed content strategies to increase audience engagement and brand visibility, collaborated with Nomadas Experience to promote educational services and experiences aligned with my brand, and produced educational and entertaining content in Spanish, English, and French (reels, stories, posts, carousels). I also supported clients by providing product information and managing supplier/vendor relationships, and analyzed social media data to optimize content.
Content Creator and Digital Product Developer at allo_paulina (Founder)
January 1, 2023 - PresentFounded and grew a digital brand focused on educational, lifestyle, and language-learning content. Produced high-quality videos, reels, stories, and carousels; developed digital products used by students and language learners; maintained partnerships to support operations and product availability; built a community of 15K+ followers through strategic content creation, storytelling, and data-driven growth.
Social Media Specialist / Digital Marketing Specialist at SMILE Marketing Agency
January 1, 2022 - December 31, 2023Managed 5–7 commercial social media accounts for B2B and B2C clients across automotive, kitchen appliances, coffee shops, beverages, and gourmet products. Scheduled weekly and monthly calendars for social profiles, verified content organization and posting, engaged with audiences, and guided customers toward product inquiries. Analyzed performance data to refine strategies and support community growth.
Education
Co-Op Diploma at Cornerstone International Community College of Canada
April 1, 2023 - May 1, 2024Digital Marketing Fundamentals at Google Activate
January 1, 2022 - December 31, 2022E-commerce Strategies at Google Activate
January 1, 2022 - December 31, 2022Google Ads Search Certificate at Google Activate
January 1, 2023 - December 31, 2023Licenciatura en Comunicación at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 31, 2019Diploma in Digital Marketing (Co-Op) at Cornerstone International Community College of Canada, Vancouver, Canada
April 1, 2023 - May 1, 2024Communication Degree at Anahuac University
January 1, 2016 - December 31, 2019Digital Marketing Co-Op Diploma at Cornerstone International Community College of Canada (CICCC)
April 1, 2023 - May 1, 2024Bachelor's Degree in Communications at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 31, 2019Digital Marketing Fundamentals at Cornerstone International Community College of Canada
January 1, 2022 - December 31, 2022E-commerce Strategies at Cornerstone International Community College of Canada
January 1, 2022 - December 31, 2022Google Ads Search Certificate at Cornerstone International Community College of Canada
January 1, 2023 - December 31, 2023Communication Degree at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 31, 2019Co-Op Diploma at CICCC - Cornerstone International Community College of Canada, Vancouver, Canada
April 1, 2023 - May 31, 2024Bachelor's Degree in Advertising, Public Relations, Marketing and Communication at Anahuac University, Querétaro, Mexico
January 1, 2016 - December 1, 2019Bachelor's Degree in Communication at Anahuac University
January 1, 2016 - December 31, 2019Co-Op Diploma in Digital Marketing at Cornerstone International Community College of Canada
April 20, 2023 - May 20, 2024Digital Marketing Co-op Diploma at CICCC – Cornerstone International Community College of Canada
January 1, 2023 - January 1, 2024Bachelor’s Degree in Communications at Anahuac University, Querétaro, Mexico
January 1, 2016 - January 1, 2019Qualifications
Digital Marketing Fundamentals (Google Activate)
January 1, 2022 - December 31, 2022E-commerce Strategies (Google Activate)
January 1, 2022 - December 31, 2022Google Ads Search Certificate
January 1, 2023 - December 31, 2023Digital Marketing Fundamentals (Google Activate)
January 1, 2022 - December 31, 2022E-commerce Strategies (Google Activate)
January 1, 2022 - December 31, 2022Google Ads Search Certificate
January 1, 2023 - December 31, 2023Google Analytics (Google Activate)
January 1, 2023 - December 31, 2023Digital Marketing Fundamentals by Google Activate
January 1, 2022 - September 27, 2025E-commerce Strategies by Google Activate
January 1, 2022 - September 27, 2025Google Ads Search Certificate
January 1, 2023 - September 27, 2025Digital Marketing Fundamentals (Google Activate)
January 1, 2022 - December 31, 2022E-commerce Strategies (Google Activate)
January 1, 2022 - December 31, 2022Google Ads Search Certificate
January 1, 2023 - December 31, 2023Digital Marketing Fundamentals
January 1, 2022 - September 27, 2025E-commerce Strategies
January 1, 2022 - September 27, 2025Google Ads Certification
January 1, 2023 - September 27, 2025Digital Marketing Fundamentals
January 1, 2022 - September 27, 2025E-commerce Strategies
January 1, 2022 - September 27, 2025Google Ads Search Certificate
January 1, 2023 - September 27, 2025Google Digital Marketing Fundamentals
January 1, 2022 - September 27, 2025Google Ads Search Certificate
January 1, 2023 - September 27, 2025Inbound Marketing by HubSpot
January 1, 2023 - September 27, 2025Google Analytics
January 1, 2023 - November 11, 2025Google Ads Certification
January 1, 2023 - November 11, 2025Digital Marketing Fundamentals by Google Activate
January 1, 2022 - November 11, 2025Google Ads Certification
January 1, 2023 - January 25, 2026Google Analytics Certification
January 1, 2023 - January 25, 2026Digital Marketing Fundamentals (Google Activate)
January 1, 2022 - January 25, 2026E-commerce Strategies (Google Activate)
January 1, 2022 - January 25, 2026Inbound Marketing Certification (HubSpot)
January 1, 2023 - January 25, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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