Every day, your budget burns while leads stay cold, clicks don't convert, and little or no sales. You know your product works or your service delivery is great. But your ads are not telling the story well enough to drive profitable sales. The rules of paid social have changed with Meta’s Andromeda Update. As a Facebook Advertising Expert, Meta Ads Manager specialist, and Facebook Ads Manager professional, I help brands fix what’s broken and scale what’s working. From Pixel Setup & Optimization to sales funnel conversions, CRM syncs, ad creative testing, and campaign scaling, I handle every part of the process. Taking a cue from Alex Hormozi and Ben Heath, I don’t just launch Facebook ad campaigns; I think strategically about your offer, audience psychology, and funnel flow to transform creative ideas into measurable, profitable systems. What I Fix and Optimize Facebook & Instagram Ad Campaign Management: Comprehensive paid social, Facebook advertising, social media advertising, UGC ads, ad creative testing, A/B testing, retargeting, Media Buying (Media Buyer), and scaling using Facebook Ads Manager, Black Friday Sales, Thanksgiving Sales, Halloween Sales, Christmas Sales, Festive Season offers, Cyber Monday Sales, and Meta Ads Manager. Sales Funnel Builder & Copywriting: Complete lead generation and e-commerce funnels with Go High Level, Shopify, or ClickFunnels, optimized for Shopify marketing and Instagram marketing. Facebook Pixel Setup & Optimization: Full audit, installation, Conversion API (CAPI), Meta Pixel integration, and event configuration to ensure tracking accuracy. Audience Targeting & Retargeting: Build lookalike audiences, segment customer data, and implement strategic retargeting sequences across Facebook ad campaigns and Instagram ad campaigns. Campaign Optimization & Analytics: CRO analysis, ROAS reporting, creative performance optimization, and detailed review within Facebook Ads Manager and Meta Ads Manager dashboards. AI Content Creation & Video Generation: Instagram Reels, UGC-style ads, ad creative scripts, text-to-image AI visuals, HeyGen, Runway Gen-2, Google Veo 3, Midjourney AI, Synthesia, Colossyn, and ChatGPT-powered content, all crafted for maximum engagement and conversions. E-commerce & Shopify Marketing Consultation: Product catalog optimization, Shopify marketing strategy, and funnel performance tracking for sustainable ROI. Customer Engagement & Social Media Management: Results From Previous Project ✔️ Scaled Shopify marketing brand past 1,000+ orders ✔️ Reduced CPL under $2 for lead generation funnels ✔️ Boosted conversion rates by 30% through sales funnel rewires ✔️ Cleaned CRM syncs & fixed broken Facebook Ads Manager setups Let’s partner and turn your ad spend into predictable growth ROAS. Book a consultation or send a message now.

Every day, your budget burns while leads stay cold, clicks don't convert, and little or no sales. You know your product works or your service delivery is great. But your ads are not telling the story well enough to drive profitable sales. The rules of paid social have changed with Meta’s Andromeda Update. As a Facebook Advertising Expert, Meta Ads Manager specialist, and Facebook Ads Manager professional, I help brands fix what’s broken and scale what’s working. From Pixel Setup & Optimization to sales funnel conversions, CRM syncs, ad creative testing, and campaign scaling, I handle every part of the process. Taking a cue from Alex Hormozi and Ben Heath, I don’t just launch Facebook ad campaigns; I think strategically about your offer, audience psychology, and funnel flow to transform creative ideas into measurable, profitable systems. What I Fix and Optimize Facebook & Instagram Ad Campaign Management: Comprehensive paid social, Facebook advertising, social media advertising, UGC ads, ad creative testing, A/B testing, retargeting, Media Buying (Media Buyer), and scaling using Facebook Ads Manager, Black Friday Sales, Thanksgiving Sales, Halloween Sales, Christmas Sales, Festive Season offers, Cyber Monday Sales, and Meta Ads Manager. Sales Funnel Builder & Copywriting: Complete lead generation and e-commerce funnels with Go High Level, Shopify, or ClickFunnels, optimized for Shopify marketing and Instagram marketing. Facebook Pixel Setup & Optimization: Full audit, installation, Conversion API (CAPI), Meta Pixel integration, and event configuration to ensure tracking accuracy. Audience Targeting & Retargeting: Build lookalike audiences, segment customer data, and implement strategic retargeting sequences across Facebook ad campaigns and Instagram ad campaigns. Campaign Optimization & Analytics: CRO analysis, ROAS reporting, creative performance optimization, and detailed review within Facebook Ads Manager and Meta Ads Manager dashboards. AI Content Creation & Video Generation: Instagram Reels, UGC-style ads, ad creative scripts, text-to-image AI visuals, HeyGen, Runway Gen-2, Google Veo 3, Midjourney AI, Synthesia, Colossyn, and ChatGPT-powered content, all crafted for maximum engagement and conversions. E-commerce & Shopify Marketing Consultation: Product catalog optimization, Shopify marketing strategy, and funnel performance tracking for sustainable ROI. Customer Engagement & Social Media Management: Results From Previous Project ✔️ Scaled Shopify marketing brand past 1,000+ orders ✔️ Reduced CPL under $2 for lead generation funnels ✔️ Boosted conversion rates by 30% through sales funnel rewires ✔️ Cleaned CRM syncs & fixed broken Facebook Ads Manager setups Let’s partner and turn your ad spend into predictable growth ROAS. Book a consultation or send a message now.

Available to hire

Every day, your budget burns while leads stay cold, clicks don’t convert, and little or no sales.

You know your product works or your service delivery is great.

But your ads are not telling the story well enough to drive profitable sales.

The rules of paid social have changed with Meta’s Andromeda Update.

As a Facebook Advertising Expert, Meta Ads Manager specialist, and Facebook Ads Manager professional, I help brands fix what’s broken and scale what’s working.

From Pixel Setup & Optimization to sales funnel conversions, CRM syncs, ad creative testing, and campaign scaling, I handle every part of the process.

Taking a cue from Alex Hormozi and Ben Heath, I don’t just launch Facebook ad campaigns; I think strategically about your offer, audience psychology, and funnel flow to transform creative ideas into measurable, profitable systems.

What I Fix and Optimize

Facebook & Instagram Ad Campaign Management:

Comprehensive paid social, Facebook advertising, social media advertising, UGC ads, ad creative testing, A/B testing, retargeting, Media Buying (Media Buyer), and scaling using Facebook Ads Manager, Black Friday Sales, Thanksgiving Sales, Halloween Sales, Christmas Sales, Festive Season offers, Cyber Monday Sales, and Meta Ads Manager.

Sales Funnel Builder & Copywriting:

Complete lead generation and e-commerce funnels with Go High Level, Shopify, or ClickFunnels, optimized for Shopify marketing and Instagram marketing.

Facebook Pixel Setup & Optimization:

Full audit, installation, Conversion API (CAPI), Meta Pixel integration, and event configuration to ensure tracking accuracy.

Audience Targeting & Retargeting:

Build lookalike audiences, segment customer data, and implement strategic retargeting sequences across Facebook ad campaigns and Instagram ad campaigns.

Campaign Optimization & Analytics:

CRO analysis, ROAS reporting, creative performance optimization, and detailed review within Facebook Ads Manager and Meta Ads Manager dashboards.

AI Content Creation & Video Generation:

Instagram Reels, UGC-style ads, ad creative scripts, text-to-image AI visuals, HeyGen, Runway Gen-2, Google Veo 3, Midjourney AI, Synthesia, Colossyn, and ChatGPT-powered content, all crafted for maximum engagement and conversions.

E-commerce & Shopify Marketing Consultation:

Product catalog optimization, Shopify marketing strategy, and funnel performance tracking for sustainable ROI.

Customer Engagement & Social Media Management:

Results From Previous Project

✔️ Scaled Shopify marketing brand past 1,000+ orders
✔️ Reduced CPL under $2 for lead generation funnels
✔️ Boosted conversion rates by 30% through sales funnel rewires
✔️ Cleaned CRM syncs & fixed broken Facebook Ads Manager setups

Let’s partner and turn your ad spend into predictable growth ROAS.

Book a consultation or send a message now.

See more

Language

English
Fluent

Work Experience

Facebook Advertising | Social Media Advertising at KombDev Computer Support
November 14, 2025 - January 24, 2025
I helped KombDev, an on-demand IT service company, grow its online presence and attract leads using consistent social media advertising and paid content strategy. Key Responsibilities & Achievements: Created engaging content to promote services like home IT repairs, data recovery, and small business network support. Launched and managed Facebook Advertising campaigns via Facebook Ads Manager, focusing on local traffic and lead generation. Held weekly review meetings to track performance and adjust social media advertising strategies. Maintained a steady content calendar, boosted organic reach, and drove consistent engagement. The result was improved brand awareness and stronger positioning as a trusted IT support company for residential and small business clients.
Facebook ads manager at Acoffeecalledfolks
September 4, 2024 - February 22, 2025
I helped the brand A Coffee Called Folks manage and scale its Facebook Advertising campaigns, achieving 1,000+ website purchases in just 60 days. I tested multiple ad creatives, audiences, and social media advertising strategies until we found the winning combination. Once the best-performing creative was identified, purchases increased rapidly while CPA dropped significantly. Using Facebook Ads Manager, I optimized the campaign daily to keep performance strong and costs low. Today, the brand enjoys consistent Facebook Advertising results, averaging 16+ purchases per day, with a sustainable social media advertising strategy that converts.
Facebook Ads Manager at The Vigilance Firm, PLLC
June 5, 2024 - December 19, 2024
I worked with a small immigration law firm to improve lead quality and ad performance using optimized Facebook Advertising and Social Media Advertising strategies. Key Responsibilities & Achievements: Took over an underperforming Facebook Ads Manager account and launched a new lead-focused campaign. Boosted ad quality by 48% within the first 24 hours. Used social media advertising to attract high-intent prospects aligned with the firm’s ideal client profile. Set up tracking and optimization workflows inside Facebook Ads Manager to support long-term growth. The client saw immediate improvement in both volume and quality of leads, a major turnaround from their previous Facebook Advertising efforts.
Meta Business Suite Expert at Jonah Bleicher (Client)
May 7, 2024 - May 30, 2024
I helped Jonah Bleicher resolve integration issues between multiple Instagram and Facebook accounts through real-time screen-sharing support. Ensuring smooth social media advertising operations. Key Responsibilities & Achievements: Provided step-by-step guidance on syncing Instagram posts to Facebook for better cross-platform publishing. Troubleshot account connection errors and syncing problems on a Mac system. Delivered hands-on training via screen share, helping the client feel confident managing platforms and Facebook Ads Manager independently. Ensured a clean setup for improved content workflow and smoother Facebook Advertising readiness. The client praised the session as smooth, clear, and highly effective for real-time problem-solving.
Meta Business Page Recovery Specialist at understandingb6toxicity.com (Beth Smarzik)
April 2, 2024 - April 26, 2024
I assisted Beth Smarzik in resolving critical Facebook Advertising restrictions on her Business Page that had blocked access to her ad account. Key Responsibilities & Achievements: Diagnosed and fixed Facebook account lockout issues using advanced Meta Business Manager and Facebook Ads Manager settings. Restored full access to the Business Page, allowing social media advertising campaigns to resume. Provided clear guidance on current Meta compliance policies to avoid future disruptions. Successfully resolved what several others couldn’t, earning long-term trust as her go-to expert for Facebook Advertising issues. The client called it the only working solution after many failed attempts elsewhere.
Facebook Ads Optimization – Resolved “Limited Learning” Issue at Conor Hogan (Client)
January 4, 2024 - January 30, 2024
I helped Conor Hogan fix a long-standing “Limited Learning” issue in his Facebook Advertising campaigns. This problem had persisted for months despite attempts by other experts and Meta support. Key Responsibilities & Wins: Audited and restructured underperforming Facebook Ads Manager campaigns. Identified delivery and setup issues that blocked progress out of the learning phase. Used data-driven insights to guide improvements across the full social media advertising funnel. Provided hands-on education so the client could confidently manage future Facebook Advertising performance. The client praised the clear communication and valuable insight gained throughout the process.
Ongoing Meta Ads, CRM & Backend Integration for Nicholas Yates at 99Spoons
September 8, 2022 - December 29, 2023
I was initially hired to install a Facebook Pixel, but the project evolved into a long-term partnership supporting Nicholas Yate’s full digital operations, including Facebook Advertising and backend systems. Key Contributions: Set up accurate Facebook Pixel tracking across key pages to support effective Facebook Advertising. Built and managed lead generation campaigns via Facebook Ads Manager, converting at under $2 per lead. Integrated Zendesk CRM for seamless lead organization and improved social media advertising workflows. Provided daily backend support and quick-turn solutions to keep operations running smoothly. Client Relationship: Became the client’s go-to expert for social media advertising and digital strategy. Nicholas once said, “Abi has become the backbone of my digital business. I couldn’t operate without his help.”

Education

Add your educational history here.

Qualifications

Udemy Advanced Facebook Marketing
February 3, 2025 - March 13, 2025

Industry Experience

Agriculture & Mining, Consumer Goods, Real Estate & Construction, Travel & Hospitality, Energy & Utilities, Manufacturing, Wholesale & Distribution, Education, Healthcare, Media & Entertainment, Transportation & Logistics, Professional Services, Retail, Other, Software & Internet, Telecommunications, Computers & Electronics, Life Sciences, Financial Services, Gaming, Government, Non-Profit Organization