Edge Apartments Branding

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Logo Design & branding for Edge Apartments.
When conceptualising a name & design for the apartments, I factored in the following:

• The contemporary architectural exterior of the building
• The luxurious soft colours and organic shaped furniture used internally
• The juxtaposition between the two (organic vs structural)

With these points in mind, I chose the following name :
THE EDGE.

Sticking with the concept of juxtaposition & contrast, I designed the logo for ‘The Edge’ in a rounded lowercase contemporary style, paying tribute to the organic and natural flowing interior, whilst the name itself correlates with the exterior’s prominent features, being ‘edgy’ and block like. #graphicdesigner #designer #logo #branding #brochure #website