Digital marketing specialist with 10+ years leading cross-functional teams and driving measurable business growth through strategic technology initiatives. I combine deep technical expertise across modern web frameworks (HTML, CSS, JavaScript, PHP) with proven leadership in SEO, content strategy, UX optimization, and data-driven decision-making. I've directed enterprise website transformations, multi-market campaigns, and AI innovation programs that consistently deliver revenue impact. My client-facing experience spans stakeholder management, vendor relationships, and translating complex technical solutions into clear business value. Fluent in English, Spanish, and Polish, I excel at leading global teams and managing strategic initiatives across diverse markets. I thrive in global, multi-disciplinary environments, translating technical insights into practical business outcomes and building strong partnerships with clients, vendors, and internal teams.

Piotr Sawicki

Digital marketing specialist with 10+ years leading cross-functional teams and driving measurable business growth through strategic technology initiatives. I combine deep technical expertise across modern web frameworks (HTML, CSS, JavaScript, PHP) with proven leadership in SEO, content strategy, UX optimization, and data-driven decision-making. I've directed enterprise website transformations, multi-market campaigns, and AI innovation programs that consistently deliver revenue impact. My client-facing experience spans stakeholder management, vendor relationships, and translating complex technical solutions into clear business value. Fluent in English, Spanish, and Polish, I excel at leading global teams and managing strategic initiatives across diverse markets. I thrive in global, multi-disciplinary environments, translating technical insights into practical business outcomes and building strong partnerships with clients, vendors, and internal teams.

Available to hire

Digital marketing specialist with 10+ years leading cross-functional teams and driving measurable business growth through strategic technology initiatives. I combine deep technical expertise across modern web frameworks (HTML, CSS, JavaScript, PHP) with proven leadership in SEO, content strategy, UX optimization, and data-driven decision-making. I’ve directed enterprise website transformations, multi-market campaigns, and AI innovation programs that consistently deliver revenue impact. My client-facing experience spans stakeholder management, vendor relationships, and translating complex technical solutions into clear business value. Fluent in English, Spanish, and Polish, I excel at leading global teams and managing strategic initiatives across diverse markets.

I thrive in global, multi-disciplinary environments, translating technical insights into practical business outcomes and building strong partnerships with clients, vendors, and internal teams.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
Polish
Fluent

Work Experience

SEO & Digital Strategy Analyst – Strategic Lead for Public Sector Clients at Granicus
January 1, 2025 - Present
Drive digital strategy and performance optimization for a portfolio of 15 U.S.-based DMOs and public sector clients; lead cross-functional teams to align SEO, UX, content, development, and marketing efforts; establish analytics frameworks and executive-level reporting to drive ROI and growth.
Head of Web Project Delivery & SEO Strategy at Costa Rica Divers
January 1, 2020 - January 1, 2025
Defined go-to-market strategy and technical roadmap for a multilingual booking platform (English, Spanish, Polish); led vendor selection, managed external development partners, and established governance processes to ensure on-time, on-budget delivery; owned Core Web Vitals and technical SEO improvements; implemented a CRM solution to automate lead management and improve cross-market communications; established performance dashboards using GA4 and Looker Studio to track traffic, rankings, and conversions.
SEO & Digital Strategy Manager at Valde Media Digital Agency
January 1, 2018 - January 1, 2020
Directed SEO strategy and performance optimization for international eCommerce and B2B clients; managed client relationships, defined strategic roadmaps, and coordinated cross-functional teams to deliver sustained organic growth and revenue impact.
SEO & Web Performance Specialist at AirAsia Airlines Thailand
January 1, 2016 - January 1, 2018
Drove SEO strategy and technical optimization for AirAsia's multilingual travel content platform across six Southeast Asian markets; implemented on-page optimization standards, metadata improvements, and internal linking strategies to enhance crawlability and search visibility.
SEO Assistant & Content Coordinator at Wroclaw Media Group
January 1, 2012 - January 1, 2016
Coordinated on-page SEO across WordPress-based platforms, collaborating with editors and developers to optimize metadata, content structure, and internal linking; supported editorial workflows to improve search visibility and audience engagement.

Education

Engineer’s degree at Wroclaw University of Science and Technology
January 11, 2030 - February 25, 2026
Engineer’s degree at International University of Logistics and Transport
January 11, 2030 - February 25, 2026

Qualifications

Google Analytics Certification
January 11, 2030 - February 25, 2026
HubSpot SEO Certification
January 11, 2030 - February 25, 2026
SEMRush Certification
January 11, 2030 - February 25, 2026
SEO Essentials with Semrush
January 11, 2030 - February 25, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Government, Education

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate