As a freelance project and campaign manager specializing in performance marketing, I help companies achieve their marketing goals. I use my solid expertise in digital marketing strategies and data-driven campaign management to fully develop projects from conception to optimization, and reporting along the entire customer journey.…

As a freelance project and campaign manager specializing in performance marketing, I help companies achieve their marketing goals. I use my solid expertise in digital marketing strategies and data-driven campaign management to fully develop projects from conception to optimization, and reporting along the entire customer journey.…

Available to hire

As a freelance project and campaign manager specializing in performance marketing, I help companies achieve their marketing goals.

I use my solid expertise in digital marketing strategies and data-driven campaign management to fully develop projects from conception to optimization, and reporting along the entire customer journey.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

German
Fluent
English
Advanced
Portuguese
Advanced
French
Intermediate

Work Experience

Projekt- und Kampagnenmanagerin at Self-employed / Freelance
April 1, 2024 - Present
Campaign management with a focus on performance marketing; supported companies in reaching their marketing goals efficiently and measurably.
Selbstständige Marketing Managerin at Self-employed / Freelance
April 1, 2024 - Present
Freelance marketing leadership, campaign management and performance marketing to help companies achieve marketing goals in a measurable way.
Volunteer at Kältebrücken – Hilfe für obdachlose Menschen im Winter e.V.
November 1, 2023 - Present
Support in providing care and essential supplies in the winter shelter and during outreach tours; volunteering in a community development project in Brazil; support for self-sufficiency initiatives within a Brazilian favela community; intercultural and language competency enhancement.
Project Manager at GM GmbH
April 1, 2022 - March 1, 2024
Full-stack campaign management based on KPIs; content and workflow coordination of project teams (account management, creative, media, production); social media projects and community management; project reporting; development of client presentations and recommendations; collaboration with internal departments and external partners; content development for the agency's social media channels; research and market analysis.
Project Manager at PIA Media GmbH
April 1, 2022 - March 1, 2024
Full-stack campaign management based on KPIs; content and workflow coordination of project teams (account management, creative, media, and production), as well as external partners; management of social media projects and community management; project controlling and performance tracking; development and execution of content for the agency's social media channels; sustainability communication – contribution to a BCorp project team focused on developing B2C communication strategies.
Junior Key Account Manager at PIA Media
August 1, 2021 - February 1, 2022
Creation of conversion-focused media plans and implementation with performance-oriented optimization; direct client communication and relationship management; cross-functional collaboration with internal teams.
Online Marketing Specialist for Key Accounts at Portugal (Online Marketing - Key Accounts)
April 1, 2019 - July 1, 2021
Google Ads campaign setup and optimization; Google Analytics data tracking and reporting; CRM and client communication; relationship management with key accounts; crisis management and crisis communications.
Online Marketing Specialist for Key Accounts at Portugal Online Marketing
April 1, 2019 - July 1, 2021
Google Ads: campaign setup and optimization; Google Analytics: tool management, data analysis, and first-level technical support; Customer Service and Customer Success Management; client communication and relationship management; crisis management and crisis communication.
Recruiter at Weissenberg Business Consulting GmbH
December 1, 2015 - March 1, 2017
Pre-selection of suitable candidates; social media recruitment via Xing; initial communication with potential applicants; management and updating of candidate database.
Project Management Assistant at Domino Werbeagentur
May 1, 2014 - September 1, 2014
Assistant to the project managers; support and administrative coordination in ongoing projects; client communication; project administration.
Project Management Assistant at Domino Werbeagentur (Advertising Agency)
May 1, 2014 - September 1, 2014
Assistant to project managers; ongoing project support and administrative coordination; client communication.
Internship in Project Management
January 1, 2014 - April 1, 2014
Assistant to project managers; conducted research activities; client communication.
Intern in Public Relations at Staatskanzlei Saarland
August 1, 2012 - September 1, 2012
Experience in public relations for a state government; writing PR texts and communications materials; event management; budget management.
Public Relations Intern at Staatskanzlei des Saarlandes
August 1, 2012 - September 1, 2012
Experience in public relations for a state government; writing PR texts and communications materials; event management; budget management.
Student Assistant at Georg-August-Universität Göttingen
June 1, 2012 - June 1, 2013
Event planning and execution; advising students on study programs and course scheduling; providing support and guidance on all questions related to starting university.

Education

Master of Arts at Friedrich-Alexander-Universität Erlangen-Nürnberg
April 1, 2016 - September 1, 2018
Bachelor of Arts in Sociology at Georg-August-Universität Göttingen
October 1, 2011 - September 1, 2015
Master of Arts at Friedrich-Alexander-Universität Erlangen-Nürnberg
April 1, 2016 - September 1, 2018
Sociology (Continuing Studies) at Eberhard Karls Universität Tübingen
October 1, 2015 - March 1, 2016
Bachelor of Arts at Georg-August-Universität Göttingen
October 1, 2011 - September 1, 2015
Master of Arts at Friedrich-Alexander-Universität Erlangen-Nürnberg
April 1, 2016 - September 1, 2018
Bachelor of Arts at Georg-August-Universität Göttingen
October 1, 2011 - September 1, 2015
Sociology at Eberhard Karls Universität Tübingen
October 1, 2015 - March 1, 2016
Semester Abroad (ERASMUS) at France (ERASMUS)
August 1, 2012 - December 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Software & Internet