Moorland
Pierre Espitia
Published
0
PACKAGING, BRANDING
A visual strategy was developed focused on transmitting elegance and purity to reflect the unique characteristics of natural water that springs from a rock spring in the Andes mountains.
Minimalism and the use of lines were prioritized to create the logo and give a distinctive touch to the product through the illustration of the mountains. A color palette was selected that evokes the purity of water and bottle sizes were designed with distinctive features while maintaining a coherent image. The result is a minimalist design with a premium touch but accessible to all with special health benefits thanks to its mineral characteristics.