Piia Parker

Available to hire

Hi, I’m Piia Parker, a passionate digital marketer with over six years of experience shaping end-to-end campaigns across Meta Ads, Google Ads, and email automation.

About

Hi, I’m Piia Parker, a passionate digital marketer with over six years of experience shaping end-to-end campaigns across Meta Ads, Google Ads, and email automation. I excel at turning data into clear growth strategies that improve retention and drive revenue for ecommerce brands and agencies. I love blending creative thinking with data-driven tactics to deliver tangible results.

I’ve led multi-channel campaigns across B2B and B2C clients, built automated funnels in Klaviyo and Mailchimp, and collaborated with internal teams and external partners to scale campaigns. My work spans performance marketing, email marketing automation, content direction, and cross-channel initiatives, all focused on measurable impact and strong brand outcomes.

  • 5 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • EstonianFluent

Industry experience

  • Software & Internet
  • Retail
  • Professional Services
  • Media & Entertainment

More experts in Tallinn, Estonia

Work experience· 8 roles

Marketing Manager · ConfiaNT TallinnAug 2025 – Dec 2025 · 5 mos

Management of digital advertising campaigns, budget allocation, performance analysis, ongoing optimization; cross-functional marketing initiatives; go-to-market planning and content direction.

Manager of Digital Advertising Campaigns · Weekend Estonia OÜAug 2025 – Dec 2025 · 5 mos

Managed digital advertising campaigns, budget allocation, performance analysis and ongoing optimization; designed advertising assets for TV; managed email marketing initiatives, campaign planning, content direction and optimization; analyzed performance metrics; collaborated with internal and external teams.

Marketing Manager · Pharma Holding OÜDec 2024 – Jul 2025 · 8 mos

End-to-end email marketing; Meta Ads & Google Ads A/B testing; customer segmentation; retention & lifecycle marketing; multi-channel campaigns; data-driven automation flows.

Marketing Specialist · Scorechain S.A.Jul 2024 – Dec 2024 · 6 mos
Marketing Specialist · Gemer Group S.A.Jul 2024 – Dec 2024 · 6 mos
Marketing Specialist · Gemer Grupp OÜDec 2020 – Sep 2023 · 2 yrs 10 mos
Marketing Specialist · Salon Plus Baltic OÜDec 2019 – Dec 2021 · 2 yrs 1 mo
Marketing Manager · Salon Plus Baltic OÜDec 2019 – Dec 2021 · 2 yrs 1 mo

Education

Bachelor's degree in Graphic Design · Estonian Entrepreneurship University of Applied Sciences2021 – 2024
Bachelor's degree in Business Administration, Major: Marketing · Tallinn University of Technology2015 – 2018
Bachelor's degree in Graphic Design · Estonian Entrepreneurship University of Applied Sciences2021 – 2024
Bachelor's degree in Business Administration, Marketing Major · Tallinn University of Technology2015 – 2018

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