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Hi, I’m Piia Parker, a passionate digital marketer with over six years of experience shaping end-to-end campaigns across Meta Ads, Google Ads, and email automation. I excel at turning data into clear growth strategies that improve retention and drive revenue for ecommerce brands and agencies. I love blending creative thinking with data-driven tactics to deliver tangible results. I’ve led multi-channel campaigns across B2B and B2C clients, built automated funnels in Klaviyo and Mailchimp, and collaborated with internal teams and external partners to scale campaigns. My work spans performance marketing, email marketing automation, content direction, and cross-channel initiatives, all focused on measurable impact and strong brand outcomes.…Hi, I’m Piia Parker, a passionate digital marketer with over six years of experience shaping end-to-end campaigns across Meta Ads, Google Ads, and email automation. I excel at turning data into clear growth strategies that improve retention and drive revenue for ecommerce brands and agencies. I love blending creative thinking with data-driven tactics to deliver tangible results. I’ve led multi-channel campaigns across B2B and B2C clients, built automated funnels in Klaviyo and Mailchimp, and collaborated with internal teams and external partners to scale campaigns. My work spans performance marketing, email marketing automation, content direction, and cross-channel initiatives, all focused on measurable impact and strong brand outcomes.

Piia Parker

Digital Marketer, Graphic Designer, Brand Strategist, +7

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Hi, I’m Piia Parker, a passionate digital marketer with over six years of experience shaping end-to-end campaigns across Meta Ads, Google Ads, and email automation. I excel at turning data into clear growth strategies that improve retention and drive revenue for ecommerce brands and agencies. I love blending creative thinking with data-driven tactics to deliver tangible results. I’ve led multi-channel campaigns across B2B and B2C clients, built automated funnels in Klaviyo and Mailchimp, and collaborated with internal teams and external partners to scale campaigns. My work spans performance marketing, email marketing automation, content direction, and cross-channel initiatives, all focused on measurable impact and strong brand outcomes.…Hi, I’m Piia Parker, a passionate digital marketer with over six years of experience shaping end-to-end campaigns across Meta Ads, Google Ads, and email automation. I excel at turning data into clear growth strategies that improve retention and drive revenue for ecommerce brands and agencies. I love blending creative thinking with data-driven tactics to deliver tangible results. I’ve led multi-channel campaigns across B2B and B2C clients, built automated funnels in Klaviyo and Mailchimp, and collaborated with internal teams and external partners to scale campaigns. My work spans performance marketing, email marketing automation, content direction, and cross-channel initiatives, all focused on measurable impact and strong brand outcomes.

Available to hire

Hi, I’m Piia Parker, a passionate digital marketer with over six years of experience shaping end-to-end campaigns across Meta Ads, Google Ads, and email automation. I excel at turning data into clear growth strategies that improve retention and drive revenue for ecommerce brands and agencies. I love blending creative thinking with data-driven tactics to deliver tangible results.

I’ve led multi-channel campaigns across B2B and B2C clients, built automated funnels in Klaviyo and Mailchimp, and collaborated with internal teams and external partners to scale campaigns. My work spans performance marketing, email marketing automation, content direction, and cross-channel initiatives, all focused on measurable impact and strong brand outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Estonian

Fluent

Work Experience

Marketing Manager at Pharma Holding OÜ

December 1, 2024 - July 1, 2025

End-to-end email marketing; Meta Ads & Google Ads A/B testing; customer segmentation; retention & lifecycle marketing; multi-channel campaigns; data-driven automation flows.

Marketing Manager at ConfiaNT Tallinn

August 25, 2025 - December 1, 2025

Management of digital advertising campaigns, budget allocation, performance analysis, ongoing optimization; cross-functional marketing initiatives; go-to-market planning and content direction.

Marketing Specialist at Gemer Group S.A.

July 1, 2024 - December 1, 2024

Development of the annual marketing strategy; management of email marketing funnels; CRM tasks; content planning; go-to-market for Telegram bot; UX/UI landing pages and Chrome extension; B2B event preparation; cross-functional collaboration.

Marketing Specialist at Scorechain S.A.

July 1, 2024 - December 1, 2024

Management of email marketing funnels and newsletters; A/B testing; CRM tasks; go-to-market strategy for a Telegram bot; cross-functional collaboration; product launches; market research on crypto regulations; cross-functional coordination.

Marketing Manager at Salon Plus Baltic OÜ

December 1, 2019 - December 1, 2021

Development of Meta Ads and multi-channel campaigns; development and execution of annual marketing strategy; Google Ads & SEO strategies; CRM-driven email marketing funnels; content creation; ads design; cross-functional collaboration; product and brand launches; brand identity launch achieving 42% open rate and 5.6% CTR; 22% ROAS.

Marketing Specialist at Salon Plus Baltic OÜ

December 1, 2019 - December 1, 2021

Management of email marketing funnels and newsletters; A/B tests; CRM tasks; content direction & optimization; collaboration with internal teams; B2B events; social media content; cross-channel marketing.

Marketing Specialist at Gemer Grupp OÜ

December 1, 2020 - September 1, 2023

Managed Meta Ads & Google Ads strategies and execution; developed annual marketing strategy and campaign plan; built email marketing funnels and automation; analyzed performance metrics and reported results; collaborated with internal teams and external partners; achievements included launching a new brand identity, improving brand recognition, and building email funnels with open rates around 42% and CTR ~5.6%; ROAS of 22% on Meta Ads.

Manager of Digital Advertising Campaigns at Weekend Estonia OÜ

August 1, 2025 - December 1, 2025

Managed digital advertising campaigns, budget allocation, performance analysis and ongoing optimization; designed advertising assets for TV; managed email marketing initiatives, campaign planning, content direction and optimization; analyzed performance metrics; collaborated with internal and external teams.