Michael Pirovano is a passionately curious creative and consummate workaholic who writes like it’s a sport and reads like it’s a science. His “bag of tricks” is built on studying the successes of talented leaders while leveraging the friction of failure to sand the rough edges out of growth strategies and marketing skills. Over a decade of diving through windows of opportunity to grow within the orbit of genius has forged a weapons-grade nerd whisperer and world-class change agent. That’s why companies looking to corner the market want Michael in their corner.

Michael Pirovano

Michael Pirovano is a passionately curious creative and consummate workaholic who writes like it’s a sport and reads like it’s a science. His “bag of tricks” is built on studying the successes of talented leaders while leveraging the friction of failure to sand the rough edges out of growth strategies and marketing skills. Over a decade of diving through windows of opportunity to grow within the orbit of genius has forged a weapons-grade nerd whisperer and world-class change agent. That’s why companies looking to corner the market want Michael in their corner.

Available to hire

Michael Pirovano is a passionately curious creative and consummate workaholic who writes like it’s a sport and reads like it’s a science. His “bag of tricks” is built on studying the successes of talented leaders while leveraging the friction of failure to sand the rough edges out of growth strategies and marketing skills. Over a decade of diving through windows of opportunity to grow within the orbit of genius has forged a weapons-grade nerd whisperer and world-class change agent. That’s why companies looking to corner the market want Michael in their corner.

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Experience Level

Expert
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Intermediate
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Beginner
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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Content Marketing and Go-to-Market (GTM) Advisor at Independent Consultancy
August 31, 2024 - August 1, 2025
Spearheaded brand identity and social media marketing strategy for the Democratic Party, producing videos, mailers, copy, and graphics which helped seven candidates win their campaigns. Achieved 30% open rates for a HubSpot email campaign marketing Blackbuck Insights' appearance at Money20/20. Helped AI video game development platform Nunacon secure LOIs in support of a $500k pre-seed round led by Andreessen Horowitz. Served as an advisor to a veterinary medical insurance startup competing in Northwestern University's VentureCat pitch competition.
Content Marketing Manager, Gaming and Crypto at nSure.ai
March 4, 2024 - August 31, 2024
Developed content marketing strategies and thought leadership campaigns centered around using AI to detect payment fraud which surpassed targeted marketing revenue by 50%. Increased LinkedIn engagement by 60% and generating 230 leads in excess of H1 projections through event-driven campaigns equipped with signage, swag, landing pages, social posts, and email campaigns built with Canva, HubSpot, and Buffer.
Content Marketing Manager at Lift HCM
August 6, 2023 - March 3, 2024
Drove a 265% increase in organic search impressions for a payroll and human capital management firm by executing long-term SEO and content strategies, maintaining a publishing calendar of up to three optimized articles per week—each paired with a custom social graphic. Managed and grew the brand’s presence across Facebook, LinkedIn, and Twitter, designing landing pages, gated content, and email templates in Canva, HubSpot, and Photoshop to boost engagement and drive traffic to key conversion pages.
Creative Marketing Director at Reach Blockchain Platform
August 2, 2021 - February 20, 2023
Strategized and executed social media marketing campaigns, attracting 2,600 Twitter followers, 500 Discord members, and adding 3,300 new apps to the platform within the first year. Successfully secured development and protocol integration grants; developing proposals and pitch decks contributing to a $48 million valuation. Provided go-to-market (GTM) support for over 15 indie and AA desktop and mobile games, coordinating five blockchain hackathons and moderating a panel on crypto gaming at SXSW 2022. Designed social graphics, landing pages, promo videos, social media posts, and email campaigns using HubSpot, Canva, and Buffer to promote appearances at ETHDenver, NFT.NYC, and other industry events.
Narrative Designer and Creative Consultant at Independent Consultancy
November 1, 2019 - January 1, 2021
Contributed narrative content to the Angry Birds franchise. Authored marketing collateral for the production company behind Captain Phillips, Fifty Shades of Gray, The Social Network, and House of Cards. Wrote quest dialogue, item descriptions, and marketing collateral for Star Stable Online, an MMORPG with 15 million registered users and over 500,000 MAU. Served as the lead writer on two mobile games and an associate writer on Disney: Battle Heroes. Advised the incorporation of cryptocurrencies and NFTs into a mobile RPG, reinventing it for Web3 technologies 18 months into development. Authored a book on cybersecurity for Hook Security Co.
Marketing Consultant at Cast21
September 2, 2019 - December 31, 2020
Steered market positioning of a biotech firm in the early stages of clinician enrollment. Advised Forbes' "30 Under 30 in Healthcare" co-founders on brand identity and content marketing strategies. Developed creative and instructional materials for internal, patient care, and clinician-facing assets.
Content Marketing Manager at Diligent Corporation
September 3, 2018 - November 30, 2019
Sourced, trained, and managed a team of writers in the execution of content strategies and maintenance of publishing calendars for Diligent Boards and Diligent Equity. Produced branded social media marketing graphics and email marketing templates in Adobe Photoshop and Illustrator to execute campaigns in Buffer, Pardot, Constant Contact, and HubSpot. Implemented best practices of search engine optimization (SEO) in WordPress, Moz, and Yoast. Designed signage for conferences and trade shows.
Senior Technical Writer at Honeywell
April 2, 2018 - September 28, 2018
Managed knowledge bases surrounding catalyst regeneration and adsorption control systems used in reactors and refineries.
Assistant Director of Market Development at BaseZero Productions
May 15, 2015 - September 29, 2018
Managed SEO, SEM, PPC, email marketing, web copy, and social media marketing for over half a dozen clients. Structured and marketed a comprehensive suite of business development solutions.
Associate Technical Writer at American Express
February 20, 2017 - April 30, 2018
Created support documentation for the payments, chargebacks, and authentication modules of a global fraud platform. Adopted project management duties ahead of two product launches.
Freelance Medical Marketing Copywriter at WebToMed
October 1, 2015 - February 28, 2016
Authored over 100 medical articles and ebooks, applying SEO best practices to achieve front-page placement. Managed email marketing campaigns for contact lists of over 100,000 patients and physicians. Produced and scheduled social media posts for over 30 high-profile medical practices.
Personal Medical Assistant at Wesley Patterson
August 1, 2013 - May 31, 2015
Achieved a 50% efficiency gain in the daily care of a quadriplegic attorney, optimizing personal and medical routines. Successfully served as a healthcare liaison, ensuring consistent communication and coordination with insurance providers.
Care Coordinator at Beckwith Residential Support Services
August 1, 2012 - May 31, 2015
Supported 35 individuals with physical disabilities by providing ADLs and routine medical assistance while prioritizing safety and following care protocols. This included performing transfers, managing catheters, administering meals via feeding tube, assisting in respiration therapy regimens, and maintaining hygiene through daily bathing and grooming.
Product Demonstrator at The Sunflower Group
December 1, 2010 - June 30, 2012
Performed product demonstrations and recorded basic in-store inventory, sales, and market research metrics for a wide range of CPG products. Promoted to Regional Manager in recognition of consistently leading regional sales metrics.
Call Center Appointment Scheduler at Fieldwork Chicago
February 28, 2011 - May 30, 2012
Qualified participants for market research focus groups, averaging 160 calls per five-hour shift. Scheduled qualified participants for focus group sessions. Answering participants' questions, addressed their concerns, and provided support as needed.

Education

Bachelor of Science at University of Illinois at Urbana-Champaign
August 26, 2012 - May 15, 2015
2014 Illinois Biomathematics Research Fellow
Master of Business Administration at Eastern New Mexico University
December 1, 2016 - December 31, 2018

Qualifications

HubSpot Inbound Certification
August 31, 2025 - August 31, 2025
JavaScript Certification
September 1, 2018 - August 31, 2025
Game Design Certification
March 1, 2018 - August 31, 2025
Second City Writing Program
December 1, 2016 - August 31, 2025
Bing Ads Accredited Professional
October 1, 2015 - August 31, 2025
Google AdWords Certification
October 1, 2015 - April 30, 2019
Google Analytics Certification
October 1, 2015 - April 30, 2019

Industry Experience

Computers & Electronics, Education, Energy & Utilities, Financial Services, Gaming, Healthcare, Life Sciences, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet, Real Estate & Construction, Manufacturing, Consumer Goods, Retail