Michael Pirovano

Spearheaded brand identity and social media marketing strategy for the Democratic Party, producing videos, mailers, copy, and graphics which helped seven candidates win their campaigns. Achieved 30% open rates for a HubSpot email campaign marketing Blackbuck Insights' appearance at Money20/20. Helped AI video game development platform Nunacon secure LOIs in support of a $500k pre-seed round led by Andreessen Horowitz. Served as an advisor to a veterinary medical insurance startup competing in Northwestern University's VentureCat pitch competition.

Developed content marketing strategies and thought leadership campaigns centered around using AI to detect payment fraud which surpassed targeted marketing revenue by 50%. Increased LinkedIn engagement by 60% and generating 230 leads in excess of H1 projections through event-driven campaigns equipped with signage, swag, landing pages, social posts, and email campaigns built with Canva, HubSpot, and Buffer.

Drove a 265% increase in organic search impressions for a payroll and human capital management firm by executing long-term SEO and content strategies, maintaining a publishing calendar of up to three optimized articles per week—each paired with a custom social graphic. Managed and grew the brand’s presence across Facebook, LinkedIn, and Twitter, designing landing pages, gated content, and email templates in Canva, HubSpot, and Photoshop to boost engagement and drive traffic to key conversion pages.