Hi! I’m a results-driven digital marketing manager with over 6 years of experience helping brands grow across fashion, tech, and lifestyle industries. I specialize in performance marketing, digital strategy, and creative direction, combining data-driven insights with strong storytelling to build campaigns that drive engagement, conversions, and revenue. From paid media and SEO to content and analytics, I focus on strategies that deliver measurable impact, not just visibility. I’ve led multi-channel campaigns with high ROI, managed budgets, and worked closely with teams and clients as a strategic partner. I enjoy diving deep into each business, understanding the audience, and turning insights into scalable marketing solutions. If you’re looking for someone who’s proactive, strategic, and easy to work with, I’d love to collaborate.

Paolina Ivanova

Hi! I’m a results-driven digital marketing manager with over 6 years of experience helping brands grow across fashion, tech, and lifestyle industries. I specialize in performance marketing, digital strategy, and creative direction, combining data-driven insights with strong storytelling to build campaigns that drive engagement, conversions, and revenue. From paid media and SEO to content and analytics, I focus on strategies that deliver measurable impact, not just visibility. I’ve led multi-channel campaigns with high ROI, managed budgets, and worked closely with teams and clients as a strategic partner. I enjoy diving deep into each business, understanding the audience, and turning insights into scalable marketing solutions. If you’re looking for someone who’s proactive, strategic, and easy to work with, I’d love to collaborate.

Available to hire

Hi! I’m a results-driven digital marketing manager with over 6 years of experience helping brands grow across fashion, tech, and lifestyle industries. I specialize in performance marketing, digital strategy, and creative direction, combining data-driven insights with strong storytelling to build campaigns that drive engagement, conversions, and revenue. From paid media and SEO to content and analytics, I focus on strategies that deliver measurable impact, not just visibility.

I’ve led multi-channel campaigns with high ROI, managed budgets, and worked closely with teams and clients as a strategic partner. I enjoy diving deep into each business, understanding the audience, and turning insights into scalable marketing solutions. If you’re looking for someone who’s proactive, strategic, and easy to work with, I’d love to collaborate.

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Language

English
Fluent
Bulgarian
Fluent

Work Experience

Head of Marketing at Pulse
January 1, 2024 - October 31, 2025
Directed integrated marketing strategies for four Pulse ecosystem brands (Pulse, Pulse Kids, Pulse Podcast, Pulse+); achieved 8.96M+ views and 2.4M reach; grew followers by 52.8% in six months; led creative direction and cross-channel ROI optimization.
Senior Marketing Expert at Pulse
January 1, 2024 - January 1, 2024
Led multi-channel marketing campaigns, optimized ROIs across channels, and guided cross-functional teams to align initiatives with client business goals.
Digital Marketing Specialist (Agency Projects) at Pulse
January 1, 2023 - January 1, 2023
Planned and launched Google and Meta campaigns (GA4, SEMrush, Ahrefs), conducted CRO experiments, optimized budgets, and improved engagement.
Senior Marketing Expert
January 1, 2023 - December 31, 2024
Led strategic marketing initiatives across multiple brands, overseeing campaign planning, analytics, and cross-functional collaboration to drive engagement and revenue.
Digital Marketing Specialist (Agency Projects) at Agency Projects
January 1, 2018 - December 31, 2023
Delivered agency-driven digital marketing campaigns including SEO/SEM, PPC, paid media, content creation, and CRM automation for clients; led end-to-end execution and performance optimization across channels.

Education

Bachelor of Marketing at University of National and World Economy
January 11, 2030 - October 31, 2025
Specialization in Business and Marketing Strategies at London University
January 11, 2030 - October 31, 2025

Qualifications

Google Ads Certification
January 11, 2030 - October 31, 2025
Google Analytics GA4 Certification
January 11, 2030 - October 31, 2025
B2B Marketing
January 11, 2030 - October 31, 2025
Creative Design
January 11, 2030 - October 31, 2025
Video Editing & Animation
January 11, 2030 - October 31, 2025
Social Media Marketing
January 11, 2030 - October 31, 2025
Google Ads Certified
January 11, 2030 - December 18, 2025
GA4 Certified (Google Analytics 4)
January 11, 2030 - December 18, 2025
SEMrush Certified
January 11, 2030 - December 18, 2025
Ahrefs Certified
January 11, 2030 - December 18, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other