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I am a Brand Designer who blends strategy and storytelling to make brands unforgettable. With experience spanning London and Mumbai, I turn briefs into bold visual worlds by fusing sharp consumer insight with design that stops the scroll. Whether it's a flagship retail experience or a scrappy social campaign, I bring strong opinions, a keen eye for culture, and the craft to back it up. If a brand has a story worth telling, I ensure it's told beautifully.…I am a Brand Designer who blends strategy and storytelling to make brands unforgettable. With experience spanning London and Mumbai, I turn briefs into bold visual worlds by fusing sharp consumer insight with design that stops the scroll. Whether it's a flagship retail experience or a scrappy social campaign, I bring strong opinions, a keen eye for culture, and the craft to back it up. If a brand has a story worth telling, I ensure it's told beautifully.

Poorti Vichare

Brand Designer, Graphic Designer, Illustrator, +2

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I am a Brand Designer who blends strategy and storytelling to make brands unforgettable. With experience spanning London and Mumbai, I turn briefs into bold visual worlds by fusing sharp consumer insight with design that stops the scroll. Whether it's a flagship retail experience or a scrappy social campaign, I bring strong opinions, a keen eye for culture, and the craft to back it up. If a brand has a story worth telling, I ensure it's told beautifully.…I am a Brand Designer who blends strategy and storytelling to make brands unforgettable. With experience spanning London and Mumbai, I turn briefs into bold visual worlds by fusing sharp consumer insight with design that stops the scroll. Whether it's a flagship retail experience or a scrappy social campaign, I bring strong opinions, a keen eye for culture, and the craft to back it up. If a brand has a story worth telling, I ensure it's told beautifully.

Available to hire

I am a Brand Designer who blends strategy and storytelling to make brands unforgettable. With experience spanning London and Mumbai, I turn briefs into bold visual worlds by fusing sharp consumer insight with design that stops the scroll.

Whether it’s a flagship retail experience or a scrappy social campaign, I bring strong opinions, a keen eye for culture, and the craft to back it up. If a brand has a story worth telling, I ensure it’s told beautifully.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Brand Lead at Superdry

November 1, 2023 - January 1, 2026

Developed and executed integrated brand strategy for flagship Oxford Street retail space serving approximately 1,800 daily footfall, aligning global visual identity with local consumer insights. Owned and reported on KPIs including a 13–14% in-store conversion rate, leveraging performance data to optimise activations and in-store creative. Led end-to-end seasonal campaign development—from concept and art direction to final execution—ensuring brand consistency and storytelling impact across all retail touchpoints. Managed cross-functional stakeholder relationships across creative, marketing, and commercial teams to deliver cohesive, on-brand customer experiences.

Graphic Designer & Illustrator at Procreator Solutions Pvt. Ltd.

January 1, 2021 - June 1, 2022

Built a scalable digital design library for WazirX, standardising visual assets and improving content engagement by 20% through consistent, on-brand creative. Conceptualised and delivered high-performing social media campaigns, driving 30% growth in audience interaction. Contributed to 20+ 2D motion graphics projects, bringing brand narratives to life through animation and enhancing digital content across blogs and social platforms. Translated complex digital products into visually accessible, audience-first creative — bridging the gap between technical content and engaging brand communication.