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I am Pragya Kothari, a UX and Software Product Designer driving research-driven user experiences across portals, mobile, and desktop applications. I specialize in high-fidelity prototyping, user flows, journey mapping, and AI-enabled interfaces, partnering with cross-functional teams to deliver consistent, user-centric solutions. I lead design processes from discovery through delivery, translating insights into practical roadmaps and design systems while advocating accessibility and measurable outcomes. I enjoy shaping engaging experiences and aligning brand vision with user needs, including coordinating on-site and offshore teams to ship AI-powered product enhancements.…I am Pragya Kothari, a UX and Software Product Designer driving research-driven user experiences across portals, mobile, and desktop applications. I specialize in high-fidelity prototyping, user flows, journey mapping, and AI-enabled interfaces, partnering with cross-functional teams to deliver consistent, user-centric solutions. I lead design processes from discovery through delivery, translating insights into practical roadmaps and design systems while advocating accessibility and measurable outcomes. I enjoy shaping engaging experiences and aligning brand vision with user needs, including coordinating on-site and offshore teams to ship AI-powered product enhancements.

Pragya Kothari

UX Designer, Product Designer, Designer, +2

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I am Pragya Kothari, a UX and Software Product Designer driving research-driven user experiences across portals, mobile, and desktop applications. I specialize in high-fidelity prototyping, user flows, journey mapping, and AI-enabled interfaces, partnering with cross-functional teams to deliver consistent, user-centric solutions. I lead design processes from discovery through delivery, translating insights into practical roadmaps and design systems while advocating accessibility and measurable outcomes. I enjoy shaping engaging experiences and aligning brand vision with user needs, including coordinating on-site and offshore teams to ship AI-powered product enhancements.…I am Pragya Kothari, a UX and Software Product Designer driving research-driven user experiences across portals, mobile, and desktop applications. I specialize in high-fidelity prototyping, user flows, journey mapping, and AI-enabled interfaces, partnering with cross-functional teams to deliver consistent, user-centric solutions. I lead design processes from discovery through delivery, translating insights into practical roadmaps and design systems while advocating accessibility and measurable outcomes. I enjoy shaping engaging experiences and aligning brand vision with user needs, including coordinating on-site and offshore teams to ship AI-powered product enhancements.

Available to hire

I am Pragya Kothari, a UX and Software Product Designer driving research-driven user experiences across portals, mobile, and desktop applications. I specialize in high-fidelity prototyping, user flows, journey mapping, and AI-enabled interfaces, partnering with cross-functional teams to deliver consistent, user-centric solutions.

I lead design processes from discovery through delivery, translating insights into practical roadmaps and design systems while advocating accessibility and measurable outcomes. I enjoy shaping engaging experiences and aligning brand vision with user needs, including coordinating on-site and offshore teams to ship AI-powered product enhancements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Scrum Master and Design Analyst, World Bank Project at Compunnel Software

February 1, 2022 - June 1, 2024

Led discovery, including stakeholder interviews and structured surveys to clarify user needs and inform research-driven product decisions. Synthesized research findings into actionable requirements in Jira and Confluence to support roadmaps and consistent UX execution. Facilitated sprint planning, standups, reviews, and retrospectives within an agile delivery model to align cross-functional onsite and offshore teams of six designers, developers, and analysts around clear goals and measurable outcomes. Enabled timely delivery of the scope through risks and dependencies tracking, and removing blockers.

Principal Designer at Pragya K Designs

January 1, 2008 - Present

Built and led an independent design practice serving national and international clients across publishing, retail, and consumer brands. Led client workshops and concept sessions to align brand vision with user and market needs. Solved complex design challenges within audience, production, brand constraints, and performance insights to deliver visually compelling and strategically aligned solutions. Created and managed design processes for enabling quick user comprehension, strong visual hierarchy, and emotionally resonant messaging. Produced design systems and visual assets for national consumer brands and agencies, including Hallmark, American Greetings, Papyrus, Design Design, Design House Greetings, Leanin’ Tree, and Ogilvy. Generated technical specifications, compliant design artifacts, and documentation supporting the manufacturing of real-world products.