Available to hire
Hi, I’m Pranita Gurung, a marketing professional with over six years’ experience delivering integrated campaigns within the education sector, most recently in a school environment.
I specialise in developing content-led strategies, producing high-quality editorial and multimedia content, and managing multi-channel campaigns that support pupil recruitment and engagement. I’m collaborative, proactive and focused on communicating school life, values and pupil experiences with clarity and impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Campaign Coordinator at Oxford University Press Education
January 1, 2020 - PresentCoordinated multichannel campaigns across paid and organic media, including social, email, and events. Managed creative workflows and asset deployment, ensuring timely delivery and alignment with campaign goals. Oversaw translation and localisation of marketing content for diverse audiences. Partnered with agencies and internal teams to traffic ads and content across platforms. Delivered reporting and analytics on campaign performance, refining strategies in real time. Created process documentation (handover templates, workflow guides) to streamline campaign execution. Optimised customer web journeys, increasing engagement by 38% for subscription platforms.
Marketing Administrator at Oxford University Press Education
September 1, 2019 - December 1, 2019Supported campaign managers with paid ads across Google, Facebook, Twitter. Coordinated content creation and trafficking across blogs, social media, and YouTube. Managed digital assets using DAM, SAP, Mediabank, ensuring correct usage rights and formats.
Scholar Programme Officer at Rhodes Trust
February 1, 2019 - August 1, 2019Project-managed largescale events, liaising with global stakeholders. Coordinated digital content workflows and reporting for leadership programmes.
Commercial Support Specialist at Ipsos Mori
April 1, 2018 - December 1, 2018Managed data workflows and reporting for large research campaigns. Liaised with project managers to resolve blockers and ensure timely delivery.
Marketing Executive (Placement) at Trade Mark Associates LLP
May 1, 2017 - August 1, 2017Researched and implemented digital marketing strategies for a new brand launch. Established online presence and coordinated social media content pipelines.
Marketing Officer (Temp) at Magdalen College School
February 1, 2026 - March 31, 2026Developed and delivered a strategic content plan aligned with the school calendar to support recruitment and broader marketing objectives. Scaled editorial and social content output by 4x within the first month, establishing a proactive content pipeline across channels. Drove a 200%+ increase in engagement across Facebook and Instagram through an authentic, storytelling-led approach. Grew social media audiences by delivering high-quality, pupil-centred content. Produced editorial and multimedia content that showcased pupil achievements and the school's ethos. Led content calendar planning, managed day-to-day social activity across Facebook, Instagram and LinkedIn, and supported multi-channel recruitment campaigns. Monitored performance and used insights to refine strategy.
Marketing Campaign Coordinator at Oxford University Press
January 1, 2020 - December 31, 2025Delivered multi-channel marketing for the Primary Literacy portfolio, planning and executing campaigns that supported key brand objectives. Launched OUP’s first Primary RE resource, reaching 350+ schools in the first quarter. Introduced automated email workflows that became a model for new lead-generation campaigns. Optimised web journeys for secondary courses (including Kerboodle), increasing engagement by 38%. Delivered annual multichannel campaigns for Secondary STEM, tracked lead-gen performance in real time to refine emails, events and early-interest strategies. Coordinated and created engaging social content with a two-week content pipeline. Collaborated with cross-functional teams to align messaging, content delivery and product positioning.
Marketing Administrator at Oxford University Press
September 1, 2019 - December 31, 2019Created blog content, social posts and campaign assets for marketing managers. Supported campaign delivery and maintained digital content across Alterian, StarClient and DAM systems. Produced paid social ads and managed campaign housekeeping tasks including stock orders and metadata updates.
Scholar Programme Officer (Temp) at Rhodes Trust
February 1, 2019 - August 31, 2019Codesigned and delivered leadership programming for Scholars in Residence. Managed workshops, events and community initiatives, ensuring high-quality participant experiences. Project-managed the Rhodes Ventures Forum. Used Eventbrite, SurveyMonkey, MailChimp and Salesforce to coordinate communications and logistics.
Commercial Support Specialist (Temp) at Ipsos MORI
April 1, 2018 - December 31, 2018Coordinated data validation, proofing and fieldwork tracking for large-scale research projects. Liaised with field teams and project managers to ensure timely delivery and issue resolution.
Retail Supervisor at Oxford Brookes University
January 1, 2014 - December 31, 2016Oversaw store operations, customer service and merchandising; supported training and development of team members; ensured smooth daily operations.
Travel Money Advisor at Debenhams
January 1, 2014 - December 31, 2014Provided currency exchange services; delivered high-quality customer service and compliance with procedures.
Volunteer at Kanti Children’s Hospital, Kathmandu
January 1, 2009 - December 31, 2009Volunteer support; assisted with fundraising and program coordination; contributed to community outreach initiatives.
Education
MSc Digital Marketing at Oxford Brookes University
January 11, 2030 - December 2, 2025BSc (Hons) Business Administration at University of Wales
January 11, 2030 - December 2, 2025MSc Digital Marketing at Oxford Brookes University
January 1, 2016 - January 1, 2018BSc (Hons) Business Administration at University of Wales, Cardiff
January 1, 2009 - January 1, 2012Qualifications
Best Undergraduate Student of the Year, Cardiff University
January 1, 2012 - December 31, 2012Industry Experience
Education, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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