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Digital marketing leader with 6+ years of experience driving revenue growth through performance marketing and e-commerce strategy. Skilled in scaling GMV and improving ROAS across Meta, TikTok, and Google for brands in pharmaceuticals, FMCG, real estate, and electronics. Currently leading digital marketing and e-commerce at Nutrione, overseeing full-funnel execution from acquisition to conversion. Known for building and mentoring high-performance marketing teams, managing multi-million ad budgets, and delivering consistently strong results (often 20x+ ROAS).…Digital marketing leader with 6+ years of experience driving revenue growth through performance marketing and e-commerce strategy. Skilled in scaling GMV and improving ROAS across Meta, TikTok, and Google for brands in pharmaceuticals, FMCG, real estate, and electronics. Currently leading digital marketing and e-commerce at Nutrione, overseeing full-funnel execution from acquisition to conversion. Known for building and mentoring high-performance marketing teams, managing multi-million ad budgets, and delivering consistently strong results (often 20x+ ROAS).

Prasetya Andrean Triputra Manurung

Digital Marketer, Performance Marketer, PPC Manager, +2

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Digital marketing leader with 6+ years of experience driving revenue growth through performance marketing and e-commerce strategy. Skilled in scaling GMV and improving ROAS across Meta, TikTok, and Google for brands in pharmaceuticals, FMCG, real estate, and electronics. Currently leading digital marketing and e-commerce at Nutrione, overseeing full-funnel execution from acquisition to conversion. Known for building and mentoring high-performance marketing teams, managing multi-million ad budgets, and delivering consistently strong results (often 20x+ ROAS).…Digital marketing leader with 6+ years of experience driving revenue growth through performance marketing and e-commerce strategy. Skilled in scaling GMV and improving ROAS across Meta, TikTok, and Google for brands in pharmaceuticals, FMCG, real estate, and electronics. Currently leading digital marketing and e-commerce at Nutrione, overseeing full-funnel execution from acquisition to conversion. Known for building and mentoring high-performance marketing teams, managing multi-million ad budgets, and delivering consistently strong results (often 20x+ ROAS).

Available to hire

Digital marketing leader with 6+ years of experience driving revenue growth through performance marketing and e-commerce strategy. Skilled in scaling GMV and improving ROAS across Meta, TikTok, and Google for brands in pharmaceuticals, FMCG, real estate, and electronics.

Currently leading digital marketing and e-commerce at Nutrione, overseeing full-funnel execution from acquisition to conversion. Known for building and mentoring high-performance marketing teams, managing multi-million ad budgets, and delivering consistently strong results (often 20x+ ROAS).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Digital Marketing Lead at Nutrione

January 1, 2026 - Present

Lead end-to-end digital marketing and e-commerce strategy across paid media (Meta, TikTok, Google) and marketplace channels. Own full-funnel planning from brand awareness through conversion and GMV growth, and manage customer acquisition strategy and performance optimization across digital touchpoints. Supervise and mentor marketing team members and align execution with sales and operations on stock planning.

Senior Ads Specialist at Transsion (TECNO)

October 1, 2025 - January 1, 2026

Managed multi-platform paid media campaigns focused on revenue growth and cost efficiency. Grew monthly GMV from $908K to $1.03M in the first month and improved ROI from 32 to 48 in month two by recalibrating ROI settings, testing affiliate videos, and optimizing live-stream execution. Collaborated with content and live-streaming teams to improve live commerce conversion. Delivered weekly performance reports and data-driven optimization recommendations.

Digital Marketing Specialist (F-Commerce - Agency) at F-Commerce (Agency)

January 1, 2024 - January 1, 2025

Executed and optimized TikTok Ads campaigns for multiple brand clients including Johnson's Baby and Sunny Baby. Managed budget pacing, campaign architecture, and creative testing to maximize ROI across accounts. Produced performance reports and strategic campaign recommendations to client stakeholders.

Digital Marketing Lead at Pacific Garden Apartment

January 1, 2021 - January 1, 2024

Led paid and organic digital marketing strategy for a major Jakarta-area residential property. Generated 12,000+ qualified leads and 35M+ impressions via SEM, YouTube, GDN, and Meta Ads with total budget of Rp1.04B. Achieved a 105% increase in apartment unit sales through data-driven performance marketing. Aligned marketing funnel with sales targets and coordinated campaigns around key promotional periods.

Digital Strategist at Dorado Digital Agency

January 1, 2019 - January 1, 2021

Executed SEO and paid advertising strategies across travel, mining, community, and B2B sectors. Improved client rankings on Google Page 1 for competitive keywords such as 'Anak Muda Indonesia', 'Distributor Besi Jakarta', and 'Tambang Emas di Indonesia'. Analyzed campaign performance and prepared strategic recommendations for ongoing optimization.