Sarang traditionals Branding

Our work on the brand design for Sarang Traditionals captures the essence of Indian traditional clothing, aiming to inspire the younger generation. The logo combines a swan head and a shankh, symbolizing elegance and the richness of traditions. Vibrant colors like purple, dark red, and orange, along with light grey as white space, create a sophisticated palette. The typography strikes a balance between tradition and modernity, with serif and sans-serif fonts. A royal moodboard showcases traditional clothing draped on regal tables, with warm lighting evoking a sense of grandeur. Our motive is to influence young individuals to embrace traditional fashion as a new trend, dispelling notions of it being outdated. Sarang Traditionals’ brand design celebrates the vibrancy, grace, and maturity of Indian traditions, empowering individuals to express their cultural roots and personal style through fashion. #designer #brandidentity #branding