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Hi, I'm Pritika Roy, a Digital Operations Specialist and Marketing Tech Coordinator with over 5 years of experience managing and optimizing digital systems and platforms. I specialize in streamlining workflows, managing CMS and CRM platforms, and leading cross-functional teams to deliver effective web projects and campaign initiatives. I thrive in bridging the gap between technical execution and marketing strategy to help businesses improve efficiency and deliver great user experiences. I have a strong background in WordPress, Shopify, and Webflow development, as well as expertise in SEO, automation, and analytics tools like GA4, HubSpot, and Zapier. I enjoy training clients and stakeholders to empower them in managing their digital assets effectively while keeping projects on time and within budget.…Hi, I'm Pritika Roy, a Digital Operations Specialist and Marketing Tech Coordinator with over 5 years of experience managing and optimizing digital systems and platforms. I specialize in streamlining workflows, managing CMS and CRM platforms, and leading cross-functional teams to deliver effective web projects and campaign initiatives. I thrive in bridging the gap between technical execution and marketing strategy to help businesses improve efficiency and deliver great user experiences. I have a strong background in WordPress, Shopify, and Webflow development, as well as expertise in SEO, automation, and analytics tools like GA4, HubSpot, and Zapier. I enjoy training clients and stakeholders to empower them in managing their digital assets effectively while keeping projects on time and within budget.

Pritika Roy

Web Developer, Project Manager, Digital Marketer, +1

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Hi, I'm Pritika Roy, a Digital Operations Specialist and Marketing Tech Coordinator with over 5 years of experience managing and optimizing digital systems and platforms. I specialize in streamlining workflows, managing CMS and CRM platforms, and leading cross-functional teams to deliver effective web projects and campaign initiatives. I thrive in bridging the gap between technical execution and marketing strategy to help businesses improve efficiency and deliver great user experiences. I have a strong background in WordPress, Shopify, and Webflow development, as well as expertise in SEO, automation, and analytics tools like GA4, HubSpot, and Zapier. I enjoy training clients and stakeholders to empower them in managing their digital assets effectively while keeping projects on time and within budget.…Hi, I'm Pritika Roy, a Digital Operations Specialist and Marketing Tech Coordinator with over 5 years of experience managing and optimizing digital systems and platforms. I specialize in streamlining workflows, managing CMS and CRM platforms, and leading cross-functional teams to deliver effective web projects and campaign initiatives. I thrive in bridging the gap between technical execution and marketing strategy to help businesses improve efficiency and deliver great user experiences. I have a strong background in WordPress, Shopify, and Webflow development, as well as expertise in SEO, automation, and analytics tools like GA4, HubSpot, and Zapier. I enjoy training clients and stakeholders to empower them in managing their digital assets effectively while keeping projects on time and within budget.

Available to hire

Hi, I’m Pritika Roy, a Digital Operations Specialist and Marketing Tech Coordinator with over 5 years of experience managing and optimizing digital systems and platforms. I specialize in streamlining workflows, managing CMS and CRM platforms, and leading cross-functional teams to deliver effective web projects and campaign initiatives. I thrive in bridging the gap between technical execution and marketing strategy to help businesses improve efficiency and deliver great user experiences.

I have a strong background in WordPress, Shopify, and Webflow development, as well as expertise in SEO, automation, and analytics tools like GA4, HubSpot, and Zapier. I enjoy training clients and stakeholders to empower them in managing their digital assets effectively while keeping projects on time and within budget.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Bengali

Intermediate

Hindi

Advanced

French

Intermediate

Work Experience

Digital Operations & Web Project Specialist at The PritzyProject Inc.

February 1, 2020 - Present

Delivered 30+ client websites and digital systems by standardizing onboarding, using scoped templates, and integrating CMS best practices which reduced average turnaround time by 20%. Managed and optimized WordPress, Shopify, and booking platforms to improve load speed, compliance, and customer experience. Introduced CRM integrations and automation workflows using Zapier that saved 10+ hours weekly in manual operations. Trained 20+ clients and internal stakeholders on CMS dashboards and backend workflows reducing post-launch support tickets by 30%. Ensured 99.9% uptime through technical SEO audits and monitoring, and led a cross-functional Agile team to improve delivery workflows and increase client retention to 95%.

WordPress Technical Consultant (Contract) at Axxima

July 31, 2025 - July 23, 2025

Migrated 3 corporate WordPress sites using staging servers and incremental release methods maintaining 100% uptime during transitions. Upgraded PHP environments and enhanced security protocols including MFA and .htaccess controls. Developed SOPs for hosting, backups, and site decommissioning reducing deployment errors by 25%. Advised on migration from classic themes to page builders and helped architect the web structure for a new brokerage launch. Automated server processes using cron jobs and shell scripts increasing deployment reliability and cutting manual tasks by 30%.

Web Developer & IT Support Coordinator at WP Lifeline

October 31, 2024 - July 23, 2025

Designed mobile-responsive website boosting online bookings by 40%. Integrated SEO and accessibility improvements enhancing visibility and usability. Led a cross-functional team using Agile Scrum to launch 7 digital projects on time and with 95% success rate. Delivered UX and analytics reports based on GA4 insights guiding content placement and performance KPIs.

Marketing Project Manager & Web Developer at Soulmutts Toronto Ltd.

May 31, 2024 - July 23, 2025

Designed and launched responsive WordPress site increasing bookings by 40%, integrated payment system boosting transactions by 25%. Improved website speed by 50%, SEO traffic by 30%, and enhanced customer feedback by 60%. Led 12 cross-functional projects with 95% on-time and on-budget delivery. Scoped and managed campaigns and introduced PM tools raising team efficiency by 25%.

Web & Digital Project Coordinator at SKETCH

April 30, 2023 - July 23, 2025

Managed website updates and optimization for nonprofit digital properties via WordPress. Ensured content accessibility and inclusive design alignment. Improved load times by 25% through code refactoring and media optimization. Collaborated with cross-department teams using Jira and Trello achieving 95% on-time project execution.