Przemek Sobocki
I’m a Tokyo-based Creative Director and Art Director with 20+ years of international experience spanning luxury, fashion, hospitality, editorial, retail, and experiential design.
About
I’m a Tokyo-based Creative Director and Art Director with 20+ years of international experience spanning luxury, fashion, hospitality, editorial, retail, and experiential design. I create narrative-led concepts and visual direction across brand communications, print and digital content, packaging, installations, pop-ups, and spatial experiences—bringing global brand values to life with culturally relevant creative for audiences in Japan.
I work closely with clients, agencies, artists, photographers, stylists, and production partners from early briefing through storyboards, presentations, design development, and delivery oversight. Alongside client work, I also teach and mentor design students, helping others build their own visual language through experimentation and storytelling—while continuing to develop my illustration practice for campaigns and guest-facing experiences.
- 27 years' experience
- Joined October 2026
Skills· 13
Languages
- PolishFluent
- EnglishAdvanced
- JapaneseIntermediate
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Retail
- Education
- Consumer Goods
- Professional Services
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Work experience· 5 roles
Lead creative concepts and visual direction for international luxury, hospitality, fashion, beauty, retail and editorial clients. Develop branded environments, pop-ups, installations, campaigns, editorial, digital content, print, packaging and illustration. Translate global brand narratives into culturally relevant experiences for Japan and collaborate with clients, agencies, fabricators, photographers, stylists, designers and production partners from briefing and presentation through design development and final delivery, including storyboards, creative decks and art direction.
Teach design process, creative drawing, visual storytelling and creative thinking to design students and international programme participants. Develop original syllabi, workshops and mentoring programmes focused on experimentation, concept development and personal visual language.
Developed creative direction, display design, pop-up concepts, packaging, graphic design and editorial illustration for clients including Park Hyatt Tokyo, UNIQLO, Guerlain, Bally, W Hotels, Shiseido, Shu Uemura, Canon, Alain Mikli, Vermeerist Beams, Mitsukoshi Taiwan and My Little Box Japan. Created work published in Vogue Japan and Taiwan, ELLE Japon, Madame Figaro Japan, Harper's Bazaar and Modern Weekly China, delivering concepts across commercial, editorial and experiential formats with agencies and production partners.
Education
Certifications and awards
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