As a passionate self-taught Graphic Designer, I specialize in creating impactful visual identities and modernizing digital media. With 7+ years of professional experience across product design and digital marketing.

About

As a passionate self-taught Graphic Designer, I specialize in creating impactful visual identities and modernizing digital media. With 7+ years of professional experience across product design and digital marketing. I have honed my skills in developing visuals for packaging, creating mockups, and enhancing the quality of product photos.

My background also includes managing creative projects from concept to completion, particularly for products imported from Asia. I focus on crafting dynamic and recognizable brand guidelines while modernizing websites through graphic redesigns and banners. Beyond technicals skills, I am adept at managing both large and small projects with overlapping priorities and deadlines.

  • Joined August 2024

Industry experience

  • Wholesale & Distribution
  • Media & Entertainment

Projects · 2

Executive Summary: Redesign of the visual identity for helium cylinder packaging to modernize its image and differentiate in a saturated competitive environment. The new visual system harmonized the brand across all touchpoints (physical and digital). Challenge: The festive products company wanted to modernize the image of its flagship product because helium cylinders were losing shelf visibility against aggressive competitors. The old identity (white dominant) lacked impact, dynamism and fun. Mandate : Modernize the brand image to send a strong message ("Look at Us!") while ensuring coherence across the range. Full Details here](https://www.twine.net/signin branding #graphicdesigner #illustrator

  • Brand Designer
  • Brand Strategist
  • Graphic Designer
  • +1

Creative Challenge: "How to transform a standard B2B catalog into an immersive adventure ?" Beyond sales, the goal was to immerse the client in a coherent narrative universe. I orchestrated this deployment across all media (Print, Packaging, Web Experience) to metamorphose a seasonal commercial constraint into a true brand event. Project Details](https://www.twine.net/signin branding #graphicdesigner

  • Brand Designer
  • Graphic Designer
  • Motion Graphic Designer
  • +1

Work experience

Lead Graphic Designer · CDAJan 2018 – Oct 2024 · 6 yrs 10 mos

Key Missions : Global Brand Identity - Management of 2 catalogs/year - Packaging & PoS (Point of Sale) materials - E-commerce - Photo Shooting & Retouching - Merchandising

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