Rebrand Helium Packaging - Building a Unified Visual Ecosystem

• Executive Summary: Redesign of the visual identity for helium cylinder packaging to modernize its image and differentiate in a saturated competitive environment. The new visual system harmonized the brand across all touchpoints (physical and digital).

• Challenge: The festive products company wanted to modernize the image of its flagship product because helium cylinders were losing shelf visibility against aggressive competitors. The old identity (white dominant) lacked impact, dynamism and fun.
  Mandate : Modernize the brand image to send a strong message (“Look at Us!”) while ensuring coherence across the range.

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