Nightjar Coffee: Packaging and Brand Identity Concept

A concept brand identity and packaging system for a specialty coffee roaster. The goal was a look that feels premium, calm, and a little mysterious, so the bags stand out on a shelf full of loud designs.

At the center is a hand engraved style illustration of a nightjar bird on a coffee branch, set against a crescent moon. I built the full system around it: a logo lockup, three bag designs for three roasts (Mountain Dawn, Midnight Blossom, Shadow Ridge), tasting-note labels, side panel patterns, and matching cards. Copper and cream tones on deep brown carry the same story across every piece. Delivered as a concept, with layouts ready to adapt for print.

Launching a coffee brand or a book with a strong visual identity? Send me your idea and I’ll reply with a free sketch.