Stillform: Wellness Studio Logo and Brand Identity Concept

The problem: Wellness studios often look either too clinical or too trendy. A new yoga and movement studio needed a brand that felt calm, human, and welcoming.
The solution: Stillform, a complete brand identity concept built around one flowing figure mark that suggests movement and balance.
What’s in the system:

1. Primary logo with the tagline “Movement, Wellness, Belonging”
2. Logo variations on cream, terracotta, and deep green
3. A four color earthy palette
4. Serif and sans-serif type pairing
5. Mockups: studio signage, water bottle, yoga mat, business card, and social post
6. Short brand lines like “Move. Breathe. Reset. Belong.”

Created as a concept to show how I turn a mood and a message into a consistent visual system.
Launching a brand, a series, or a book that needs a cohesive look? Send me your idea and I’ll reply with a free sketch.