Evergreen Field Notes: Publisher Brand Identity, Book Cover and Botanical Illustration

What does an outdoor publisher look like before it prints a single page? This concept answers that: a forest green and ochre identity for Evergreen Field Notes, an independent publisher of field journals, nature guides, and outdoor essays.
The brand starts with a mountain and pines emblem and grows into everything a book brand needs. I designed a gold foil hardcover journal, hand drawn style botanical pages (trillium, sword fern, and Douglas-fir), an embroidered trail patch, a hang tag, and a color palette and icon set that keep every piece consistent.
Inside the system:

1. Logo and emblem with the tagline “Books for a wilder tomorrow”
2. Journal cover design with gold detailing
   Interior page spread with botanical illustrations and handwritten notes
3. Patch, tag, and brand statement panels
4. Four color palette and icon elements (trees, mountains, water, sun)
5. Created as a concept to show how I connect illustration, cover design, and branding for authors and small publishers.

Publishing a nature book, a journal, or a series that needs a cohesive look? Send me your idea and I’ll reply with a free sketch.