The Billing Ecosystem

The problem Medical billing is the financial backbone of healthcare, and this platform was failing at it. The existing system was essentially a stack of digital paper forms — no validation, no guidance. Claims were being rejected at a 25% rate, and resolving a single error meant jumping between four separate modules.

How I approached it I interviewed billers, clinicians, and financial directors to map the full revenue cycle, and found that 60% of errors originated at charge capture — weeks before anyone found out. So I shifted the product’s framing from recording charges to ensuring payment.

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