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Brand & Campaign Marketing Specialist with a foundation in Marketing & Business Technology Management. I design campaigns that are not only visually compelling but strategically built to perform, combining content strategy, audience insights, and performance analytics to drive engagement and brand growth. My work sits at the intersection of fashion, marketing, and digital systems, allowing me to translate creative direction into structured, high-impact campaigns aligned with both brand identity and business objectives.…Brand & Campaign Marketing Specialist with a foundation in Marketing & Business Technology Management. I design campaigns that are not only visually compelling but strategically built to perform, combining content strategy, audience insights, and performance analytics to drive engagement and brand growth. My work sits at the intersection of fashion, marketing, and digital systems, allowing me to translate creative direction into structured, high-impact campaigns aligned with both brand identity and business objectives.

ZAINAB

Brand Strategist, Content Strategist, Marketing Strategist, +2

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Brand & Campaign Marketing Specialist with a foundation in Marketing & Business Technology Management. I design campaigns that are not only visually compelling but strategically built to perform, combining content strategy, audience insights, and performance analytics to drive engagement and brand growth. My work sits at the intersection of fashion, marketing, and digital systems, allowing me to translate creative direction into structured, high-impact campaigns aligned with both brand identity and business objectives.…Brand & Campaign Marketing Specialist with a foundation in Marketing & Business Technology Management. I design campaigns that are not only visually compelling but strategically built to perform, combining content strategy, audience insights, and performance analytics to drive engagement and brand growth. My work sits at the intersection of fashion, marketing, and digital systems, allowing me to translate creative direction into structured, high-impact campaigns aligned with both brand identity and business objectives.

Available to hire

Brand & Campaign Marketing Specialist with a foundation in Marketing & Business Technology Management.
I design campaigns that are not only visually compelling but strategically built to perform, combining content strategy, audience insights, and performance analytics to drive engagement and brand growth.
My work sits at the intersection of fashion, marketing, and digital systems, allowing me to translate creative direction into structured, high-impact campaigns aligned with both brand identity and business objectives.

Skills

Social Media Design

Copywriting

Presentation Design

Experience Level

Social Media Design

Expert

Copywriting

Expert

Presentation Design

Intermediate

Work Experience

Independent Brand & Content Strategist at Independent / Freelance

September 1, 2025 - Present

Developed brand-aligned visual campaigns and short-form content strategies across digital platforms; leveraged performance analytics (reach, retention, saves) to optimise creative direction and content cadence; applied audience behaviour insights to refine positioning and increase engagement; collaborated with photographers and creatives to execute cohesive, brand-consistent narratives; conceptualised and executed branded short-form campaigns in collaboration with Ottawa Skate and Play, delivering cross-platform visibility.

Director of Marketing & Community Engagement at TECDE

September 1, 2021 - May 1, 2025

Led multi-platform content strategy (Instagram, TikTok, Facebook) to support event marketing and community growth; developed structured content calendars and campaign visuals aligned with organizational positioning; promoted events through targeted digital campaigns, contributing to 85%+ ticket capacity and ~5% average engagement; coordinated cross-functional efforts between event teams and marketing to ensure cohesive brand communication.

Marketing Specialist at Cabinet Dr. Hannioui

September 1, 2023 - September 1, 2025

Conducted quantitative and qualitative market analysis to guide marketing decisions; supported website design and created branded materials, contributing to a 20% rise in brand awareness.

Sales Associate at L’Intervalle

January 1, 2024 - January 1, 2025

Executed visual merchandising aligned with seasonal campaigns, enhancing in-store brand storytelling; built long-term customer relationships, driving repeat purchases and strengthening brand loyalty; delivered personalized styling consultations based on individual preferences, increasing purchase intent and basket size; contributed to retail performance through strategic cross-selling and premium customer experience delivery.

Marketing Campaign Lead (Project-Based) at CICA / AICC

September 1, 2025 - December 1, 2025

Conducted comprehensive social media audit, identifying performance gaps and optimizing platform-specific content strategy; redesigned content calendar and visual assets (af fiches), aligning posting cadence and creative direction with audience behavior insights.