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I am a self-directed brand strategist and content specialist with hands-on experience building brand identities, content systems, and copy strategies from the ground up. I founded Serex Studio, a brand strategy studio for wellness brands, and I excel at identifying audience patterns, translating complex ideas into clear messaging, and executing across strategy, copy, design, and social media. I am a fast learner who masters tools independently and delivers results without supervision.…I am a self-directed brand strategist and content specialist with hands-on experience building brand identities, content systems, and copy strategies from the ground up. I founded Serex Studio, a brand strategy studio for wellness brands, and I excel at identifying audience patterns, translating complex ideas into clear messaging, and executing across strategy, copy, design, and social media. I am a fast learner who masters tools independently and delivers results without supervision.

Ruth Machar

Brand Strategist, Content Strategist, Brand Designer, +1

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I am a self-directed brand strategist and content specialist with hands-on experience building brand identities, content systems, and copy strategies from the ground up. I founded Serex Studio, a brand strategy studio for wellness brands, and I excel at identifying audience patterns, translating complex ideas into clear messaging, and executing across strategy, copy, design, and social media. I am a fast learner who masters tools independently and delivers results without supervision.…I am a self-directed brand strategist and content specialist with hands-on experience building brand identities, content systems, and copy strategies from the ground up. I founded Serex Studio, a brand strategy studio for wellness brands, and I excel at identifying audience patterns, translating complex ideas into clear messaging, and executing across strategy, copy, design, and social media. I am a fast learner who masters tools independently and delivers results without supervision.

Available to hire

I am a self-directed brand strategist and content specialist with hands-on experience building brand identities, content systems, and copy strategies from the ground up.

I founded Serex Studio, a brand strategy studio for wellness brands, and I excel at identifying audience patterns, translating complex ideas into clear messaging, and executing across strategy, copy, design, and social media. I am a fast learner who masters tools independently and delivers results without supervision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Swahili

Fluent

Kikuyu, Gikuyu

Beginner

Work Experience

Founder & Brand Strategist at Serex Studio

January 1, 2024 - Present

Founded Serex Studio, a brand strategy studio for wellness brands, overseeing client relationships and operations, delivering end-to-end brand identities, messaging, and content. Developed the Soul Clarification methodology to help wellness founders uncover authentic positioning, and built a 90-day outreach system and LinkedIn content strategy to attract clients.

Content & Outreach Specialist at Independent Clients

January 1, 2024 - Present

Crafted personalized cold outreach messages and referral partnership proposals for independent clients, applying audience awareness frameworks to messaging, and conducting competitor and audience analysis to develop positioning for wellness brands.