Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Edward J Fitzgerald, a strategic digital marketing leader with extensive experience in Meta ad campaigns, AI-powered creative execution, and data-driven growth. I've successfully scaled eCommerce revenue through paid media optimization and ROAS forecasting, directing cross-functional teams and managing multi-million dollar budgets. I specialize in leveraging platforms like Meta Business Manager, Google Ads, Sticky.io, Shopify, and Runway.ai to deliver measurable results. I'm passionate about combining data science with marketing strategy to drive impactful business outcomes and growth.…Hi, I'm Edward J Fitzgerald, a strategic digital marketing leader with extensive experience in Meta ad campaigns, AI-powered creative execution, and data-driven growth. I've successfully scaled eCommerce revenue through paid media optimization and ROAS forecasting, directing cross-functional teams and managing multi-million dollar budgets. I specialize in leveraging platforms like Meta Business Manager, Google Ads, Sticky.io, Shopify, and Runway.ai to deliver measurable results. I'm passionate about combining data science with marketing strategy to drive impactful business outcomes and growth.

Edward J Fitzgerald

Data Scientist, Marketing Strategist, Digital Marketer, +2





Hi, I'm Edward J Fitzgerald, a strategic digital marketing leader with extensive experience in Meta ad campaigns, AI-powered creative execution, and data-driven growth. I've successfully scaled eCommerce revenue through paid media optimization and ROAS forecasting, directing cross-functional teams and managing multi-million dollar budgets. I specialize in leveraging platforms like Meta Business Manager, Google Ads, Sticky.io, Shopify, and Runway.ai to deliver measurable results. I'm passionate about combining data science with marketing strategy to drive impactful business outcomes and growth.…Hi, I'm Edward J Fitzgerald, a strategic digital marketing leader with extensive experience in Meta ad campaigns, AI-powered creative execution, and data-driven growth. I've successfully scaled eCommerce revenue through paid media optimization and ROAS forecasting, directing cross-functional teams and managing multi-million dollar budgets. I specialize in leveraging platforms like Meta Business Manager, Google Ads, Sticky.io, Shopify, and Runway.ai to deliver measurable results. I'm passionate about combining data science with marketing strategy to drive impactful business outcomes and growth.

Available to hire

Hi, I’m Edward J Fitzgerald, a strategic digital marketing leader with extensive experience in Meta ad campaigns, AI-powered creative execution, and data-driven growth. I’ve successfully scaled eCommerce revenue through paid media optimization and ROAS forecasting, directing cross-functional teams and managing multi-million dollar budgets.

I specialize in leveraging platforms like Meta Business Manager, Google Ads, Sticky.io, Shopify, and Runway.ai to deliver measurable results. I’m passionate about combining data science with marketing strategy to drive impactful business outcomes and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Director of Campaign Management at RevitPay

April 30, 2025 - July 29, 2025

Oversaw $1.6M+ in Meta ad spend across 8 pixels, building ROAS distribution models to define optimal spend and isolate diminishing returns. Led a 9-person team across ad creation, UGC production, and Shopify checkout buildouts—boosted ROAS while stabilizing approval rates through advanced financial processing oversight. Reduced fraud risk through data-driven underwriting alignment and MID segmentation, optimizing gateway approval and chargeback rates across 600+ MIDs. Created correlation heatmaps and performance benchmarks with comprehensive reporting and advanced business intelligence using custom dashboards.

eCommerce Data Scientist Contract at Nurse Yard

February 29, 2024 - July 29, 2025

Managed A/B creative testing protocols that led to a 21% drop in cost-per-purchase, directly increasing profitability within the 60-day campaign window. Delivered white papers and executive-level visualizations for stakeholders, synthesizing impressions, reach, performance, and customer LTV models. Developed algorithmic strategies for optimization based on a data-driven approach.

Executive Director of Marketing & Sales at OrangeShine

November 30, 2023 - July 29, 2025

Led B2B marketing and sales strategy for a wholesale fashion platform serving over 3,000 retail buyers nationwide, improving outreach and retention via Mailchimp automation and segmentation. Oversaw cross-functional teams driving lead generation, client onboarding, and CRM alignment. Implemented SEMRush to develop SEO and paid search strategy, increasing organic traffic and inbound merchant acquisition by 42% quarter-over-quarter. Spearheaded brand modernization and restructured digital infrastructure with a headless API eCommerce model enabling dynamic landing pages and inventory feeds. Served as liaison between marketing, operations, and C-level for KPI alignment focused on pipeline growth, email CTR, and average order volume.