Rahel Katharina Biehlig

Available to hire

I am a freelance digital marketing and full-stack web development specialist with a strong focus on performance, technical quality and conversion-driven design.

About

I am a freelance digital marketing and full-stack web development specialist with a strong focus on performance, technical quality and conversion-driven design. My work spans Webflow, WordPress, front-end development, SEO, SEA, UX/UI and data analytics — allowing me to build, optimize and scale digital experiences end-to-end.

I combine technical capabilities in HTML, CSS and JavaScript with strategic marketing execution across Google Ads, Meta Ads, GA4, GTM, Etracker and advanced keyword ecosystems. This hybrid skill set enables me to deliver websites from initial Figma concept to pixel-perfect implementation, and to activate them through search-driven acquisition and CRO.

I have delivered projects across SaaS, consulting, hospitality, e-commerce, health and B2B services, always with a clear focus on measurable business impact. I work fluently in German, English, Dutch and Spanish, collaborate effectively with cross-functional teams, and approach every project with structured thinking, clear communication and strong execution.

  • 12 years' experience
  • Joined December 2025

Languages

  • GermanFluent
  • EnglishAdvanced
  • Spanish; CastilianAdvanced
  • DutchIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Retail
  • Travel & Hospitality

Work experience· 6 roles

Growth Marketing & Web Manager · Digital Marketing Agency GmbHJun 2025 – Present · 1 yr 6 mos

Part-time, remote role focusing on designing custom WordPress and Webflow sites, building and optimizing Google Ads campaigns, implementing GA4 tracking, and driving UX-driven conversion optimization for international clients.

German SEO Specialist | Keyword Research | On-Page SEO | SEO Copywriting · WelocalizeMay 2025 – Present · 1 yr 7 mos

I help international companies strategically expand their digital visibility in German-speaking markets. Through in-depth keyword research, effective on-page optimization, and targeted SEO copywriting, I ensure that content doesn’t just get found—it gets clicked and converts.

Freelance Growth Marketing & Web Consultant · Self-employed (Barcelona)May 2018 – Present · 8 yrs 7 mos

Built and optimized WordPress & Webflow websites for startups and SMEs; conducted SEO, PPC, content creation and email marketing; delivered remote marketing projects.

Marketing Manager · Kambala MarketingApr 2016 – May 2019 · 3 yrs 2 mos
Marketing Manager · IV FS PainJun 2015 – Sep 2020 · 5 yrs 4 mos
Community Manager · IV FS PainFeb 2014 – Jun 2016 · 2 yrs 5 mos

Education

Master in Multimedia Applications · Universitat Oberta de Catalunya (UOC)2017 – 2020
Bachelor in International Business & Languages · Saxion University of Applied Sciences2011 – 2013

Certifications and awards

Master in Multimedia Applications2017 – 2020
Bachelor in International Business & Languages2011 – 2013

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