Digital storyteller: Writer, digital marketing expert, content producer, with over 7 years of experience
Creative by nature, digital marketer by trade, I specialize in digital storytelling, crafting impactful content and strategies that resonate. I have created and led many successful, multichannel marketing strategies across different sectors, through setting the right objectives, setting and monitoring KPIs, building online campaigns and creating content that drives engagement, both in CMS and marketing channels. I have handled international branding and promotions for artists, aligning all assets with the company’s style and managing client communications.
My experience with CRM tools like HubSpot and ZoHo adds to my project management expertise. My background spans diverse sectors from heritage, culture (arts and music documentary film festival) and entertainment (TV and event production) to sustainability, environmental leadership and assistive tech, so I have developed the flexibility and the ability to adapt tone of voice and strategy to diverse audiences. I hold a BA in Communication and Media, and an MA in Arts and Media, which have sharpened my critical thinking and creative skills.
From newest to oldest, I’ve been involved in projects in the following organisations: Europeana, AssistiveWare, Act Attack, In-Edit NL, GEA Live, Nudge Global Impact Challenge, Taste Before You Waste, Taste of Cinema, and the 4th Athens Biennale.
Do you want to collaborate with me on your next project? I’d love to hear from you!
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Europeana is a not-for-profit organisation that empowers the cultural heritage sector in its digital transformation. My role there is to manage the social media channels of the organisation (create and manage the content calendar, run paid campaigns, set KPIs, provide reports on performance), run email marketing campaigns and provide support on the website (run on Contentful - CMS). I am currently adopting a more creative approach, focusing more on video creation for the marketing channels, SEO work, and Press.
Some more info about Europeana: the organisation displays digitised collections on europeana.eu, in order to promote free access to heritage and its reuse. They also provide professionals working in, with, or around cultural heritage with tools and resources, support, networking and collaboration opportunities via pro.europeana.eu. Finally, Europeana is the steward of the common European data space for cultural heritage. The organisation is funded by the European Commission.
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