Europeana is a not-for-profit organisation that empowers the cultural heritage sector in its digital transformation. My role there is to manage the social media channels of the organisation (create and manage the content calendar, run paid campaigns, set KPIs, provide reports on performance), run email marketing campaigns and provide support on the website (run on Contentful - CMS). I am currently adopting a more creative approach, focusing more on video creation for the marketing channels, SEO work, and Press.
Some more info about Europeana: the organisation displays digitised collections on europeana.eu, in order to promote free access to heritage and its reuse. They also provide professionals working in, with, or around cultural heritage with tools and resources, support, networking and collaboration opportunities via pro.europeana.eu. Finally, Europeana is the steward of the common European data space for cultural heritage. The organisation is funded by the European Commission.
- Digital Marketer