Lead Graphic Designer & Brand Strategist | 15+ Years of International Experience About Me: I am a multidisciplinary Lead Graphic Designer and Brand Strategist with over 15 years of experience creating high-impact visual identities across North America and Central Asia. My expertise lies at the intersection of strategic marketing and creative execution, helping businesses translate complex goals into compelling visual stories. Throughout my career, I have led creative teams and spearheaded brand adaptations for diverse industries, including FinTech, Creative Agencies, and Editorial Publishing. Whether it’s developing a comprehensive brand identity from scratch for a Canadian agency or scaling a microfinance brand’s market share through targeted visual communication, I focus on delivering results that drive engagement and growth.…

Rashid Sadykov

Lead Graphic Designer & Brand Strategist | 15+ Years of International Experience About Me: I am a multidisciplinary Lead Graphic Designer and Brand Strategist with over 15 years of experience creating high-impact visual identities across North America and Central Asia. My expertise lies at the intersection of strategic marketing and creative execution, helping businesses translate complex goals into compelling visual stories. Throughout my career, I have led creative teams and spearheaded brand adaptations for diverse industries, including FinTech, Creative Agencies, and Editorial Publishing. Whether it’s developing a comprehensive brand identity from scratch for a Canadian agency or scaling a microfinance brand’s market share through targeted visual communication, I focus on delivering results that drive engagement and growth.…

Available to hire

Lead Graphic Designer & Brand Strategist | 15+ Years of International Experience

About Me: I am a multidisciplinary Lead Graphic Designer and Brand Strategist with over 15 years of experience creating high-impact visual identities across North America and Central Asia. My expertise lies at the intersection of strategic marketing and creative execution, helping businesses translate complex goals into compelling visual stories.

Throughout my career, I have led creative teams and spearheaded brand adaptations for diverse industries, including FinTech, Creative Agencies, and Editorial Publishing. Whether it’s developing a comprehensive brand identity from scratch for a Canadian agency or scaling a microfinance brand’s market share through targeted visual communication, I focus on delivering results that drive engagement and growth.

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Language

English
Fluent
Russian
Fluent
Turkish
Fluent

Work Experience

Graphic & Editorial Designer at Kyrgyz-Turkish Manas University
July 31, 2007 - May 31, 2011
Editorial Excellence: Managed the full layout and design process for academic books and magazines, ensuring professional standards for publishing.
Brand Manager / Graphic Designer at MB Microfinance Holding
January 31, 2009 - April 30, 2016
Market Adaptation & Growth: Successfully adapted corporate identity for local markets, directly contributing to increased product sales and market share. Visual Communication: Developed a wide array of marketing materials, including illustrations, outdoor advertising, catalog layouts, booklets, and banners. Competitive Analysis: Monitored competitor activity and researched consumer behavior to maintain a competitive edge in the microfinance sector.
Brand Manager / Creative Director at Leader Group
November 30, 2016 - March 31, 2019
Creative Direction: Directed the end-to-end design and production of brand assets, ensuring high-quality output for logos and visual identity systems. Consumer Insights: Conducted in-depth research into market trends and consumer behavior to align creative strategies with business goals.
Senior Graphic / Brand Designer at ImCompany Branding Agency
July 31, 2018 - November 30, 2020
Market-Driven Design: Integrated marketing principles with graphic design to create visual materials that authentically represent corporate values and satisfy client business needs. Strategic Planning: Analyzed global market trends to formulate visual strategies that effectively reached and influenced target consumer segments. Full-Cycle Production: Designed and produced diverse branding assets, including logos, visual identities, color palettes, and comprehensive brand guidelines.
Lead Graphic / Brand & Web Designer at Mammoth Marketing Agency
March 1, 2021 - October 1, 2024
Strategic Leadership: Led cross-functional teams in conceptualizing and executing high-impact visual campaigns, significantly enhancing brand identity and market engagement. Creative Execution: Delivered comprehensive design solutions across web and digital platforms, ensuring a cohesive brand voice across all touchpoints. Technical Expertise: Leveraged industry-standard software (Adobe Creative Suite, Figma) to produce professional-grade typography and complex visual assets.

Education

at British Higher School of Art and Design
January 11, 2030 - September 18, 2025
at Fine Art and Design College
January 11, 2030 - September 18, 2025
at British Higher School of Art and Design
January 11, 2030 - January 22, 2026
at Fine Art and Design College
January 11, 2030 - January 22, 2026

Qualifications

Adobe Certified Professional (Visual Design)
January 21, 2000 - January 21, 2021
Email marketing Bachelor of Fine Arts Bachelor's degree in graphic design Mid-level Color theory Adobe Premiere Pro Bachelor's degree in visual communications Decision making Visual communication design Graphic Design Bachelor's degree in fine arts Front-end development Visual UI/UX design Figma Adobe After Effects Data-driven decision making Communication skills Generative AI Digital design Performance marketing

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other