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I am a creative communicator with almost ten years of experience translating ideas into relatable campaigns for everyday audiences. I am also a Certified Generative AI Professional, with formal training in prompt engineering, and actively apply AI tools to enhance ideation, research and content development. Whether I’m presenting to clients, guiding junior creatives, or shaping narratives for public campaigns, I bring a people-first approach and a genuine interest in helping others understand and appreciate the stories around them.…I am a creative communicator with almost ten years of experience translating ideas into relatable campaigns for everyday audiences. I am also a Certified Generative AI Professional, with formal training in prompt engineering, and actively apply AI tools to enhance ideation, research and content development. Whether I’m presenting to clients, guiding junior creatives, or shaping narratives for public campaigns, I bring a people-first approach and a genuine interest in helping others understand and appreciate the stories around them.

RASYIQAH RAHMAN (RUSH)

Copywriter, Writer, Creative Director, +2

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I am a creative communicator with almost ten years of experience translating ideas into relatable campaigns for everyday audiences. I am also a Certified Generative AI Professional, with formal training in prompt engineering, and actively apply AI tools to enhance ideation, research and content development. Whether I’m presenting to clients, guiding junior creatives, or shaping narratives for public campaigns, I bring a people-first approach and a genuine interest in helping others understand and appreciate the stories around them.…I am a creative communicator with almost ten years of experience translating ideas into relatable campaigns for everyday audiences. I am also a Certified Generative AI Professional, with formal training in prompt engineering, and actively apply AI tools to enhance ideation, research and content development. Whether I’m presenting to clients, guiding junior creatives, or shaping narratives for public campaigns, I bring a people-first approach and a genuine interest in helping others understand and appreciate the stories around them.

Available to hire

I am a creative communicator with almost ten years of experience translating ideas into relatable campaigns for everyday audiences. I am also a Certified Generative AI Professional, with formal training in prompt engineering, and actively apply AI tools to enhance ideation, research and content development.

Whether I’m presenting to clients, guiding junior creatives, or shaping narratives for public campaigns, I bring a people-first approach and a genuine interest in helping others understand and appreciate the stories around them.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Japanese

Beginner

Work Experience

Creative Group Head (Copy) at Cheil Singapore

March 1, 2025 - November 30, 2025

Led communication development for local Samsung mobile campaigns; served as a senior creative, managing client relationships and presenting ideas to diverse stakeholders; mentored junior creatives; produced visitor-friendly messaging for launch events, exhibitions and public-facing brand experiences; won multiple MARKies awards for Samsung Singapore for creative innovation and audience engagement.

Senior Copywriter at Cheil Singapore

January 1, 2023 - March 31, 2025

Led communication development for Samsung mobile experiences; managed client relationships and presented ideas to diverse stakeholders; mentored junior creatives; created visitor-friendly messaging for events and brand experiences; contributed to awards and campaigns.

Senior Copywriter at VMLY&R Singapore

May 1, 2021 - January 31, 2023

Created clear and accessible public-facing communication across social, digital and experiential platforms; developed culturally sensitive content for regional audiences; represented the agency as a Digital/Innovation Jury Member at the Crowbar Awards 2022; completed Human-Centred Design Training Program.

Copywriter at DDB Singapore

June 1, 2019 - May 31, 2021

Worked on accounts including ExxonMobil, SkillsFuture, Volkswagen and NEA; contributed to copy and concept development across channels.

Copywriter at Wild Advertising & Marketing

November 1, 2018 - June 30, 2019

Created copy for LTA, MSIG Insurance, Subway, Cycle & Carriage; supported campaigns across digital and traditional media.

Copywriter at Grey Group Singapore (GSK @ Grey)

January 1, 2016 - November 30, 2018

Accounts: Panadol (Global, Regional & Local), Ferrero Rocher; contributed to creative development as part of the GSK @ Grey team.

Account Servicing at Grey Group Singapore

September 1, 2014 - December 31, 2015

Accounts: Panadol (Global, Regional & Local), Ferrero Rocher; managed client relationships, timelines and deliverables.