Hi, I'm Ravenna. I’m a social media and digital marketing specialist with a strong passion for visual storytelling and design. As a semi-professional runner, I edit and share daily reels for my own social media, giving me a sharp instinct for pacing, aesthetics, and engagement. I’m highly experienced in CapCut, Adobe Creative Suite, and Canva, allowing me to create visually cohesive, high-quality content quickly and efficiently. In my previous role, I managed eight distinct brand accounts, each with its own tone of voice and visual identity. This taught me how to adapt seamlessly between styles while maintaining a consistently high production standard. Whether editing cinematic reels, elegant carousels, or social-first visuals, I bring a calm, refined aesthetic and an eye for subtle transitions, aligning perfectly with a luxury, nature-inspired brand atmosphere.

Ravenna Gassmann

Hi, I'm Ravenna. I’m a social media and digital marketing specialist with a strong passion for visual storytelling and design. As a semi-professional runner, I edit and share daily reels for my own social media, giving me a sharp instinct for pacing, aesthetics, and engagement. I’m highly experienced in CapCut, Adobe Creative Suite, and Canva, allowing me to create visually cohesive, high-quality content quickly and efficiently. In my previous role, I managed eight distinct brand accounts, each with its own tone of voice and visual identity. This taught me how to adapt seamlessly between styles while maintaining a consistently high production standard. Whether editing cinematic reels, elegant carousels, or social-first visuals, I bring a calm, refined aesthetic and an eye for subtle transitions, aligning perfectly with a luxury, nature-inspired brand atmosphere.

Available to hire

Hi, I’m Ravenna. I’m a social media and digital marketing specialist with a strong passion for visual storytelling and design. As a semi-professional runner, I edit and share daily reels for my own social media, giving me a sharp instinct for pacing, aesthetics, and engagement. I’m highly experienced in CapCut, Adobe Creative Suite, and Canva, allowing me to create visually cohesive, high-quality content quickly and efficiently.
In my previous role, I managed eight distinct brand accounts, each with its own tone of voice and visual identity. This taught me how to adapt seamlessly between styles while maintaining a consistently high production standard. Whether editing cinematic reels, elegant carousels, or social-first visuals, I bring a calm, refined aesthetic and an eye for subtle transitions, aligning perfectly with a luxury, nature-inspired brand atmosphere.

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Language

German
Fluent
English
Fluent
French
Advanced
Portuguese
Fluent
Spanish; Castilian
Intermediate

Work Experience

Social Media Manager at GoodnessLabs
August 1, 2025 - Present
Oversees social media strategy for eight brands, boosting follower engagement by 30% in three months. Established and scaled Instagram channels for all brands from zero. Launched community outreach campaigns. Produced and edited short promotional videos and photos using CapCut and Canva. Developed weekly newsletters and internal communications.
Marketing Specialist (Job Rotation) at UBS Switzerland AG
September 1, 2023 - October 18, 2025
Led email marketing campaigns in English, French & German. Spearheaded a competitive analysis of 10 key competitors. Successfully organized and planned internal & external corporate events.
Marketing Specialist / Internal Communications Specialist at UBS Switzerland AG
June 1, 2024 - October 18, 2025
Launched a new internal communications platform, resulting in an increase in employee engagement and information dissemination. Contributed to website product descriptions. Collaborated with leadership on recruitment strategies, development plans, performance management, and employee engagement to improve retention rates.
Account Manager at UBS Switzerland AG
August 1, 2023 - October 18, 2025
Grew a team of 10 account managers. Overhauled client onboarding processes which improved client engagement and built deep relationships with clients to understand their promotional strategies.
Social Media Manager at GoodnessLabs
August 1, 2025 - Present
Oversees social media strategy for eight brands; boosted follower engagement by 30% in three months; established and scaled Instagram channels from zero; launched community outreach campaigns; produced and edited short promotional videos and photos using CapCut and Canva; generated weekly analytics, developed a cohesive posting schedule, and implemented cross-brand social media strategies.
Marketing Specialist at UBS Switzerland AG
December 1, 2023 - October 18, 2025
Led email marketing campaigns in English, French & German; spearheaded a competitive analysis of 10 key competitors; supported Wealth Management service line development; organized internal & external corporate events; planned and executed online and offline magazines & platforms (DOOH, OOH, ads, social media, blog posts).

Education

Master of Science in Business Administration - Major Marketing at ZHAW
September 1, 2023 - June 1, 2025
Bachelor of Science in Business Communications at HWZ
September 1, 2014 - August 1, 2018
Master of Science in Business Administration - Major Marketing at ZHAW (Zurich University of Applied Sciences)
September 1, 2023 - June 1, 2025
Bachelor of Science in Business Communications at HWZ
September 1, 2014 - August 1, 2018

Qualifications

Bachelor’s degree
July 1, 2014 - July 1, 2018
Business Communication
Master’s degree
August 1, 2023 - October 18, 2025
Business administration with major in Marketing

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Financial Services