rebeccamartinho.com/wellness-branding

For the launch of Michelle’s Colour Healing and Counselling business, It’s a colour life, she asked me to create a brand that was rooted in nature as well as vibrant and colourful. I was given a starting point for the colour palette, since colour is central to her business, and asked to use flowers and plants in the logo. Michelle expressed a love for William Morris’ prints, which I used as inspiration in my early ideation. As I worked through, I wanted her brand to feel modern and energetic to appeal to her target market. I tried a few approaches with the logo but landed on an intricate and symmetrical flowering bud. From there, I wanted to find a way to tie her bold brand colours to her logo, and landed on using patterns and frames as supporting assets. Overall, the bold colours and detailed illustrations are paired with clean lines and lots of white space, to create a modern aesthetic.

rebeccamartinho.com/emeralds-and-ivy-2025

The Emeralds & Ivy Ball is Cancer Research UK (CRUK)‘s flagship annual event, held in partnership with Ronan and Storm Keating and the Marie Keating Foundation. This event raises vital funds for the Cancer Awareness Roadshow. Each year, the event features a specific theme and in 2025, the chosen theme was A Night in the Emerald City, inspired the Wizard of Oz. As lead designer for the brief, I developed two concepts for the client, showing them one dreamy, playful route, and one elegant, glitzy route. Once the client chose the dreamy, playful route, I developed the concept further, building out an illustrated world for guests to enter. Each asset features a step on guests’ journeys to the Emerald City, much like Dorothy embarks on a journey of her own. Throughout there are nods to their journey using devices such as a compass, map, balloon, tickets to see the Wizard, and, of course, the yellow brick road itself. In each illustration, you will see key scenes brought to life through illustration. This event raised £860,000 on the night and the creative received glowing feedback.

rebeccamartinho.com/cgc-annual-report-2324

Cancer Grand Challenges (CGC) is a research funding programme partnership between Cancer Research UK (CRUK) and the National Cancer Institute in the US. This programme funds radical and innovative cancer research happening around the globe. This project was the 2023/2024 annual report to update supporters on the progress of the programme. I created an engaging and bold design for the report that achieved the desired goal of emulating a high-end science magazine, helping CGC’s overall credibility as a programme.

rebeccamartinho.com/cgc-annual-report

Cancer Grand Challenges (CGC) is a research funding programme partnership between Cancer Research UK (CRUK) and the National Cancer Institute in the US. This programme funds radical and innovative cancer research happening around the globe. This project was the 2024/2025 annual report to update supporters on the progress of the programme. This was the first year the team decided to make the report a digital publication. I designed a strategically planned, interactive digital experience that kept user journey and engagement at it’s core.

rebeccamartinho.com/bowelbabe-ooh

Various out of home ads created to support the Bowelbabe Fund for Cancer Research UK health awareness campaign during bowel cancer awareness month in 2024. For this brief, I created a number of illustrations and worked closely with copywriters to develop designs that would be eye catching and evocative. ​​​​​​​

rebeccamartinho.com/wow-factory

This project brings to life five characters, the hardworking and bumbling factory arms. In this animation, we see how each arm interacts with its assigned task and reacts to the factory process in the face of imperfections. My aim with this animation was to give each arm a distinct personality, shown in their micro movements.