Reem Alameddin

Led end-to-end social media strategy and execution for multiple client accounts across LinkedIn, Facebook, Instagram, X, YouTube, and TikTok; developed comprehensive content strategies, monthly editorial calendars, and platform-specific content plans aligned with client objectives and brand guidelines; coordinated with creative, copywriting, design, and video production teams to translate strategic direction into engaging digital content; managed content scheduling, publishing workflows, and quality control to ensure consistency in tone of voice, messaging, and visual identity; monitored community engagement and brand sentiment, proactively addressing feedback and reputation-related issues.

Created, reviewed, and optimised digital content for institutional websites and social media platforms, ensuring high editorial quality and audience relevance; researched and developed culturally aligned content to support the ALC’s mission and public engagement goals; maintained content consistency and accuracy across digital channels, aligning with brand history, tone, and communication plans; regularly updated website pages and digital content to reflect new initiatives, events, and announcements.

Managed and supervised graphic design, video production, copywriting, and content teams; developed and maintained press releases, advertorials, and corporate articles across multiple channels; ensured quality control and consistency of all published content and external communications; oversaw content creation, updates, and optimisation for company websites and mobile applications; created and published social media content and planned social media campaigns; analysed performance metrics across paid, owned, and organic channels and reported insights to senior management.