Available to hire
I’m a senior digital content, marketing, and communications professional with over 20 years of experience across digital marketing, content strategy, editorial leadership, brand communications, and marketing operations.
I excel at leading cross-functional teams, managing multi-channel platforms, building and protecting brand identity, and delivering data-informed campaigns across fintech, e-commerce, media, government, cultural, and corporate sectors. I thrive in fast-paced, multi-market environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Italian
Beginner
Work Experience
Account Manager – Digital & Social Media at Boopin – Integrated Marketing Agency
June 1, 2024 - July 1, 2025Led end-to-end social media strategy and execution for multiple client accounts across LinkedIn, Facebook, Instagram, X, YouTube, and TikTok; developed comprehensive content strategies, monthly editorial calendars, and platform-specific content plans aligned with client objectives and brand guidelines; coordinated with creative, copywriting, design, and video production teams to translate strategic direction into engaging digital content; managed content scheduling, publishing workflows, and quality control to ensure consistency in tone of voice, messaging, and visual identity; monitored community engagement and brand sentiment, proactively addressing feedback and reputation-related issues.
Digital Content Consultant at Abu Dhabi Arabic Language Centre - ALC (Department of Culture and Tourism)
May 1, 2023 - June 1, 2024Created, reviewed, and optimised digital content for institutional websites and social media platforms, ensuring high editorial quality and audience relevance; researched and developed culturally aligned content to support the ALC’s mission and public engagement goals; maintained content consistency and accuracy across digital channels, aligning with brand history, tone, and communication plans; regularly updated website pages and digital content to reflect new initiatives, events, and announcements.
Marketing Manager at Media World (March Holding)
October 1, 2022 - March 1, 2023Managed and supervised graphic design, video production, copywriting, and content teams; developed and maintained press releases, advertorials, and corporate articles across multiple channels; ensured quality control and consistency of all published content and external communications; oversaw content creation, updates, and optimisation for company websites and mobile applications; created and published social media content and planned social media campaigns; analysed performance metrics across paid, owned, and organic channels and reported insights to senior management.
Head of Communications & Brand Strategy at KASBEE Holding Limited
April 1, 2021 - September 1, 2022Acted as brand guardian, defining and maintaining the company’s tone of voice, messaging framework, and visual identity; led graphic design, video production, copywriting, and content teams; developed and executed internal and external communications strategies; managed media relations, press communications, and journalist enquiries; handled sensitive media issues and crisis communications, providing timely and strategic responses; oversaw content creation and updates for the company’s websites and mobile applications; organised and authored documentation for products and services and supported conferences, events, and major announcements.
Head of Marketing Operations at CASHU
August 1, 2017 - March 1, 2021Led marketing operations, planning and executing integrated marketing initiatives; built and strengthened brand awareness and positioning across regional markets; developed and communicated marketing plans to executive management; managed digital marketing channels including social media, email marketing, and online campaigns; coordinated marketing activities with regional teams in alignment with global strategy; managed creative teams including design and video production; oversaw internal communications and company newsletters.
Senior Content Manager at CASHU
September 1, 2016 - July 1, 2017Defined content standards, workflows, and governance policies; worked closely with product, engineering, and design teams to document products and services; developed short- and long-term content strategies aligned with marketing goals; standardised content across platforms and digital touchpoints.
Senior Editor at 7awi Media Group
April 1, 2013 - August 1, 2016Created and published technology and business articles for the group’s digital platforms; produced branded content for international clients including Samsung and Huawei; translated breaking news and headlines from English to Arabic; developed video content, including product unboxing videos.
Senior Copywriter at Souq.com (Amazon)
March 1, 2012 - November 1, 2012Crafted compelling product and marketing copy to support e-commerce campaigns; collaborated with product and marketing teams to deliver consistent messaging across channels.
Senior Content Manager at OneCard.com
June 1, 2010 - February 1, 2012Managed content across digital properties, aligning with product and marketing goals; supported content governance and publishing workflows.
Back-Office Manager at CASHU
October 1, 2005 - May 1, 2010Oversaw back-office operations, process improvement, and cross-functional collaboration to support marketing and customer service efforts.
Customer Support & Content Manager at CASHU
October 1, 2002 - September 1, 2005Managed customer support and content operations; ensured accurate information delivery and customer satisfaction across channels.
Customer Support Supervisor at Maktoob.com (Yahoo)
October 1, 2000 - September 1, 2002Led customer support team, training, and process improvements to enhance service quality.
Education
Bachelor of Science – Technology of Multimedia and Graphics at Arab Open University, Amman, Jordan
January 1, 2018 - January 1, 2023Incomplete Bachelor – Media and Journalism / E-Journalism at Arab Open University, Amman, Jordan
January 1, 2016 - January 1, 2018Qualifications
The Fundamentals of Digital Marketing
January 11, 2030 - January 26, 2026Google Tag Manager Fundamentals
January 11, 2030 - January 26, 2026Google Analytics Academy
January 11, 2030 - January 26, 2026Cybersecurity Awareness Training
January 11, 2030 - January 26, 2026Positive Change and Emotional Intelligence Program
January 11, 2030 - January 26, 2026Finance for Non-Financial Managers
January 11, 2030 - January 26, 2026How to Spark Strategic Imagination
January 11, 2030 - January 26, 2026Conflict Management
January 11, 2030 - January 26, 2026Customer Service Skills
January 11, 2030 - January 26, 2026Telephone Communication Skills
January 11, 2030 - January 26, 2026Customer Service and Telephoning
January 11, 2030 - January 26, 2026Executive Secretariat Job Training
January 11, 2030 - January 26, 2026Industry Experience
Media & Entertainment, Financial Services, Government, Education, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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