Freelance remote delivery of digital marketing and design work across email marketing, web design, digital advertising, copywriting, and graphic design for e-commerce and creative clients. Produced Amazon ad creatives and redesigned Amazon A+ and Shopify pages to align with updated brand positioning and improve customer experience. Created Amazon product listing assets including images, A+ content and stores for a portfolio of 40+ premium spirits brands, using brand-consistent design and e-commerce best practices to improve conversion in a competitive marketplace. Performed content optimisation audits and A/B testing for opportunity identification across search visibility and conversion improvements, balancing keyword optimisation with readability and brand storytelling. Developed email and Meta campaign creatives to drive external traffic and support conversion/search performance. Produced performance reports using sales and advertising data to explain changes versus forecasts and to

Designer / E-Commerce Executive at Gertie’s Trading Co.

Created Amazon product listings including infographics, A+ content and stores across a large spirits brand portfolio. Conducted content optimisation audits and A/B tests to identify and prioritise improvements for listing rankings and conversion. Wrote product listing copy incorporating keyword research and optimisation for Amazon search (COSMO) while maintaining customer readability and brand storytelling. Developed email marketing and Meta ad campaign creative to drive traffic to product listings, supporting conversion and search performance. Designed and built Shopify websites for multiple brands, enhancing brand and product positioning and increasing product sales. Delivered detailed performance reports from sales and advertising data to review growth vs forecast and communicate performance changes to support strategy.

Ecommerce Graphic Designer / Social Media Freelancer at Simply 2 Pet Products

Designed and oversaw production of marketing assets including website landing pages, product packaging, leaflets, magazine advertisements, and trade show signage. Managed end-to-end creative production for marketing materials.

Assistant Designer at AJE T Connect Digital Magazine

Redesigned four Sports & Wellbeing editorial layouts per monthly issue, tailoring each design to article content and balancing readability with strong visual impact.