E-Commerce Specialist at Bath EcoShop (Simulation)

Engineered an end-to-end Shopify storefront that resulted in a 10% increase in total product revenue for organic home goods. Analyzed landing page heat maps and checkout workflows to remove buyer friction, achieving a 39% increase in add-to-carts rate. Leveraged GA4 and Shopify Analytics to monitor product performance; generated customer surveys to refine operational workflows. Executed integrated SEO, SEM, Search & Display ads, and social media marketing to ensure 360-degree brand visibility, driving targeted traffic to the mobile app and website. Audited platform data to measure goal completion, translating metrics into actionable insights to consistently exceed business objectives. Conducted competitive audits and defined core brand values to successfully position the store for eco-conscious target demographics.