lucky shot branding

You created the full catalog layout and branding system for the Lucky Shot product line, a collection of novelty items crafted from real ammunition components. Your work unified packaging, product photography, retail displays, and catalog spreads into a cohesive, rugged visual identity that fit the brand’s metallic, military‑inspired aesthetic. You designed the overall look and feel of the line, ensuring consistent presentation across bottle openers, pens, keychains, and promotional materials, while building a professional catalog that showcased the products with clarity, impact, and strong merchandising logic.