I’m a senior graphic designer, illustrator, and character‑driven storyteller with 25+ years of experience creating packaging, branding, children’s books, product lines, and educational visuals for national brands, toy companies, and consumer products. I’ve worked with Hasbro, Knowledge Adventure, Paradise Greetings, 2 Monkey Trading, Z Company, MathMile Marker, and SugarPlum, delivering everything from character design and animation to full packaging systems and retail‑ready product lines. My work includes one of Martha Stewart’s Top Ten Easter Products, multiple award‑winning designs, and long‑term creative partnerships across toys, education, publishing, and retail. What Makes Me Stand Out Character‑driven design: I bring personality, warmth, and storytelling into logos, packaging, and products. Retail‑ready execution: I design with the shelf, the shopper, and the brand voice in mind. Cross‑industry versatility: Toys, candy, books, educational media, promotional products, furniture branding — I’ve done it all. Production‑ready precision: Clean files, correct specs, print‑ready layouts, and fast turnaround. Proven commercial appeal: My designs have appeared in national retail, on bestselling product lines, and on Martha Stewart’s top‑ranked lists. Experience that spans eras of design: From CD‑ROM games and animation to modern packaging and AI‑assisted workflows. Core Experience Packaging & Product Design: Candy, toys, seasonal goods, promotional items, lifestyle products Children’s Media: Storybooks, characters, educational visuals, interactive games Branding: Logos, identity systems, product families, campaign visuals Illustration: Characters, mascots, book art, product art, retail displays

Richard H Walsh

I’m a senior graphic designer, illustrator, and character‑driven storyteller with 25+ years of experience creating packaging, branding, children’s books, product lines, and educational visuals for national brands, toy companies, and consumer products. I’ve worked with Hasbro, Knowledge Adventure, Paradise Greetings, 2 Monkey Trading, Z Company, MathMile Marker, and SugarPlum, delivering everything from character design and animation to full packaging systems and retail‑ready product lines. My work includes one of Martha Stewart’s Top Ten Easter Products, multiple award‑winning designs, and long‑term creative partnerships across toys, education, publishing, and retail. What Makes Me Stand Out Character‑driven design: I bring personality, warmth, and storytelling into logos, packaging, and products. Retail‑ready execution: I design with the shelf, the shopper, and the brand voice in mind. Cross‑industry versatility: Toys, candy, books, educational media, promotional products, furniture branding — I’ve done it all. Production‑ready precision: Clean files, correct specs, print‑ready layouts, and fast turnaround. Proven commercial appeal: My designs have appeared in national retail, on bestselling product lines, and on Martha Stewart’s top‑ranked lists. Experience that spans eras of design: From CD‑ROM games and animation to modern packaging and AI‑assisted workflows. Core Experience Packaging & Product Design: Candy, toys, seasonal goods, promotional items, lifestyle products Children’s Media: Storybooks, characters, educational visuals, interactive games Branding: Logos, identity systems, product families, campaign visuals Illustration: Characters, mascots, book art, product art, retail displays

Available to hire

I’m a senior graphic designer, illustrator, and character‑driven storyteller with 25+ years of experience creating packaging, branding, children’s books, product lines, and educational visuals for national brands, toy companies, and consumer products.

I’ve worked with Hasbro, Knowledge Adventure, Paradise Greetings, 2 Monkey Trading, Z Company, MathMile Marker, and SugarPlum, delivering everything from character design and animation to full packaging systems and retail‑ready product lines.

My work includes one of Martha Stewart’s Top Ten Easter Products, multiple award‑winning designs, and long‑term creative partnerships across toys, education, publishing, and retail.

What Makes Me Stand Out
Character‑driven design: I bring personality, warmth, and storytelling into logos, packaging, and products.

Retail‑ready execution: I design with the shelf, the shopper, and the brand voice in mind.

Cross‑industry versatility: Toys, candy, books, educational media, promotional products, furniture branding — I’ve done it all.

Production‑ready precision: Clean files, correct specs, print‑ready layouts, and fast turnaround.

Proven commercial appeal: My designs have appeared in national retail, on bestselling product lines, and on Martha Stewart’s top‑ranked lists.

Experience that spans eras of design: From CD‑ROM games and animation to modern packaging and AI‑assisted workflows.

Core Experience
Packaging & Product Design: Candy, toys, seasonal goods, promotional items, lifestyle products

Children’s Media: Storybooks, characters, educational visuals, interactive games

Branding: Logos, identity systems, product families, campaign visuals

Illustration: Characters, mascots, book art, product art, retail displays

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Work Experience

Graphic designer/illustrator-freelance at SugarPlum
January 1, 2022 - Present
Created designs for nut brand packaging, logos, illustrations, and displays.
Graphic designer/illustrator-freelance at MathMile Marker
January 1, 2011 - Present
Designed visuals to teach kids math through storytelling; started a series of books.
Graphic designer/illustrator-freelance at Z company
January 1, 2015 - January 1, 2024
Created designs for furniture, logos, illustrations, packaging and display.
Graphic designer/illustrator-freelance at Jack Morton
January 1, 2012 - Present
Created designs for online website layouts, logos and illustrations for training Flash site.
Package designer/illustrator-freelance at 2 Monkey Trading
January 1, 2008 - January 1, 2022
Created illustrations for products and developed logos and package designs for girl and promotional products.
Package designer/illustrator-freelance at Creative Group
January 1, 2008 - Present
Worked with clients including Only Hearts Club; created background illustrations for product line; developed logos and package designs for toy products; Mold boxer Inc; branding for cleaning products.
Package designer/illustrator at Vast Resources
January 1, 2002 - January 1, 2008
Package and branding designer for cosmetics and LED light products.
Senior Card Designer at Paradise Greetings
January 1, 2000 - January 1, 2000
Designed greeting cards for all occasions, packaging and labels, mailers and point-of-purchase displays.
Illustrator/Senior Designer/Animator at Knowledge Adventure
January 1, 1995 - January 1, 2000
Designed and created children's CD-ROMs; storyboards, character designs, and game piece animations.
Illustrator/Animator at Learning Ways, Inc.
January 1, 1993 - January 1, 1995
Freelance artist for educational CD-ROM art and design.
Illustrator/Product Designer at Hasbro
January 1, 1993 - January 1, 1999
Created black line art for several toy lines, mostly for Playskool.
Freelance Designer/Illustrator at Paper Magic Group
January 1, 1993 - January 1, 1999
Graphic designer/illustrator for licensed animated characters; created product lines for greeting cards and box designs.

Education

BFA in Graphic Design at Massachusetts College of Art
January 11, 2030 - April 18, 2026
AA in Design and Photograph at Blue Hills Technical Institute
January 11, 2030 - April 18, 2026
Animation studies at School of the Museum of Fine Art (through the Pro Arts Program)
January 11, 2030 - April 18, 2026

Qualifications

Character Design Award
January 11, 2030 - April 18, 2026
The Art Directors Club Award
January 11, 2030 - April 18, 2026
The First and One Year Toy Awards
January 11, 2030 - April 18, 2026
Boston Ballet Set Design Award
January 11, 2030 - April 18, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Education, Manufacturing, Retail, Software & Internet