Seat Pets

I served as the lead illustrator, character designer, packaging designer, and web‑design visual developer for the Seat Pets brand.

Key Contributions
Created the full cast of Seat Pets characters, including their personalities, color palettes, and signature expressions.

Designed the original packaging, which began as a custom car‑shaped box to reinforce the travel theme. When production costs became too high, I redesigned the packaging into a more efficient, retail‑friendly box while keeping the playful brand identity intact.

Developed the Seat Pets logo and brand look, establishing a bright, friendly visual style that appealed to both kids and parents.

Designed the website’s visual layout, including navigation, character pages, product pages, and interactive elements such as “Meet the Pets” and “Games.”

Created digital assets and marketing visuals used across web, packaging, and promotional materials.

Supported expansion into licensed versions, including collaborations with brands like Peter Rabbit and Lalaloopsy.

Impact
Helped establish Seat Pets as a recognizable, character‑driven children’s product line.

Delivered cohesive branding across packaging, web, and product design.

Contributed to a product that stood out on shelves through personality, color, and charm.