graphic and packaging designs

I worked as a package designer, product designer, and brand developer, helping Z Company define the look, feel, and retail presence of their folding furniture and lifestyle products starting in 2011.

Your Key Contributions
Designed full packaging systems for large‑format products such as:

Butterfly chairs

Gliding rocking chairs

Camping cots

Dish chairs and bungee chairs

Laundry stations and collapsible storage

Created logos, sub‑brand identities, and shipping‑ready graphics, ensuring every box communicated durability, comfort, and ease of use.

Developed color palettes and style directions for chair fabrics, frames, and accessories — helping shape the visual personality of multiple product lines.

Produced retail‑ready layouts for:

Tall vertical boxes

Oversized horizontal cartons

Collegiate‑licensed packaging

In‑store display materials

Collaborated with product development teams to ensure packaging matched manufacturing specs, folding mechanisms, and assembly instructions.

Designed themed and licensed chairs, including:

Collegiate bungee chairs

Football‑themed chairs

Branded outdoor seating

Balanced creativity with practicality, delivering designs that were visually appealing, structurally accurate, and cost‑efficient to print and ship.

Provided consistent creative support across multiple product cycles, becoming a trusted designer for both packaging and product aesthetics.

Impact
Strengthened Z Company’s retail presence with bold, clear, consumer‑friendly packaging.

Helped define the visual identity of their folding furniture line during a period of growth.

Contributed to products that appeared in major retail environments nationwide.

Built a strong working relationship based on reliability, versatility, and design precision.