Sheldon

I was the character designer, illustrator, and visual developer responsible for creating Shelldon — a warm, friendly mascot used across pediatric rehabilitation materials, signage, and patient‑facing programs.

Your Key Contributions
Designed and developed the Shelldon character from early concept sketches through final approved model, refining personality, proportions, and emotional appeal to resonate with young children.

Created a full visual identity system around the character, including color palettes, expressions, poses, and thematic variations (seasonal, holiday, safety campaigns, hospital visits).

Illustrated educational and emotional‑support materials, such as:

“Shelldon Goes to the Hospital” story imagery

Booster‑seat safety posters

Seasonal scenes (winter, autumn, holiday, playground)

Adapted the character for multiple formats, including:

Print collateral

Environmental graphics

Digital materials

A full‑scale mascot costume used in hospitals

Collaborated with the design firm and medical teams to ensure Shelldon communicated comfort, safety, and encouragement for children facing rehabilitation or hospital visits.

Helped shape the narrative role of the mascot, positioning Shelldon as a companion who reduces fear, builds trust, and supports kids through medical experiences.

Maintained character consistency across all applications, ensuring Shelldon remained recognizable, expressive, and emotionally supportive.

Impact
Shelldon became a long‑running, beloved mascot still in use since 2016.

Helped pediatric patients feel safer and more at ease during hospital visits and rehab sessions.