character set and logo system for Safari Ice

You designed and illustrated the complete character set and logo system for Safari Ice, creating a vibrant, family‑friendly brand built around five playful safari animals enjoying shaved‑ice treats. Your work combined expressive character design, bold tropical elements, and a colorful, high‑energy visual style that instantly communicates fun and flavor. Each character functions both as part of the main logo and as a standalone brand asset, giving the product line flexibility across packaging, signage, and promotional materials. This project highlights your ability to develop original mascots and build a cohesive, engaging identity from the ground up.