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Master Strategist & Search Architect. Over a decade of experience turning 'invisible' brands into industry titans. I don't just 'rank pages' - I build bulletproof organic ecosystems that laugh in the face of core algorithm updates. I specialize in the high-stakes world of FinTech and B2B SaaS, where the E-E-A-T requirements are brutal, and the competition is well-funded. I bridge the gap between marketing fluff and technical precision, scaling organic revenue for global brands by as much as 215% YoY. If Google has a hoop, I've already jumped through it, measured the height, and automated the process.…Master Strategist & Search Architect. Over a decade of experience turning 'invisible' brands into industry titans. I don't just 'rank pages' - I build bulletproof organic ecosystems that laugh in the face of core algorithm updates. I specialize in the high-stakes world of FinTech and B2B SaaS, where the E-E-A-T requirements are brutal, and the competition is well-funded. I bridge the gap between marketing fluff and technical precision, scaling organic revenue for global brands by as much as 215% YoY. If Google has a hoop, I've already jumped through it, measured the height, and automated the process.

Richard Oluwatobi

SEO Expert, Writer, eCommerce Developer, +1

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Master Strategist & Search Architect. Over a decade of experience turning 'invisible' brands into industry titans. I don't just 'rank pages' - I build bulletproof organic ecosystems that laugh in the face of core algorithm updates. I specialize in the high-stakes world of FinTech and B2B SaaS, where the E-E-A-T requirements are brutal, and the competition is well-funded. I bridge the gap between marketing fluff and technical precision, scaling organic revenue for global brands by as much as 215% YoY. If Google has a hoop, I've already jumped through it, measured the height, and automated the process.…Master Strategist & Search Architect. Over a decade of experience turning 'invisible' brands into industry titans. I don't just 'rank pages' - I build bulletproof organic ecosystems that laugh in the face of core algorithm updates. I specialize in the high-stakes world of FinTech and B2B SaaS, where the E-E-A-T requirements are brutal, and the competition is well-funded. I bridge the gap between marketing fluff and technical precision, scaling organic revenue for global brands by as much as 215% YoY. If Google has a hoop, I've already jumped through it, measured the height, and automated the process.

Available to hire

Master Strategist & Search Architect. Over a decade of experience turning ‘invisible’ brands into industry titans. I don’t just ‘rank pages’ - I build bulletproof organic ecosystems that laugh in the face of core algorithm updates.

I specialize in the high-stakes world of FinTech and B2B SaaS, where the E-E-A-T requirements are brutal, and the competition is well-funded. I bridge the gap between marketing fluff and technical precision, scaling organic revenue for global brands by as much as 215% YoY. If Google has a hoop, I’ve already jumped through it, measured the height, and automated the process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of SEO & Organic Growth at Finovate Global

January 1, 2020 - Present

Led a technical recovery for a multi-billion-dollar FinTech asset after a Google Core Update, reclaiming $4.2M in monthly organic revenue by fixing latent indexation issues and implementing semantic topic clusters. Pioneered an AI-augmented content workflow that increased high-intent publishing volume by 400% while maintaining a 98% quality-match score against Google's Rater Guidelines. Spearheaded a cross-functional team of 20+ to execute a zero-loss migration for an enterprise site with 1M+ pages, resulting in a 12% increase in organic traffic within 30 days post-migration.

Senior SEO Director at SaaSFlow

January 1, 2016 - December 1, 2019

Architected a global SEO framework across 12 languages, achieving a 150% increase in international SQLs within the first 18 months. Transformed on-site UX for a major Cloud-Computing client, reducing bounce rates by 30% and boosting organic conversions by 45% through intent-mapped landing pages. Secured #1 rankings for 5,000+ high-volume keywords in the CRM and ERP niches.

SEO Lead / Strategist at HealthLogic

May 1, 2013 - December 1, 2015

Snippets: Captured 40+ Featured Snippets for a medical information site, driving a 300% traffic surge in a high-scrutiny YMYL environment before E-E-A-T became a buzzword. Internal Tooling: Developed proprietary internal tools for automated site audits using Python, reducing manual labor by 60 hours per month.