Richard Oluwatobi
Master Strategist & Search Architect. Over a decade of experience turning 'invisible' brands into industry titans.
About
Master Strategist & Search Architect. Over a decade of experience turning ‘invisible’ brands into industry titans. I don’t just ‘rank pages’ - I build bulletproof organic ecosystems that laugh in the face of core algorithm updates.
I specialize in the high-stakes world of FinTech and B2B SaaS, where the E-E-A-T requirements are brutal, and the competition is well-funded. I bridge the gap between marketing fluff and technical precision, scaling organic revenue for global brands by as much as 215% YoY. If Google has a hoop, I’ve already jumped through it, measured the height, and automated the process.
- 13 years' experience
- Joined January 2026
Industry experience
- Financial Services
- Software & Internet
- Healthcare
- Professional Services
Work experience
Led a technical recovery for a multi-billion-dollar FinTech asset after a Google Core Update, reclaiming $4.2M in monthly organic revenue by fixing latent indexation issues and implementing semantic topic clusters. Pioneered an AI-augmented content workflow that increased high-intent publishing volume by 400% while maintaining a 98% quality-match score against Google's Rater Guidelines. Spearheaded a cross-functional team of 20+ to execute a zero-loss migration for an enterprise site with 1M+ pages, resulting in a 12% increase in organic traffic within 30 days post-migration.
Architected a global SEO framework across 12 languages, achieving a 150% increase in international SQLs within the first 18 months. Transformed on-site UX for a major Cloud-Computing client, reducing bounce rates by 30% and boosting organic conversions by 45% through intent-mapped landing pages. Secured #1 rankings for 5,000+ high-volume keywords in the CRM and ERP niches.
Snippets: Captured 40+ Featured Snippets for a medical information site, driving a 300% traffic surge in a high-scrutiny YMYL environment before E-E-A-T became a buzzword. Internal Tooling: Developed proprietary internal tools for automated site audits using Python, reducing manual labor by 60 hours per month.
Education
Certifications and awards
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