I am an experienced marketing technology professional with over 15 years of expertise in digital transformation, AI integration, and strategic marketing innovation. I've successfully led cross-functional teams, built strong industry networks, and implemented emerging technologies to drive tangible business results. I’m passionate about using technology and creativity to improve marketing strategies and business outcomes. Besides my professional interests, I enjoy mountain hiking, surfing, and cycling, activities that inspire resilience and strategic thinking. I also value cultural diversity as it helps me develop inclusive and globally-relevant marketing solutions.…

Richard Chiffelle

I am an experienced marketing technology professional with over 15 years of expertise in digital transformation, AI integration, and strategic marketing innovation. I've successfully led cross-functional teams, built strong industry networks, and implemented emerging technologies to drive tangible business results. I’m passionate about using technology and creativity to improve marketing strategies and business outcomes. Besides my professional interests, I enjoy mountain hiking, surfing, and cycling, activities that inspire resilience and strategic thinking. I also value cultural diversity as it helps me develop inclusive and globally-relevant marketing solutions.…

Available to hire

I am an experienced marketing technology professional with over 15 years of expertise in digital transformation, AI integration, and strategic marketing innovation. I’ve successfully led cross-functional teams, built strong industry networks, and implemented emerging technologies to drive tangible business results.

I’m passionate about using technology and creativity to improve marketing strategies and business outcomes. Besides my professional interests, I enjoy mountain hiking, surfing, and cycling, activities that inspire resilience and strategic thinking. I also value cultural diversity as it helps me develop inclusive and globally-relevant marketing solutions.

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Language

English
Fluent
Spanish; Castilian
Fluent
German
Advanced
French
Intermediate

Work Experience

Marketing Manager & Content Creator (Freelancer) at GoBrand
January 1, 2021 - Present
Developed and executed multi-channel marketing strategies with focus on process improvement. Implemented A/B testing frameworks for content optimization, achieving measurable engagement improvements. Established content quality assurance protocols and built a network of technology partners and marketing stakeholders.
Online Marketing Manager at InnoPark Schweiz AG
October 31, 2022 - August 4, 2025
Managed digital advertising campaigns across various channels, achieving a 65% increase in web traffic and 40% improvement in conversion rates. Conducted performance analysis and developed data-driven marketing initiatives. Implemented marketing technology solutions and measurement frameworks.
Web & Media Manager in Corporate Communications at Comfone AG
November 30, 2020 - August 4, 2025
Led website and online portal redesigns to improve user engagement. Managed a customer community of 11,000+ members with high engagement rates and developed engagement strategies. Coordinated content distribution and supervised junior multimedia content creators. Executed a digital marketing campaign that generated over 300 conference registrations in 4 months.
Marketing Assistant & Web Publisher at Comfone AG
July 31, 2013 - August 4, 2025
Administered content management systems with SEO optimization and performance monitoring. Conducted CMS training programs for new users. Managed website relaunch aligned with corporate identity guidelines and created internal newsletters with significant readership growth.
Marketing Assistant & Product Developer at MediDentMedia GmbH
September 30, 2008 - August 4, 2025
Managed e-commerce platforms and coordinated marketing initiatives for international customers in Scandinavian markets. Created marketing materials using Adobe Creative Suite. Delivered keynote presentation at an international orthodontics conference and achieved a 30% sales increase in 6 months through marketing technology implementation.
Multimedia Developer at Diasyn GmbH
November 30, 2006 - August 4, 2025
Developed an interactive e-learning program for the University of Zurich Medical Faculty including animations, tutorials, videos, and quizzes. Achieved a 98% completion rate and 2,000+ daily users through effective UX design. Maintained high project delivery standards with positive feedback.

Education

Federal Diploma in Online Marketing Management NDS HF at MBSZ Marketing & Business School Zürich AG
January 1, 2014 - January 1, 2014

Qualifications

Certified Project Management Associate IPMA
January 1, 2022 - August 4, 2025
ICT Web Publisher SIZ
January 1, 2003 - August 4, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Education, Healthcare
    paper Marketing Campaign
    As a Marketing Manager, I led a successful digital marketing campaign for ConneXion Bern. Through targeted advertising and engaging content, we secured over 300 registrations and three-quarters of the market share in four months. Our efforts brought us 3,000+ LinkedIn followers and 8,200+ YouTube visitors, validating our industry prominence and highlighting my ability to drive effective marketing initiatives globally.…