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Hi, I'm Rinku Rupraj, a results-driven digital marketing executive with over 3.5 years of experience specializing in social media management, digital communication, and boosting brand awareness. I have a passion for creating data-driven social media strategies that increase engagement and reach across platforms such as Instagram, Facebook, LinkedIn, and YouTube. I enjoy optimizing digital performance and working closely with clients to help them achieve their online goals. Whether it's crafting compelling content or analyzing campaign results, I love using a mix of creativity and analytics to drive steady growth and meaningful connections.…Hi, I'm Rinku Rupraj, a results-driven digital marketing executive with over 3.5 years of experience specializing in social media management, digital communication, and boosting brand awareness. I have a passion for creating data-driven social media strategies that increase engagement and reach across platforms such as Instagram, Facebook, LinkedIn, and YouTube. I enjoy optimizing digital performance and working closely with clients to help them achieve their online goals. Whether it's crafting compelling content or analyzing campaign results, I love using a mix of creativity and analytics to drive steady growth and meaningful connections.

Rinku Rupraj

Digital Marketer, Designer, Flyer Designer, +6

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Hi, I'm Rinku Rupraj, a results-driven digital marketing executive with over 3.5 years of experience specializing in social media management, digital communication, and boosting brand awareness. I have a passion for creating data-driven social media strategies that increase engagement and reach across platforms such as Instagram, Facebook, LinkedIn, and YouTube. I enjoy optimizing digital performance and working closely with clients to help them achieve their online goals. Whether it's crafting compelling content or analyzing campaign results, I love using a mix of creativity and analytics to drive steady growth and meaningful connections.…Hi, I'm Rinku Rupraj, a results-driven digital marketing executive with over 3.5 years of experience specializing in social media management, digital communication, and boosting brand awareness. I have a passion for creating data-driven social media strategies that increase engagement and reach across platforms such as Instagram, Facebook, LinkedIn, and YouTube. I enjoy optimizing digital performance and working closely with clients to help them achieve their online goals. Whether it's crafting compelling content or analyzing campaign results, I love using a mix of creativity and analytics to drive steady growth and meaningful connections.

Available to hire

Hi, I’m Rinku Rupraj, a results-driven digital marketing executive with over 3.5 years of experience specializing in social media management, digital communication, and boosting brand awareness. I have a passion for creating data-driven social media strategies that increase engagement and reach across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

I enjoy optimizing digital performance and working closely with clients to help them achieve their online goals. Whether it’s crafting compelling content or analyzing campaign results, I love using a mix of creativity and analytics to drive steady growth and meaningful connections.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

AI Collection (Video)

Intermediate

Language

English

Advanced

Hindi

Advanced

Sindhi

Advanced

Work Experience

Social Media Executive at One Digital

June 1, 2024 - June 23, 2024

Handling social media marketing for five clients, including content creation, ad campaigns, performance analysis, and reporting. Achieved steady growth and increased engagement through data-driven, platform-tailored strategies. Drove significant growth in Instagram engagement from 7% to 16% across multiple client accounts. Increased Instagram followers significantly, including a campaign moving followers from under 400 to over 4.8K in just five months. Maintained visibility across LinkedIn, Instagram, and YouTube, contributing to follower growth and cross-platform engagement. Used tools like VN, Cap Cut, and Canva for SEO-optimized content while scheduling and posting via Meta Business Suite and Zoho Social. Managed iPhone shoots, festive campaigns, Pinterest mood boards, and website updates via Webflow. Collaborated with brands and teams on promotional materials and maintained client relationships.

Social Media and SEO Executive at Bag2Bag Hotels and Homes

January 1, 2022 - May 31, 2024

Grew social media followers from 500 to 12K by boosting creatives and collaborating with influencers through a barter system. Designed posts, edited reels/videos, optimized profiles, and managed community interactions to enhance brand presence. Managed Instagram highlights and theme-based posts. Ensured timely responses to queries and monitored reviews to maintain a positive online reputation. Created 500-word SEO-optimized blogs improving audience reach and engagement. Executed on-page SEO activities including keyword research, title and description optimization, alt tags, and link strategies, plus off-page SEO through backlinks, social bookmarking and directory submissions to improve traffic and rankings. Managed social media for multiple short-term client accounts including IFortis Corporate, RC Diamonds, Fantastiqo, Switchbell, and Opportunity Track.

Social Media Executive at Rama Arts Company

September 1, 2020 - March 31, 2021

Gained experience in digital marketing focusing on social media management, content creation, blog curation, and design.

Customer Service at Wipro Pvt. Ltd.

June 1, 2019 - November 30, 2019

Performed customer service duties.