Digital Marketing Manager at Nettwerk Music Group

Developed and executed global digital marketing campaigns across social, influencer, and traditional channels for over 10 artists, including a successful ‘Whiplash’ campaign for Bôa. Crafted audience-focused social strategies that led to substantial fanbase growth, including a 78% Instagram increase and 23k YouTube subscribers for Night Tapes. Defined artist branding and developed creative content briefs collaborating with designers and videographers. Managed digital ad spend and audience targeting to achieve record low cost-per-engagement metrics. Analyzed data to optimize campaigns and built external agency and influencer relationships to strengthen marketing initiatives.

Marketing Intern at Redbull Records

Developed and pitched marketing campaign ideas that resulted in successful social media activations. Managed influencer partnerships and digital content rollouts to increase brand visibility. Analyzed performance data to provide key insights and created audience insight reports and campaign presentations. Curated social rollout plans for Twin Atlantic, executed popup activations, and developed promotional merchandise for The Aces comeback single.